By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done.
How does the Campaign Budget Optimization work?
When setting up a Campaign, select the "Optimize budget across ad sets" option.
With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results.
Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!
As always, test it and analyze it :)
This is not new but at least worthy of being known.
Based on the assumption of experts saying... that one of the best ways to prevent suicide is for those in distress to hear from people who care about them.
Facebook is in a unique position — through friendships on the site — to help connect a person in distress with people who can support them.
Which is the practical side of all this?
Facebook updated the tools and resources to offer to people who may be thinking of suicide, as well as the support to their concerned friends and family members:
Suicide prevention tools have been available on Facebook for more than 10 years and were developed in collaboration with mental health organizations such as Save.org
In some accounts Facebook Stories for Ad Placement is already available.
Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.
What do I need to have in mind?
Here is the official guide
Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.
This new feature will basically include:
And this is exactly how will look like in both platforms:
How to access to let's name it... Facebook/Instagram Time Manager?
That's all folks :)
Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).
However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves.
This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from?
Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World.
Read more: https://techcrunch.com
Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:
This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.
Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information.
Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience:
This should always be the first step in order get positive ROAS on your Facebook Campaigns.
In order to have profitable Prospecting campaigns up and running you need to have a clear AB-Testing Structure in place.
Without testing at least 2 times per week (Monday & Thursday) a series of new Outreach Audiences, you wont find a profitable Ad Set.
So, start with analyzing and profiling your own Buyer Persona and then apply these learning to the Facebook Algorithm.