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Why & How do I set up a business profile on Instagram?

Might sound as an easy topic, but I have lately received many questions regarding this: What is the different between personal and business Instagram profile?

With a business account, you could include additional information on your profile such as:

  • Phone Number
  • Email Address
  • Business physical location
  • If you add 1 contact option, a contact button appears in your profile.
  • + You will have access to Instagram Insights.

Note: have in mind that a Business Profile on Instagram can only be connected to a single Facebook Page.

Go to the official guide here.

Instagram Insights:

You will get lot of extra information about your followers and posts.

Here I leave you the official and complete guide about Instagram Insights.

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5 More Instagram Marketing Tips for New Business

Some time back, we wrote Five Instagram Marketing Tips for New Business. There we talked about:

  1. Create a great, killer, awesome Instagram profile
  2. Use Instagram Stories
  3. Run Contests
  4. Cobranding
  5. Use of Hashtags

We are now giving 5 more tips :)

1. Play with different types of content

Content is King. Try to create stories with your organic posts. Analyze more engaging content and insist on that. For analyzing you could use own Instagram Stats or external platforms. Combine video, pictures, carousels...

2. Organic vs. Ads

It is very important to keep Ad content away form organic. Even more, if you're on a Sales campaign, post it on organic but delete it when the promotion has ended.

Keep your brand as far as possible from discounts. Discounts are for special occasions or campaigns + potential costumers in a very low stage of the funnel (retargeting campaigns). If not users will get used to buy always with discount and that could carry several problems.

3. Influencer Marketing

...

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Instagram Curiosity: What happened on November 2011?

Instagram was celebrating over 1 year of life and the co-founders Kevin Systrom and Mike Krieger were recently honored with spots on Fortune’s 40 under 40 and Business Insider’s 25 under 25 lists, respectively.

At that time, the social network had over 12 million of active users. Nowadays, over 800 million :)

 

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Facebook: Helping People Connect with Local Businesses

facebook Aug 06, 2018

Facebook is always trying to be close to people and be an important tool in Facebook & Instagram user lives.

Over 1.6 billion people around the world are connected to a small business on Facebook. People and businesses alike have told us they want even easier ways to connect.

That's why Facebook recently highlighted where are now focusing. Hereby a summary:

  1. Updating Pages
  2. Making Recommendations from your community more helpful
  3. Continuing to build Events
  4. Expanding our jobs tool to help more people find work
  5. Taking steps to make finding a local spot quicker

And here a video for a better explanation: video

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The prediction of Durex about Instagram Addiction

facebook instagram Aug 06, 2018

Durex & Facebook? Deal? Competitors?

A recent research concluded Social Networks are affecting negatively personal relationships. Moreover, few weeks ago Facebook announced the launch of a Time-Management tool for Instagram & Facebook addicts, we talked about it in this post: https://www.adsaccelerator.com/blog/facebook-instagram-time-manager

Well... Durex also predicted that few years ago and created a campaign: Turn Off to Turn ON.

Nowadays is again word of mouth because of it's very successful prediction. Watch the video: https://www.youtube.com/watch?v=O925jNVmpOQ

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Facebook Campaign Budget Optimization

By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done. 

How does the Campaign Budget Optimization work?

When setting up a Campaign, select the "Optimize budget across ad sets" option.

With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results. 

Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!

As always, test it and analyze it :)

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How Facebook Prevents Suicide

Uncategorized Aug 06, 2018

This is not new but at least worthy of being known.

Based on the assumption of experts saying... that one of the best ways to prevent suicide is for those in distress to hear from people who care about them. 

Facebook is in a unique position — through friendships on the site — to help connect a person in distress with people who can support them.

Which is the practical side of all this?

Facebook updated the tools and resources to offer to people who may be thinking of suicide, as well as the support to their concerned friends and family members:

  • Integrated suicide prevention tools to help people in real time on Facebook Live
  • Live chat support from crisis support organizations through Messenger
  • Streamlined reporting for suicide, assisted by artificial intelligence

ssi-live-reporter-support

Suicide prevention tools have been available on Facebook for more than 10 years and were developed in collaboration with mental health organizations such as Save.org

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Facebook Stories Ad Placement

In some accounts Facebook Stories for Ad Placement is already available.

Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.

What do I need to have in mind?

  1. Facebook Stories Ads are only available for mobile devices.
  2. This feature is gradually being rolled out and may not be available to you at this time.

Here is the official guide

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Learn How to Manage your Time on Instagram & Facebook: what?

Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.

This new feature will basically include:

  1. An activity dashboard
  2. A daily reminder
  3. And a new way to limit notifications

And this is exactly how will look like in both platforms:

 

How to access to let's name it... Facebook/Instagram Time Manager?

  1. Go to the settings page on either app
  2. On Instagram, tap “Your Activity,”
  3. And on Facebook, tap “Your Time on Facebook".

That's all folks :)

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Happy Birthday Instagram Stories!

Today, 2nd of August, is the 2nd Birthday of Instagram Stories.

Check the main milestones since then :)

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