5 consejos para mejorar las conversiones de tus anuncios de Facebook e Instagram

La gente consume información cada vez más deprisa. Si no somos capaces de adaptarnos a ese ritmo rápido al que se están acostumbrando y demandan, tendremos problemas.

En un estudio de Akamai de hace 3 años se vio que 100 milisegundos de tiempo de carga adicional de una web eran suficientes como para bajar sus ventas o suscripciones en un 7% y que si la página tardaba más de 3 segundos en cargar, la mitad de usuarios que entraban con el móvil se iban a otro sitio. 3 segundos!

Leído de esta manera parece poco, pero cuando estamos “en el Flow” navegando en internet, se pueden hacer muy largos. Se trata de una interrupción de nuestro Flow, y el precio a pagar por tal sacrilegio es la completa ignoración del culpable.

Permitir a los usuarios que naveguen con la velocidad que quieran hacerlo sin mermar su experiencia es muy, muy importante y no solo estamos hablando del tiempo de carga de...

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5 tips to improve your Facebook and Instagram Ads conversions

People are consuming information faster and faster. If we are not able to adapt to that fast pace to which they are getting used to and demanding, we will have problems.

A study from Akamai 3 years ago found that 100 milliseconds of extra web load time was enough to drive down sales or subscriptions by 7% and that if the page took longer than 3 seconds to load, half of the users entering with their mobile phone would go elsewhere. 3 seconds!

It seems little, but when we are "in the Flow" surfing the internet, it feels different. This is an interruption of our Flow, and the price to pay for such sacrilege is ignoring the culprit.

Allowing users to surf as fast as they want to without diminishing their experience is very, very important and we are not just talking about the loading time of web pages - it is something that affects the entire browsing experience, from start to finish.

What does this mean? That the content itself is also part of the experience, whether it's...

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Create compelling video content with Ads Manager editing tools

facebook facebook ads video Jul 04, 2019

Facebook recently announced new ways to easily edit existing video with three new video editing tools: automatic cropping, video trimming and image and text overlays.

These tools are already available in Ads Manager and can help you to reduce the resources to create new video content for your campaigns. 

How to manually crop a video in Ads Manager: 

  • Upload your new Video or select a video from your library.
  • Click Customize Video to open the Edit Video window and then select the Crop tab on the left of the window.
  • Choose a desired aspect ratio. For example: 1:1, 16:9, 9:16, 4:5, or 2:3.
  • Move the cropper to show the parts in your video you want to highlight. This step is optional. You can click Preview to hide the cropping grid.
  • Click Apply Changes. That´s it! Your video is now cropped!

How to Trim the Duration of a Video Ad:

  • Upload your new Video or select a video from your library.
  • Click Customize Video to open the Edit Video window.
  • From the timeline...
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