驴Cu谩l es la frecuencia ideal?

frequency Dec 22, 2020

“¿Cuál es la frecuencia ideal?” es una de las preguntas más populares en nuestros grupos de soporte (siendo la frecuencia, la cantidad de veces que un usuario ve nuestro anuncio). Hay dos maneras de responder esto: la simplificada y la sofisticada.

La respuesta sofisticada es decir que depende muchos factores, experimentación y análisis. Se podría escribir libros al respecto y probablemente ya haya alguna que otra tesis doctoral que haga referencia al tema.

La respuesta simplificada, y la que probablemente es suficiente para más del 99% de las empresas, es: frecuencia de 1 en campañas de prospecting y de 3 - 6 en campañas de retargeting. Listo.

A la mente perspicaz le surge la siguiente pregunta “pero esta frecuencia es al día, a la semana, al mes o…” – a 7 días vista. Es decir, que una frecuencia de 1 es cuando 1 persona ha visto el anuncio 1 vez durante los...

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The ideal frequency?

frequency Dec 22, 2020

"What is the ideal frequency" is one of the most popular questions in our support groups (being the frequency, the number of times a user sees our ad). There are two ways to answer this: the simplified way and the sophisticated way.

The sophisticated answer is that it depends on many factors, experimentation, and analysis. Books could be written about this and there are probably already some doctoral theses on the subject.

The simplified answer, and the one that is probably sufficient for more than 99% of the companies, is a frequency of 1 in prospecting campaigns and 3 - 6 in retargeting campaigns. That's it.

The perceptive mind comes up with the following question "but this frequency is per day, per week, per month or..." - 7 days. That is, a frequency of 1 is when 1 person has seen the ad 1 time during the last 7 days.

Having said that, considerations to be taken into account:

1. "To prospecting what is prospecting's and to retargeting what is retargeting's"
AdsAccelerator, 2020...

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