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Automatic Placements. That's it, no more intrigue. We know you know it and we know you use it (if you run ads). Probably, with a 1:1 or 4:5 ad format. It's just so convenient! Especially if you don't want to spend too much time setting up the perfect campaign, as perfection comes at a high time cost.

Also, using 1:1 or 4:5 ad formats with Automatic Placements won't make or break your ad campaigns and decide if your product or service is worthy of surviving and/or thriving in a competitive market. Going for the perfect format for each available placement is more of a scaling strategy for a proven product/service.

In the last email we gave you few tips on how to make for the flaw of CBO campaigns, so here are few tips on how to make for the flaws of Automatic Placements. First of all, which are those flaws?

  1. Not being able to do super vertical 9:16 ads for top placements as Stories. Solution? You can have a different ad set with just Stories as placements. 
  2. Similar to CBO, automatic placements may not give an opportunity to some placements by not using them. Solution? When doing breakdowns, take a look at how much money has been spent on the placements. If there are placements with almost no investment, it can not be said yet that it's a bad placement. 

Missing out on a few tips like these won't make or break your ad campaigns, but missing out on hundreds of them... well, that's a different story and that's why our program is much more than our Newsletter.



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