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Instagram oculta Likes en publicaciones de todo el mundo - pesadilla de Influencers

instagram likes Nov 17, 2019

Instagram está interesado en crear un entorno menos estresante para sus usuarios, al menos para aquellos que no se aprovechan del sistema de Likes como infuelncers, artistas, empresas, etc. Ya lo han probado en países como Estados Unidos, Reino Unido, Japón, Australia, Brasil, Irlanda e Italia.

Por supuesto, aquellos que dependen de alguna manera de los Likes no han tardado en hacerse oír de inmediato con la esperanza de que Instagram escuche y sepa que no están de acuerdo con eso y algunos explican el porqué. Algunas celebridades han dicho que, si no hay Likes, simplemente abandonarían la plataforma. Otros dicen que la mayor parte de su negocio depende de los Likes de diferentes maneras y, si se elimina, se eliminará también la principal fuente de sus ingresos.

La idea es que la persona que le dé Like a una publicación pueda verla, pero otras personas no verán cuántos me gusta tiene esa...

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Instagram hiding likes on posts globally – Influencers nightmare

Instagram is interested in creating a less stressful environment for its users, at least for those who don’t take advantage of them like influencers, artists, businesses and so on. They’ve already tested it in countries like the United States, UK, Japan, Australia, Brazil, Ireland, and Italy.

Of course, the latter audience, those who depend in some way on their likes, have arisen their voices immediately to be heard in hopes Instagram listens and knows that they are not ok with that. Some celebrities have said that if there are no likes, they would just leave the platform. Others are saying that the biggest part of their business depends on likes in different ways and if that’s removed, so will be their primary income.

The idea is that the one who gives the like to a post will be able to see it but other people won't see how many likes that post has. Some studies have already confirmed that when likes are hidden, the likes that other users give to those posts lost...

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Facebook presenta ‘’Threads’’

facebook instagram threads Oct 24, 2019

Se trata de una aplicación de mensajería independiente para Instagram que ayuda a los usuarios a mantenerse conectados con sus seres más queridos: amigos cercanos y familiares.

Los desarrolladores detectaron la necesidad de que los usuarios se mantuvieran más conectados durante el día con su círculo de amigos y familiares para que pudieran comunicarse con ellos con más facilidad y compartir momentos y sentimientos más íntimos a través de fotos y videos. Por eso decidieron desarrollar Threads, una nueva forma de comunicarse con amigos y familiares en un espacio dedicado y más privado.

"Threads es una aplicación independiente diseñada teniendo en cuenta privacidad, velocidad y tu conexión". Los usuarios pueden compartir diferentes tipos de contenido: fotos, videos, mensajes, historias y mucho más con su lista de amigos cercanos y familiares en Instagram. También pueden...

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Últimas noticias de Instagram: los recordatorios de lanzamiento de productos están ahora en período de prueba para marcas en EE. UU.

Instagram está dando el siguiente paso lógico para ayudar a empresas de eCommerce a monetizar el interés de la audiencia con una nueva herramienta: tags y etiquetas recordatorias de productos. El período de prueba se anunció el 1 de octubre para las marcas estadounidenses.

Esta increíble herramienta brindará una nueva experiencia a la audiencia al alentar las compras dentro de la aplicación, brindando a las empresas más oportunidades y nuevas funcionalidades atractivas para los usuarios. En resumidas cuentas, ayudará a sacar más provecho de su presencia en Instagram.

Esta nueva característica les recordará a las personas el próximo lanzamiento del producto que esperan, para que puedan comprarlo tan pronto como esté disponible directamente desde Instagram.

Tag de lanzamiento del producto. Una llamada a la acción - "Establecer recordatorio" - estaría disponible en...

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Hot news from Instagram: product launch reminders is now in live testing period for brands in US

Instagram is taking the next logical step for eCommerce businesses to help them monetise on audience interest with a new tool - product reminder stickers and tags. The testing period was announced on October 1 for US brands.

This amazing tool will bring new experience to the audience by encouraging in-app shopping, bringing more opportunities for businesses and providing new catchy functionality for users. It will help to get out more from their Insta presence.

