Chances are you have never heard of the 4th tool of the Power5. We are talking about Auto Advanced Matching. It optimizes your ad campaigns by increasing the number of attributed conversions of your ads, which increases your Custom Audience size and ultimately decreases the cost per conversion.
Sounds pretty cool, right? How do we activate this thing? While in some cases you may need a developer to touch some code, in most cases it can be done with just a few clicks, literally:
For this to work, you need to have a form on your website that requires this information to be filled out by the user and the Facebook Pixel has to be working on those pages to be able to recollect that data.
For example, if you don't...