Con la crisis del Coronavirus y más gente que nunca pasando mucho tiempo en casa y en las redes, el uso de Facebook e Instagram ha aumentado tanto que ha habido algunos picos de conexiones tan grandes que han llegado a provocar problemas en el servicio normal de sus aplicaciones.
En cualquier otro contexto que no fuera el de la crisis, más usuarios habría significado más ventas y el encarecimiento paulatino de anuncios. Lo que ocurre por el contrario es que hay más usuarios, pero estos convierten menos.
Las empresas, en general, están gastando menos en publicidad y esto ha provocado que los costes de anuncios sigan una tendencia bajista. El coste de 1000 visualizaciones ha bajado entre 15-25% en el último mes.
La gran pregunta ¿cómo aprovechar esta situación a nuestro favor ahora que hacer anuncios cuesta cada vez menos?
En un artículo anterior mencionábamos que para las empresas que se lo...
With the Coronavirus crisis and more people than ever spending a lot of time at home and on the networks, the use of Facebook and Instagram has increased so much that there have such spikes in connections that they even have caused problems some technical problems to Facebook apps.
In any other context than that of the crisis, more users would have meant more conversions and the gradual increase in the price of ads, which has been the case in recent years. What happens, on the contrary, is that there are more users, but they are converting less.
Businesses, in general, are spending less on advertising and this has caused ad costs to follow a downtrend. The Cost per Mille on Facebook and Instagram has dropped between 15-25% in the last month.
The big question: how to take advantage of this situation now that ads cost less and less?
In a previous article, we mentioned that for the companies that could afford it, an effort had to be made not to stop advertising 100% since the recovery...
For all of you who are already doing FB Ads and you are noticing drops in your sales or increase in your CPAs, we have to understand that Facebook Ads is not something isolated from the rest of the world, so as part of the global economy, situations like Coronavirus can and will affect the performance of any business.
Those of us who manage FB and IG Ads accounts, our own or those of clients, is in the attention market and when there is something that "kidnaps" that attention as strongly as the Coronavirus, all sectors suffer, whatever we sell. The ones who have even more business right now, appreciate it and enjoy it.
Depending on the type of service or product that we offer, there are businesses that are noticing a rise in sales (info-products) and another that, on the contrary, are going through difficult times (retail, tourism).
Whatever we do, it is important not to expect our KPIs to be the same as they were a couple of months ago because nobody has enough budget to fight the...