If you read this article, you are probably doing it on March 9, 2020, the day you received the Newsletter. I ask you, have you seen everything that can be done already with augmented reality on Instagram? When was the last time you checked? The probability that there’s something new related to AR (augmented reality) is huge.
What's this all about? Well, if at this point of 2020 you have not yet jumped on the train of the AR to use it as an advertising tool for your business, you are wasting an incredible opportunity. Why? Because the human being is as he/she is and gets used to everything - everyone looked at the first car dumbfounded and stunned, now ... meh, a Lamborghini Aventador. Ok, the example of the Lamborghini is exaggerated, but what we have come to say is that it is crucial to take advantage of the novelty since this will always generate a greater impact on our audience. If we start using this futuristic technology next year, we will be late for the train and many...
''Go Pro how?'' you’ll wonder – well, professional experimenter of the latest video editing tricks thanks to never-ending new apps! What does good experimentation professionals do? They are on the lookout for the latest crazy stuff that programmers create to make your videos more original, striking and interesting. Requirements: throw perfectionism overboard. Do you see something new? Experiment with it right away. That it looks "perfect" is not a priority. What we want is to surprise our subscribers. Position yourself in the mind of your followers as "the one always trying out and surprising with new things". Create a trend among your followers!
Now seriously. In recent years, the number of stuffs you can do to animate your videos is growing at a dizzying pace. It's amazing, you separate from Instagram one night to get some sleep and the next day BUM, you must spend days reviewing all the new updates. Stickers, Gifs, coloring tools and Augmented Reality is on...
Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:
This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.
Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information.