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Facebook Metrics that will be eliminated beginning October 2019

facebook ads Sep 13, 2019

Facebook announced that to improve their ad metrics, they are replacing several metrics with new ones that can provide more actionable information. In this post I explain in details what they will be so that you can take it into account.

October 2019
They will make several updates on the video metrics and main ads. They will remove the metrics related to the 10-second video views and rename other video metrics. They will also consolidate lead metrics.

  • Removal of 10-Second Video Views, Cost per 10-Second Video View and Unique 10-Second Video Views
  • Facebook will rename several of its video metrics to make the names clearer and more consistent. This update is just to rename the metric, there will be no changes in how these metrics are calculated.



  • Replacement of Leads (Form) metric with On-Facebook Leads channel breakdown within Leads metric

    Facebook will be removing the Leads (Form) metric, which currently exists outside of the Leads metric, in favor of an...

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Las métricas que Facebook eliminará/modificará a partir de Octubre 2019

facebook ads Sep 12, 2019

Facebook anunció que para mejorar sus métricas de anuncios eliminará o modificará algunas métricas a partir de Octubre de 2019  varias métricas por otras nuevas que pueden proporcionar información más procesable. En este post te explico en detalle cuáles serán:

  • Facebook eliminará las métricas de reproducciones de video de 10 segundos, costo por reproducción de video de 10 segundos y reproducciones de video de 10 segundos únicas

  • Facebook también va a cambiar los nombres de varias de nuestras métricas de video para que sean más claros y coherentes. Ten en cuenta que estas actualizaciones solo afectan los nombres. No habrá cambios en la forma en que las métricas se calculan. 

    Facebook reemplazará de la métrica Clientes potenciales (formulario) por el desglose por canal de clientes potenciales...

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3 Ways to Optimize Your Ad Creative for Mobile

facebook ads Sep 11, 2019

Knowing the importance that the mobile phone currently has in our lives and also the good results that we are having in the ads seen from mobile, I wanted to make a list of the main tips that you should keep in mind so that your campaign has excellent results.

3 Ways to Optimize Your Ad Creative for Mobile

1. Turn static images into video Ads and can work with sound on and off

According to a recent Facebook study, where they watched the audience's attention from mobile devices and saw that people's eyes focused more on video ads compared to static ones. This means that video ads are a great opportunity for companies to capture attention and generate brand awareness and conversions. Using the Slideshow option directly from Facebook is a very simple and quick way to create a video.

The visualization of the videos occurs in different parts of the day and in various environments, so we must take into account the option that the videos have sound and that they do not have it and...

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How to boost your post from your Facebook Page

facebook Sep 05, 2019

Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it.

  • Select Boost Post. You can find it in the bottom-right corner of your post. Note: If you are unable to select Boost Post, boosting may be unavailable for this post.
  • Fill in the details for your ad:
    • Audience: Choose a recommended audience or create a new audience based on specific traits.
    • Total Budget: You can select a recommended budget or provide a custom budget. 
    • Duration: Choose one of the suggested time frames or provide a specific end date.
    • Payment Method: Select your payment method. 

Edit Boosted Posts

After boosting a post from your Facebook Page, you may want to make changes to your ad. You can edit certain components of your boosted post that help you reach your intended audience, like your budget, duration, and audience.

IMPORTANT: You can't edit text, image(s) and video once your boost has...

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3 Best Practices for Page Posts 🔥

facebook Sep 05, 2019
  1. Use high-quality creatives: Each post you have should include some type of creative, like images, GIFs or videos. Make sure these creative assets are high quality. Also take in count that in general, simple posts with clean creative are best at capturing an audience's attention.
  2. Make posts actionable: Share articles or blogs from your website, provide links to your newsletter sign-up form, ask your fans to answer a question or provide their opinions in the comment section of your post. While not every post you create needs to drive action, actionable posts may help you increase engagement.
  3. Pin significant posts: If you have major news or an announcement, pin it to the top of your Page. Anyone that visits will see it first. Here an example:

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Did you know that now you can see and control the data that Apps and Websites share with Facebook

Uncategorized Aug 29, 2019

With Off-Facebook Activity, you can see and control the data that other apps and websites share with Facebook. You can:

  • See a summary of the information other apps and websites have sent Facebook through our online business tools, like Facebook Pixel or Facebook Login.
  • Disconnect this information from your account if you want
  • Choose to disconnect future off-Facebook activity from your account. You can do this for all of your off-Facebook activity, or just for specific apps and websites.

Now you can Clear Your Off-Facebook Activity

If you clear your off-Facebook activity, Facebook will remove your  information from the data that apps and websites choose to send to them.

* Facebook is implementing this option gradually, for now it is only available to people in Ireland, South Korea and Spain.

 

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Discover the new security settings for Facebook groups

facebook Aug 22, 2019

Facebook is simplifying group privacy settings and adding admin tools for safety. Surely by now you are wondering what are the main changes. Well, Facebook is renaming its confusing public, closed, and secret group settings to the slightly more straightforward public and private settings, with the option to make private groups visible or hidden to non-members.

Closed groups, which only let current members view group content and see who else is in the group, will now be labeled as private but visible groups. Secret groups, which are hidden from search, but still require an invitation to join, will be changed to a private and hidden group.

This change is accompanied by a continuous effort to improve the security that is already at least two years in progress.

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How to create Ads in Messenger Stories

Uncategorized Aug 22, 2019

Have you already had the opportunity to create Ads in Messenger Stories? Do not? Well here I explain step by step what you have to do.

 How to create Ads in Messenger Stories:

  1. Open your Ads Manager and click "Create".
  2. Choose an objective that supports ads in Messenger stories. For example, you can choose any of these: Conversions, App Installs, Traffic, Brand Awareness and Reach.
  3. Then Choose the Facebook Page and Instagram profile (optional) you want to promote and the audience for the Ad.
  4. Select Edit Placements and ensure the Messenger Stories box is checked.
  5. Choose Single Image or Single Video as the ad format and add your images or videos.
  6. That´s it. Very easy, right?. Once approved, your ad should start appearing in Messenger Stories.
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How To Use Ad Relevance Diagnostics

ad relevance facebook Aug 14, 2019

Back in March, Facebook announced that it was replacing its single ad relevance score with three new metrics: Quality ranking, Engagement rate ranking and Conversion rate ranking. With these metrics, Facebook was looking to provide more granular ad performance data and help advertisers get a better response.

I explain more in detail each one::

  • Quality ranking: How your ad's perceived quality compares with ads competing for the same audience.
  • Engagement rate ranking: How your ad's expected engagement rate compares with ads competing for the same audience.
  • Conversion rate ranking: How your ad's expected conversion rate compares with ads that have the same optimization goal, and compete for the same audience.

According to Facebook: "High relevance is correlated with high performance, but it's not always the reason for high performance". Therefore, you should use relevance diagnostics to diagnose ads with poor performance, and not to optimize those that already meet your...

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Facebook ‘Send in WhatsApp’ button

Uncategorized Aug 13, 2019

Facebook now shows ‘Send in WhatsApp’ button more prominently for public posts. Here an example: 

Facebook has started rolling out an update to Android, where all posts with ‘public’ privacy settings will now show the WhatsApp share button. This feature was already present in the ‘More Options’ but Facebook says given the interest of sharing information on WhatsApp, they are making it more prominent.

 

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