The creative element of an advertising campaign on Facebook and Instagram is getting more and more important and this trend is only going to increase as Facebook uses increasingly advanced algorithms and introduces new tools that simplify the technical part of the job.
The goal of good ad creativity is to engage and, if possible, entertain our audience. Furthermore, it's one of our best communication tool. It is not said in vain that an image is worth a thousand words. A good video goes a long way.
It is also our cover letter and positioning tool - in just a few seconds the audience can judge our professionalism and intentions.
Good creative is a powerful thing that's beyond any opinion - it's a measurable and demonstrable fact. When done properly, it can strongly increase the CTR of our ad (click-to-impression ratio) and greatly decrease our CPA (cost per acquisition - for example, the advertising cost of a sale).
In short, its importance is indisputable. The question...
Facebook is very interested in that any company or freelance that offers products or services advertising them on their platforms.
Every owner of a business that survives or thrives in a competitive market knows how important it is for their target audience to know about their product or service. If people don’t know you and you do not position yourself in the right place so that they get to know you, you are not going to sell anything unless your product/service is so good or game-changing that it needs no publicity.
If most businesses would benefit from using Facebook Ads locally or nationally level because of how efficient and effective it can be compared to traditional methods, why not everyone is jumping on board?
If we had to choose the perfect words for it, it would undoubtedly be “lack of knowledge”, either of the existence of Facebook Ads and its usefulness or the use of the tool itself.
What usually happens to "the brave" who do make the jump and create...