In last week's article, we commented on how little Instagram is considered and used for the B2B business. The thing is, even if we are B2B, the chance of our target customer being on Instagram is so high that not taking advantage of the platform is not recommended - especially today when we must be constantly on the lookout for a competitive edge. In this article, we give you 4 ideas that you can implement whether you are in B2B or B2C.
1. Position your brand or business as an expert in your niche: share information related to your industry that you think may be relevant to your audience. This will increase authority and credibility, which in turn will positively influence sales.
2. Gather expert information in your posts: If you can't generate such information internally for the above point, find it online, prepare it for your audience so that it's easy and convenient for them to consume it.
3. Use the voice of your customers, let them speak for you: let them tell the problems...