The 4th of the Power5 is a "Ghost"
Chances are you have never heard of the 4th tool of the Power5. We are talking about Auto Advanced Matching. It optimizes your ad campaigns聽by increasing the number of attributed conversions of your ads, which increases your聽Custom Audience size and ultimately decreases the cost per conversion.聽
Sounds pretty cool, right? How do we activate this thing? While in some cases you may need a developer to touch some code, in most cases it can be done with just a few clicks, literally:
- Go to聽Events Manager.
- Select your pixel.
- Select the聽Settings聽tab.
- Below the聽Automatic Advanced Matching聽section, click the toggle聽ON.
- Select聽Show Options.
- Toggle聽ON聽the parameters you want to share from your website.
For this to work, you need to have a form on your website that requires this information to be filled out by the user and the Facebook Pixel has to be working on those pages to be able to recollect that data.
For example, if you don't ask anywhere on your website for the date of birth ...
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