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Aprovecha las nuevas funciones de las Stories de Facebook

Casi llega la navidad y con ella, una interesante cantidad de oportunidades comerciales a las que te recomendamos sacarle el mayor provecho que puedas. Por esta razón, es hora de que de actives tus campañas de vacaciones para que puedas lograrlo.

Para nadie es un secreto que la temporada de diciembre es una época muy comercial, algo que se debe a la gran demanda que existe durante este último periodo del año con una gran cantidad de consumidores.

Por esta razón, Facebook ha tomado la iniciativa de lanzar al mercado dos características novedosas en sus ’stories’ con la intención de ayudar a las empresas a poder incrementar sus ventas durante esta temporada vacacional ¿Quieres saber cuáles son?

¿Cuáles son las novedades que Facebook trae para el beneficio de tu empresa?

Facebook no se queda atrás, siempre tratan de renovar y esta vez, lo quieren hacer en el mercado comercial durante...

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Take advantage of the new features of Facebook Stories

Christmas is almost here and with it, an interesting amount of business opportunities to which we recommend you get the most out of it. For this reason, it is time for you to activate your holiday campaigns so you can achieve that.

It is no secret to anyone that the December season is a very commercial time due to the great demand that exists during this last period of the year with many, many consumers.

For this reason, Facebook has taken the initiative of launching two novel features in its ’stories’ with the intention of helping companies to increase their sales during this holiday season. Want to know what they are?

What are the novelties that Facebook brings for the benefit of your company?

Facebook is always on the vanguard. They always try to renew and this time, they want to do it in the commercial market during the next holidays. To this end they have designed a new set of customizable templates, aimed especially for use in the ‘stories’ of their...

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Últimas noticias de Instagram: los recordatorios de lanzamiento de productos están ahora en período de prueba para marcas en EE. UU.

Instagram está dando el siguiente paso lógico para ayudar a empresas de eCommerce a monetizar el interés de la audiencia con una nueva herramienta: tags y etiquetas recordatorias de productos. El período de prueba se anunció el 1 de octubre para las marcas estadounidenses.

Esta increíble herramienta brindará una nueva experiencia a la audiencia al alentar las compras dentro de la aplicación, brindando a las empresas más oportunidades y nuevas funcionalidades atractivas para los usuarios. En resumidas cuentas, ayudará a sacar más provecho de su presencia en Instagram.

Esta nueva característica les recordará a las personas el próximo lanzamiento del producto que esperan, para que puedan comprarlo tan pronto como esté disponible directamente desde Instagram.

Tag de lanzamiento del producto. Una llamada a la acción - "Establecer recordatorio" - estaría disponible en...

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Hot news from Instagram: product launch reminders is now in live testing period for brands in US

Instagram is taking the next logical step for eCommerce businesses to help them monetise on audience interest with a new tool - product reminder stickers and tags. The testing period was announced on October 1 for US brands.

This amazing tool will bring new experience to the audience by encouraging in-app shopping, bringing more opportunities for businesses and providing new catchy functionality for users. It will help to get out more from their Insta presence.

This new feature will remind people of the upcoming product launch they are waiting for, so they would be able to buy this product as soon as it becomes available directly in Instagram.

Product launch tag. A “Set Reminder” call to action would be available in posts and would allow users to set the exact reminder for the launch of their expected product with exact date and time. Also, they would be able to preview product details in Instagram. Users will get a reminder on their phones just ahead of the product...

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Facebook Metrics that will be eliminated beginning October 2019

facebook ads Sep 13, 2019

Facebook announced that to improve their ad metrics, they are replacing several metrics with new ones that can provide more actionable information. In this post I explain in details what they will be so that you can take it into account.

October 2019
They will make several updates on the video metrics and main ads. They will remove the metrics related to the 10-second video views and rename other video metrics. They will also consolidate lead metrics.

  • Removal of 10-Second Video Views, Cost per 10-Second Video View and Unique 10-Second Video Views
  • Facebook will rename several of its video metrics to make the names clearer and more consistent. This update is just to rename the metric, there will be no changes in how these metrics are calculated.



