Let's talk about the last layer in our funnel: after a person has finally made a purchase we want to increase the loyalty and offer options such as: Upsell & Cross-Sell. This is how we do it.
Upsell: is used to encourage a customer to move from considering one item within a product category to another that would have higher profitability. For example: I am in an Apple Store and I want to buy an iPhone 6 and they offer me the iPhone 10 and they convinced me to make the purchase.
Cross-sell: When someone purchases an item from one product set of items, you can cross-sell related items from another product set. For example: I am in an Apple Store and they convinced me to purchase a related product to my iPhone, like AirPods.
Upsell or Cross-sell campaigns with FB Dynamic Ads
When you Upsell or Cross-sell products with Dynamic Ads, Facebook automatically selects relevant items from the product set you choose to show in ads. For example, if...
Facebook has announced that it is introducing more ways for the Creators to earn money on its site, starting by giving them the ability to choose better placement for ads in their videos. Facebook says that creators will now have the choice to include non-interruptive advertising formats, such as pre-roll or image-based ads.
Facebook is testing Stars a new feature that was originally designed for the gaming community to let creators make money directly from their hardcore fans. Viewers can purchase packs of 100 Stars for $1.40, and streamers will get 1 cent per Star sent.
Facebook is also analyzing how much the creators of their followers earn through their direct payments. The company’s “Fan subscriptions” program lets viewers pay creators each month for exclusive content and other rewards. This is an option very similar to the start-up Patreon, which lets an individual collect payments from fans.
Instagram had already declared war on bullying: “We are in a pivotal moment,” says Head of Instagram Adam Mosseri: “We want to lead the industry in this fight.” The new initiative of Instagram comes from the hand of AI artificial intelligence: flagged comments and the ability for users to restrict accounts from publicly commenting on their posts.
Instagram now asks bullies: "Are you sure you want to post it?":
The company it’s rolling out a new feature that’ll leverage AI to flag potentially offensive comments and ask the commenter if they really want to follow through with posting. They’ll be given the opportunity to undo their comment, and Instagram says that during tests, it encouraged “some” people to reflect and undo what they wrote.
If the user taps “learn more”, a notice informs: “We are asking people to rethink comments that seem similar to others that have been reported.”
Facebook recently announced new ways to easily edit existing video with three new video editing tools: automatic cropping, video trimming and image and text overlays.
These tools are already available in Ads Manager and can help you to reduce the resources to create new video content for your campaigns.
How to manually crop a video in Ads Manager:
How to Trim the Duration of a Video Ad:
Instagram’s new "Join chat sticker" lets you ask your followers to join a new group chat.
The feature was recently announced on Instagram’s official Twitter account: “Introducing the new chat sticker in Stories. Now, there’s an easy way to start conversations with a group of friends right from your story.”
Here's how it works:
People viewing Stories can request to join group direct message conversations tied to those Stories, and all requests must be approved by the Story creators.
WhatsApp test shares your Status to Facebook and other apps. The test started on June 26, from now on users in WhatsApp’s beta program will start to see a new sharing option beneath their status, which can be used to post a status directly to their Facebook story or send it to another app like Google Photos, Gmail, or Instagram.
WhatsApp Status is the service’s Instagram Stories-style feature that lets you post images, text, and videos on your profile that disappear after 24 hours.
According to The Verge, "WhatsApp won't require users to directly link their Facebook account to the chat app in order to port their Status to their Story".
Today I want to share with you my Top 10 Secrets for great Instagram Stories:
1. Animate Action Cues for Swipe-up (Arrows for example)
2. Design with the right Margins for Username & CTA
3. Always use animations like videos, GIFs or overlays
4. If more than 15sec —> Carousel for more complex stories
5. Mimic Organic Behavior —> stickers, drawing, homemade
6. Always add text layers (70% without sound)
7. Include Branding in beginning & end (99% of not-clickers)
8. Multiple scenes work better to keep user entertained
9. Revers TV-commercial Hero-Stream: Start with highlight
10. Try "behind-the-scenes" like unpacking
What the full video here:
Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. In this carousel format you can swipe left to right between ads and this carousel is named "people also considered."
SemRush, an all-in-one Marketing Toolkit, spotted the test on Friday and shared an image showcasing it on Twitter.
Have you seen this ad format before? What do you think?
Facebook announced an ambitious plan to launch a cryptocurrency named Libra, a new digital currency similar to bitcoin (a way of sending money across borders without incurring significant fees) for global use, one that could generate more e-commerce on its services and boost ads on its platforms.
Libra, is being developed by Facebook, but the company intends to share control with a consortium of organizations, including venture capital firms, credit card companies, and other tech giants.
Libra could also open online commerce to huge numbers of people around the world who currently don't have bank accounts or credit cards. Read the press release
The digital currency is scheduled to launch sometime in the next six to 12 months. Here’s a sneak peek at what the experience of using Calibra will be like:
Did you know that you can use the Facebook Leads Ads form so that users can make their appointment directly? Adding this type of question to your form improves the user experience and also allows you to generate higher quality leads.
Adding a date / time preference question on your potential customers form can increase the quality of your leads. This question allows people to enter a date / time preference for when they want to participate with you.
This information not only increases the flexibility you have to act with these contacts, but also provides a better experience for the client. By knowing the date / time preference of a potential customer, you can follow up on the requested time window or send a potential customer to the correct person on your team.
You can do the set up directly from Ads Manager, creating a lead ad. When you get to the Custom Question (Optional) section, click + Add Custom Question.
Create a question that prompts people to send you...