3 simple tips to improve your ad campaigns health 🥦🥑🥬

ad campaign community mobile Mar 20, 2020

You could write an encyclopedia on all the things you can do to have better ad campaigns, but these 3 tips could easily make it into the top ones:

Capture your audience - have you noticed that many Instagram Influencers and YouTubers, when they are selling or promoting something, always seem to be very excited (sometimes too much)? Just in case, for the avoidance of doubt, if it is not clear with their tone of voice and body language, they say it openly 'super happy to show you X', 'very motivated to tell you about Y', ‘excited to share with you Z '…. etc. This is no coincidence as enthusiasm and passion are contagious. Your product or service may be the best in the world, but if you look boring and without energy when promoting it, we assure you that you are going to lose many potential sales. Of course, it should not be overdone either as the audience will notice the exaggeration and that is not good for business.

Mobile First mindset - nothing new, right? We hear it...

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Anuncios en el IGTV de Instagram 📺

¿Recordáis como hace poco comentábamos en nuestra Newsletter que Instagram se deshizo del botón de IGTV y del bajo porcentaje de personas que usaban esta funcionalidad y formato? Pues bien, Instagram parece que está lejos de rendirse y testea la implementación de anuncios en IGTV para poder monetizarlo de algún modo.

La pregunta que nos hacemos en AdsAccelerator es - ¿cómo pretenden monetizar una función que no es popular? Si os fijáis, lo que se ha hecho durante los últimos años en el panorama online es ofrecer un servicio de determinada utilidad de manera gratuita y a la mayor audiencia posible. Una vez la audiencia se ha subido a bordo y el servicio se ha hecho popular y más o menos irremplazable – hora de monetizar con anuncios. Es un modelo de negocio totalmente comprensible ya que al fin y al cabo estas empresas no son una ONG… pero introducir anuncios en...

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Instagram IGTV Ads 📺

Remember how recently we commented in our Newsletter that Instagram got rid of the IGTV button and the low percentage of people who used this functionality and format? Well, Instagram seems to be far from giving up and is testing the implementation of ads on IGTV to be able to monetize it.

The question we ask ourselves in AdsAccelerator is - how do they intend to monetize a function that is not popular? If you look at what has been doing during the last years in the online panorama is offering a service of certain utility for free and to the widest possible audience. Once the audience has risen and the service has become popular and more or less irreplaceable - time to monetize with ads. It is a fully understandable business model since after all these companies are not an NGO ... but introducing ads in a service that hasn’t even taken off? The truth is that, right now, it does not seem a promising placement for our ads.

Of course, on Instagram, they know this perfectly...

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