This new feature will remind people of the upcoming product launch they are waiting for, so they would be able to buy this product as soon as it becomes available directly in Instagram.

Product launch tag. A “Set Reminder” call to action would be available in posts and would allow users to set the exact reminder for the launch of their expected product with exact date and time. Also, they would be able to preview product details in Instagram. Users will get a reminder on their phones just ahead of the product...

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How to schedule posts on Instagram with Facebook Creator Studio

creator studio instagram Aug 06, 2019

It’s happening: now Page Admins can publish and schedule posts on Instagram and IGTV thanks to Facebook's Creator Studio app.

Facebook finally meets the demand of many Community Managers. Until now, it was necessary to go to third-party tools to program content on Instagram, but Facebook has just implemented the possibility of doing it natively, through Facebook Creator Studio.

To be able to program content on Instagram - and also on IGTV - through Facebook Creator Studio you only need to enter it, through Facebook (Note: You can't schedule Instagram Stories posts as yet) and "Connect Your Account".


How to schedule posts on Instagram from Creator Studio

  • For this, it is necessary to link the Instagram account -it must be a company profile- with Facebook Creator Studio. If it is not linked, doing so is as simple as accessing the credentials of the social network of photographs and allowing Facebook to access.
  • This will give all administrators of the Facebook Company Page...
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Instagram Added a Group Chat Sticker in Stories

instagram stories Jul 02, 2019

Instagram’s new "Join chat sticker" lets you ask your followers to join a new group chat. 

The feature was recently announced on Instagram’s official Twitter account: “Introducing the new chat sticker in Stories. Now, there’s an easy way to start conversations with a group of friends right from your story.”

Here's how it works:

  • Go to your Stories
  • Click on the Sticker button on the top right corner, where you will now find a Chat sticker button.
  • Then just name the chat, post to your Story, and let the chat requests pour in.

People viewing Stories can request to join group direct message conversations tied to those Stories, and all requests must be approved by the Story creators.

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Top 10 Secrets for great Instagram Stories

Today I want to share with you my Top 10 Secrets for great Instagram Stories:

1. Animate Action Cues for Swipe-up (Arrows for example)

2. Design with the right Margins for Username & CTA

3. Always use animations like videos, GIFs or overlays

4. If more than 15sec —> Carousel for more complex stories

5. Mimic Organic Behavior —> stickers, drawing, homemade

6. Always add text layers (70% without sound)

7. Include Branding in beginning & end (99% of not-clickers)

8. Multiple scenes work better to keep user entertained

9. Revers TV-commercial Hero-Stream: Start with highlight

10. Try "behind-the-scenes" like unpacking

What the full video here:

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Branded Content Ads on Instagram

instagram instagramads Jun 06, 2019

Instagram revealed a new branded content option. Brands can now promote organic branded content posts from creators as ads within the photo- and video-sharing platform’s feed.

"68% of people say they come to Instagram to interact with creators. With branded content ads, businesses have an opportunity to tell their brand stories through creators' voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they'll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns. When these ads appear in feed and stories, people will see “Paid partnership with” along with the brand name on each post—which is very important for ads transparency" - published Instagram.

Once brands gain access to the new option, they must complete...

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5 Instagram Marketing Tips for New Business

instagram tips Nov 12, 2018

As we recently shared in this Blog, Instagram reached over a billion of users in June 2018. (source->statista.com)

In addition, is also said that almost 100 million of photos are daily shared on Instagram.

For all these and other well known reasons, marketers should have Instagram in their plans. If you are creating a startup or just creating for the first time the Instagram profile for a business, you need to have in mind at least these 5 tips:

1.Create a great, killer, awesome Instagram profile

This is even more important for small companies and Startups. Include the elements that describes better what you are offering. Think about this area as your Elevator Speech.

When posting pictures/videos, think about how they will look like on your board. Try to have as much cohesion as possible when posting.

2. Use Instagram Stories

Nowadays Facebook is highlighting that Instagram Stories is the placement where users spend more time. When thinking on Instagram Stories... think...

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