Tarjetas regalo y Pedidos en Stories 🎟️🌯

Este corto artículo es especialmente relevante para el sector de la restauración, uno de los más afectados por el COVID-19. Si el negocio no puede ser abierto de cara al público, ¿qué se puede hacer?

Pues bien, ¿habéis oído hablar de la expresión “si la montaña no va a Mahoma, Mahoma irá a la montaña”? La comida a domicilio y los pedidos online están al alza ya que es una solución demasiado conveniente como para ignorarla. El plan B, ahora que la gente puede volver a salir a pasear, es hacer que el cliente recoja el pedido por su cuenta.

Instagram pone a nuestra disposición herramientas que se adaptan perfectamente a esta creciente necesidad. ¿Sabías que podías crear tarjetas de regalo digitales para tu negocio en tan solo unos clics? ¿Sabías que podías permitir a tus clientes hacer pedidos...

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¡Interactividad a tope! ✊🏻✊🏻✊🏻

¡Cuarta semana! ¡Se acerca el final de la serie de los cinco pasos para crear historias de Instagram interesantes y atractivas!


Interactúa con tu audiencia!

Hoy en día la interactividad es ‘Rey’ y la tendencia no hará más que aumentar. De allí el cada vez mayor éxito del Marketing Conversacional. Somos seres humanos, seres sociales - llevamos el deseo de estar conectados con el resto en la sangre. Mientras más conexión y más relación, mejor. Permitir a los usuarios que nos siguen mayor interactividad con nosotros o nuestra empresa influye de una manera muy importante en la conexión que creamos con ellos ya dejan de ser simples consumidores de nuestro producto, sea cual sea. Pasan a sentirse más escuchados, más respetados, más queridos. ¿Como puedes aprovechar esta naturaleza humana y la tecnología facilitada por Instagram? 6 consejos:

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Interactivity for the win! ✊🏻✊🏻✊🏻

Fourth week! The end of the five-step series to create interesting and engaging Instagram stories is coming!


Interact with your audience!

Today the interactivity is King, and the trend will only increase. Hence the growing success of Conversational Marketing. We are human beings, social beings - we carry the desire to relate to with other people in our blood. The more and better connection and relationship, the better. Allowing users who follow us more interactivity with us or our company influences in a very important way the connection we create with them. They cease to be simple consumers of our product or whatever we offer, and they start to feel more heard, more respected, more loved. How can you take advantage of this human nature and the technology provided by Instagram?

Here 6 tips:

  • Perform live sessions. Show more real, more authentic content. Let people see that this is not a 5-minute show for which you have been preparing an entire month. Make your followers feel...
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Stickers, stickers y… Más stickers! 🎊🎉🎈🎏🎠

Y bien, tercera semana, ¡tercer paso de la serie de los 5 pasos para crear historias de Instagram interesantes y atractivas!

Transmite emociones y sensaciones con ayuda de stickers

Quizás penséis que nos vamos por las ramas, pero lo que voy a decir ahora es pura verdad y está muy relacionado con Instagram ya que es un medio visual para transmitir mensajes. ¿Y bien, sabíais que para un Editor de películas o series profesional la prioridad número 1 es una escena que transmita la emoción que se pretende transmitir de la mejor manera posible? Después vienen el resto como la calidad de imagen, la calidad del encuadre y un largo etc. ¿Por qué? Porque somos humanos, y recordamos mucho mejor las emociones que todo el resto combinado. No solo recordamos mejor las emociones, si no que las entendemos a un nivel increíble y de manera natural desde que nacemos. Sí, hay personas insensibles en el...

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Stickers, stickers and… More stickers! 🎊🎉🎈🎏🎠

So! Third week, third step of the five steps series to create interesting and engaging Instagram stories!

Make your viewers feel how you want them to feel

You may think that this is off topic, but what I am going to say now is pure truth and is very related to Instagram since it is a visual means to transmit messages. So, did you know that for a professional Movie or Series Editor priority number 1 is a scene that conveys the emotion that is intended to be transmitted in the best possible way? Then come the rest like the image quality, the quality of the frame and a long, etc. Why? Because we are human, and we remember emotions much better than all the rest combined. Not only do we remember emotions better, but we understand them at an incredible level and naturally since we were born. Yes, there are insensitive people in the world, but we are not talking about extreme cases (yes, they are very rare cases). Have you ever stopped to think about it? We understand emotions without...

