Join our Facebook & Instagram Ads MasterClass #9 | 11th Dec. 2018 Barcelona by clicking here!

Ads in Facebook Marketplaces

Facebook Marketplace is now available for Ads!

However, as all new features, this new Ad placement is being rolled out gradually and may not be available to you yet. Be patient :)

What is Facebook Marketplace?

In words of Facebook, it is a place to discover and purchase products in local communities and from businesses. So you could browse for second hand or new products.

Based on the context of product searches, previous behavior and all the power of the algorithms, Facebook Marketplace Ads ara shown.

 

These are the 3 advantages of Adverting in Facebook Marketplace:

  1. Reach your customers where they actively shop
  2. Easily scale ads with automatic placements
  3. Get more efficient outcomes

Would you like to know more about ads on Marketplace? Then click here.

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How Facebook Prevents Suicide

Uncategorized Aug 06, 2018

This is not new but at least worthy of being known.

Based on the assumption of experts saying... that one of the best ways to prevent suicide is for those in distress to hear from people who care about them. 

Facebook is in a unique position — through friendships on the site — to help connect a person in distress with people who can support them.

Which is the practical side of all this?

Facebook updated the tools and resources to offer to people who may be thinking of suicide, as well as the support to their concerned friends and family members:

  • Integrated suicide prevention tools to help people in real time on Facebook Live
  • Live chat support from crisis support organizations through Messenger
  • Streamlined reporting for suicide, assisted by artificial intelligence

ssi-live-reporter-support

Suicide prevention tools have been available on Facebook for more than 10 years and were developed in collaboration with mental health organizations such as Save.org

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Facebook Campaign Budget Optimization

By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done. 

How does the Campaign Budget Optimization work?

When setting up a Campaign, select the "Optimize budget across ad sets" option.

With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results. Here is a picture for a better explanation:

 

 

Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!

As always, test it and analyze it :)

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Facebook Stories Ad Placement

In some accounts Facebook Stories for Ad Placement is already available.

Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.

What do I need to have in mind?

  1. Facebook Stories Ads are only available for mobile devices.
  2. This feature is gradually being rolled out and may not be available to you at this time.

Here is the official guide

 

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Learn How to Manage your Time on Instagram & Facebook: what?

Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.

This new feature will basically include:

  1. An activity dashboard
  2. A daily reminder
  3. And a new way to limit notifications

And this is exactly how will look like in both platforms:

 

How to access to let's name it... Facebook/Instagram Time Manager?

  1. Go to the settings page on either app
  2. On Instagram, tap “Your Activity,”
  3. And on Facebook, tap “Your Time on Facebook".

That's all folks :)

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Happy Birthday Instagram Stories!

Today, 2nd of August, is the 2nd Birthday of Instagram Stories.

Check the main milestones since then :)

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HOT: Latest Instagram Features

July has just ended and hereby the Top Instagram Features of the past month.

1. IGTV Creators Handbook

You can download it here. It is a dropbox file. The guide is composed by 50 pages of best practices and useful tips on how to grow your audience on Instagram.

2. Instagram Topic Channels

Instagram says over 200 million people visit Explore every day to discover new ideas and find inspiration.

They even share a Pro tip: These Topic Channels will show you hashtags related to the channel you’re viewing. Use these hashtags to elevate your own posts and get more reach, because if they’re popular enough for Instagram to list, there’s a good chance people are using and searching for them.Those people are likely your target audience.

3. Video Chat in Direct Messaging

Let this picture explain for itself

Now, you can video chat in Instagram Direct, either with just one person or a group.

4. Music in Instagram Stories

Add a soundtrack...

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Why you should forget about the German, French and UK market? โŒ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ฌ๐Ÿ‡งโŒ

 

Are you a Spanish eCommerce who wants to finally sell internationally? But you don’t know which countries to enter?

Well then forget about your gut feelings and rather trust strong Facebook IQ data, based on over 1 billion daily active users.

Facebook just launched their NEW TOOL to analyze the Conversion, Cost & Competition Index of new Markets. This great tool - which is still in beta - shows strong evidence that these 3 popular markets should rather be avoided: Germany, France, UK!

All of them have high competition, low conversion rates and super high costs. On the contrary you should rather focus on one of these new rising markets with low competition, high conversion rates and lower costs than in Spain: Poland, Italy, India! 

You do not believe me? Well then check it out on your own the brand new Cross Border Insights Finder tool from the Facebook IG: https://crossborderinsightsfinder.com

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Facebook Audience Network: See where your ads appeared

audience network facebook Jul 26, 2018

 

Have you ever wondered where your brand is appearing when selecting the Audience Network, Instant Articles or In-Stream Videos?

Wouldn't you like to prevent your Ads from running next to certain types of content?

If you want, you can.

Basically you have follow the next steps:

  1. Access to the edition section of an Ad Set.
  2. Click on Chart (instead of edit / pencil icon ) and then on Placement.
  3. Just below the charts, you will find this new function.

Two things could happen after doing this 3 firsts steps:

  1. You download the excel and is empty
  2. The excel has what I was looking for

In both cases, go then to the "Edit" section of the Ad Set (pencil)

and apply or create a Block List (in case the excel was not empty)

You can also exclude categories as seen above this line.

Going back-> if your downloaded excel was empty, click on Create a block List.

You will access to the are where Block Lists are created + another chance to download the list of places where your ads could have...

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Facebook & Google finally share data between their "Silos"

Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).

However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves. 

This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from? 

Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World. 

Read more: https://techcrunch.com

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