Facebook Marketplace is now available for Ads!
However, as all new features, this new Ad placement is being rolled out gradually and may not be available to you yet. Be patient :)
What is Facebook Marketplace?
In words of Facebook, it is a place to discover and purchase products in local communities and from businesses. So you could browse for second hand or new products.
Based on the context of product searches, previous behavior and all the power of the algorithms, Facebook Marketplace Ads ara shown.
These are the 3 advantages of Adverting in Facebook Marketplace:
Would you like to know more about ads on Marketplace? Then click here.
This is not new but at least worthy of being known.
Based on the assumption of experts saying... that one of the best ways to prevent suicide is for those in distress to hear from people who care about them.
Facebook is in a unique position — through friendships on the site — to help connect a person in distress with people who can support them.
Which is the practical side of all this?
Facebook updated the tools and resources to offer to people who may be thinking of suicide, as well as the support to their concerned friends and family members:
Suicide prevention tools have been available on Facebook for more than 10 years and were developed in collaboration with mental health organizations such as Save.org
By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done.
How does the Campaign Budget Optimization work?
When setting up a Campaign, select the "Optimize budget across ad sets" option.
With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results. Here is a picture for a better explanation:
Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!
As always, test it and analyze it :)
In some accounts Facebook Stories for Ad Placement is already available.
Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.
What do I need to have in mind?
Here is the official guide
Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.
This new feature will basically include:
And this is exactly how will look like in both platforms:
How to access to let's name it... Facebook/Instagram Time Manager?
That's all folks :)
July has just ended and hereby the Top Instagram Features of the past month.
You can download it here. It is a dropbox file. The guide is composed by 50 pages of best practices and useful tips on how to grow your audience on Instagram.
Instagram says over 200 million people visit Explore every day to discover new ideas and find inspiration.
They even share a Pro tip: These Topic Channels will show you hashtags related to the channel you’re viewing. Use these hashtags to elevate your own posts and get more reach, because if they’re popular enough for Instagram to list, there’s a good chance people are using and searching for them.Those people are likely your target audience.
Let this picture explain for itself
Now, you can video chat in Instagram Direct, either with just one person or a group.
Add a soundtrack...
Well then forget about your gut feelings and rather trust strong Facebook IQ data, based on over 1 billion daily active users.
Facebook just launched their NEW TOOL to analyze the Conversion, Cost & Competition Index of new Markets. This great tool - which is still in beta - shows strong evidence that these 3 popular markets should rather be avoided: Germany, France, UK!
All of them have high competition, low conversion rates and super high costs. On the contrary you should rather focus on one of these new rising markets with low competition, high conversion rates and lower costs than in Spain: Poland, Italy, India!
You do not believe me? Well then check it out on your own the brand new Cross Border Insights Finder tool from the Facebook IG: https://crossborderinsightsfinder.com
Have you ever wondered where your brand is appearing when selecting the Audience Network, Instant Articles or In-Stream Videos?
Wouldn't you like to prevent your Ads from running next to certain types of content?
If you want, you can.
Basically you have follow the next steps:
Two things could happen after doing this 3 firsts steps:
In both cases, go then to the "Edit" section of the Ad Set (pencil)
and apply or create a Block List (in case the excel was not empty)
You can also exclude categories as seen above this line.
Going back-> if your downloaded excel was empty, click on Create a block List.
You will access to the are where Block Lists are created + another chance to download the list of places where your ads could have...
Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).
However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves.
This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from?
Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World.
Read more: https://techcrunch.com