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5 consejos a la hora de añadir texto a tus Stories

Como prometido, segunda semana, segundo paso de la serie de los 5 pasos para crear historias de Instagram interesantes y atractivas.


5 consejos a la hora de añadir texto a tus Stories

Un buen diseño es MUY importante, ya sea para pintar un cuadro como para crear una Stories. Hay infuelncers y empresas que dedican a lo que parece una Stories totalmente improvisada horas y horas de trabajo. No decimos que todos deban hacerlo, ya que no todos tienen tiempo para ello, pero hay pequeños elementos que una vez les cojas el truco ya no cuestan nada de hacer. Uno de esos elementos es el uso de los colores del texto que podemos introducir en nuestras Stories.

  1. ¡No uses colores aburridos! ¡Sé creativo! Intenta que den juego con lo que estás mostrando. ¿Estas mostrando una ensalada exquisita? ¡Usa texto de color verde o el color en el lado contrario de la famosa rueda de colores para darle contraste!
  2. Ten en consideración...
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5 tips when adding text to your Stories

As promised, second week, second step of the 5 steps series to create interesting and engaging Instagram stories.


5 tips when adding text to your Stories

A good design is VERY important, either to paint a picture or to create Stories. There are influencers and companies that dedicate to what looks like a totally improvised Stories hours and hours of work. We do not say that everyone should do it since not everyone has time for it, but there are small elements that once you get the hang of it cost very little to do. One of those elements is the use of the colors of the text that we use in our Stories.

  1. Don't use boring colors! Be creative! Try to match what you're showing. Are you showing an exquisite salad? Use green text or the color on the opposite side of the famous color wheel to give it contrast!
  2. Consider the background color of your video or image when giving color to your text. Do you want me to stand out? Do you want it to barely be seen? Whatever it is, the important...
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1st of 5 steps to create interesting and engaging Instagram Stories

instagram stories steps Nov 24, 2019

We are happy to present you with a 5-week series of 1st of 5 steps to create interesting and engaging Instagram Stories. Let’s jump right into it with the content for this first week! 

Repetition is the mother of skill, so get used to it - Start using Instagram Stories during the day

Practice makes perfect. Don’t be too hard on yourself for not making award-winning stories from day zero, it’s just not realistic. So… be realistic! Perfectionism at the beginning stages is a no-no.  Don’t let that stand between you, your business and potential subscribers and, hopefully, clients! Oh, you thought people don’t follow businesses. Now more or less 30% of most-viewed Stories are from businesses. Don’t know what to show on your Stories? No problem, here are some ideas to help you to become a true IG Storyteller Pro:

  • Be real and raw. Show parts of your business just how they really are. A sneak peek into the creative process,...
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Top 10 Secrets for great Instagram Stories

Today I want to share with you my Top 10 Secrets for great Instagram Stories:

1. Animate Action Cues for Swipe-up (Arrows for example)

2. Design with the right Margins for Username & CTA

3. Always use animations like videos, GIFs or overlays

4. If more than 15sec —> Carousel for more complex stories

5. Mimic Organic Behavior —> stickers, drawing, homemade

6. Always add text layers (70% without sound)

7. Include Branding in beginning & end (99% of not-clickers)

8. Multiple scenes work better to keep user entertained

9. Revers TV-commercial Hero-Stream: Start with highlight

10. Try "behind-the-scenes" like unpacking

What the full video here:

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HOT: Latest Instagram Features

July has just ended and hereby the Top Instagram Features of the past month.

1. IGTV Creators Handbook

You can download it here. It is a dropbox file. The guide is composed by 50 pages of best practices and useful tips on how to grow your audience on Instagram.

2. Instagram Topic Channels

Instagram says over 200 million people visit Explore every day to discover new ideas and find inspiration.

They even share a Pro tip: These Topic Channels will show you hashtags related to the channel you’re viewing. Use these hashtags to elevate your own posts and get more reach, because if they’re popular enough for Instagram to list, there’s a good chance people are using and searching for them.Those people are likely your target audience.

3. Video Chat in Direct Messaging

Let this picture explain for itself

Now, you can video chat in Instagram Direct, either with just one person or a group.

4. Music in Instagram Stories

Add a soundtrack...

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