  • Replacement of Leads (Form) metric with On-Facebook Leads channel breakdown within Leads metric

    Facebook will be removing the Leads (Form) metric, which currently exists outside of the Leads metric, in favor of an...

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Las métricas que Facebook eliminará/modificará a partir de Octubre 2019

facebook ads Sep 12, 2019

Facebook anunció que para mejorar sus métricas de anuncios eliminará o modificará algunas métricas a partir de Octubre de 2019  varias métricas por otras nuevas que pueden proporcionar información más procesable. En este post te explico en detalle cuáles serán:

  • Facebook eliminará las métricas de reproducciones de video de 10 segundos, costo por reproducción de video de 10 segundos y reproducciones de video de 10 segundos únicas

  • Facebook también va a cambiar los nombres de varias de nuestras métricas de video para que sean más claros y coherentes. Ten en cuenta que estas actualizaciones solo afectan los nombres. No habrá cambios en la forma en que las métricas se calculan. 

    Facebook reemplazará de la métrica Clientes potenciales (formulario) por el desglose por canal de clientes potenciales...

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3 Ways to Optimize Your Ad Creative for Mobile

facebook ads Sep 11, 2019

Knowing the importance that the mobile phone currently has in our lives and also the good results that we are having in the ads seen from mobile, I wanted to make a list of the main tips that you should keep in mind so that your campaign has excellent results.

3 Ways to Optimize Your Ad Creative for Mobile

1. Turn static images into video Ads and can work with sound on and off

According to a recent Facebook study, where they watched the audience's attention from mobile devices and saw that people's eyes focused more on video ads compared to static ones. This means that video ads are a great opportunity for companies to capture attention and generate brand awareness and conversions. Using the Slideshow option directly from Facebook is a very simple and quick way to create a video.

The visualization of the videos occurs in different parts of the day and in various environments, so we must take into account the option that the videos have sound and that they do not have it and...

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How to boost your post from your Facebook Page

facebook Sep 05, 2019

Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it.

  • Select Boost Post. You can find it in the bottom-right corner of your post. Note: If you are unable to select Boost Post, boosting may be unavailable for this post.
  • Fill in the details for your ad:
    • Audience: Choose a recommended audience or create a new audience based on specific traits.
    • Total Budget: You can select a recommended budget or provide a custom budget. 
    • Duration: Choose one of the suggested time frames or provide a specific end date.
    • Payment Method: Select your payment method. 

Edit Boosted Posts

After boosting a post from your Facebook Page, you may want to make changes to your ad. You can edit certain components of your boosted post that help you reach your intended audience, like your budget, duration, and audience.

IMPORTANT: You can't edit text, image(s) and video once your boost has...

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3 Best Practices for Page Posts 🔥

facebook Sep 05, 2019
  1. Use high-quality creatives: Each post you have should include some type of creative, like images, GIFs or videos. Make sure these creative assets are high quality. Also take in count that in general, simple posts with clean creative are best at capturing an audience's attention.
  2. Make posts actionable: Share articles or blogs from your website, provide links to your newsletter sign-up form, ask your fans to answer a question or provide their opinions in the comment section of your post. While not every post you create needs to drive action, actionable posts may help you increase engagement.
  3. Pin significant posts: If you have major news or an announcement, pin it to the top of your Page. Anyone that visits will see it first. Here an example:

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Did you know that now you can see and control the data that Apps and Websites share with Facebook

Uncategorized Aug 29, 2019

With Off-Facebook Activity, you can see and control the data that other apps and websites share with Facebook. You can:

  • See a summary of the information other apps and websites have sent Facebook through our online business tools, like Facebook Pixel or Facebook Login.
  • Disconnect this information from your account if you want
  • Choose to disconnect future off-Facebook activity from your account. You can do this for all of your off-Facebook activity, or just for specific apps and websites.

Now you can Clear Your Off-Facebook Activity

If you clear your off-Facebook activity, Facebook will remove your  information from the data that apps and websites choose to send to them.

* Facebook is implementing this option gradually, for now it is only available to people in Ireland, South Korea and Spain.

 

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