Here is the WhatsApp timeline or main milestones:
WhatsApp will start running Ads in 2019. There will be 2 main Ad Placements:
1. WhatsApp Status: according to Statista, WhatsApp status has over 450 millions users. This is huge! Instagram stories has 400 millions.
2. WhatsApp "Customer Service": a customer could contact a company just writing a WhatsApp message instead of calling.
Of course, all WhatsApp Ads will be managed using the Facebook algorithms and segmentations that so many good results brought to the company of Palo Alto.