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Top 10 Secrets for great Instagram Stories

Today I want to share with you my Top 10 Secrets for great Instagram Stories:

1. Animate Action Cues for Swipe-up (Arrows for example)

2. Design with the right Margins for Username & CTA

3. Always use animations like videos, GIFs or overlays

4. If more than 15sec —> Carousel for more complex stories

5. Mimic Organic Behavior —> stickers, drawing, homemade

6. Always add text layers (70% without sound)

7. Include Branding in beginning & end (99% of not-clickers)

8. Multiple scenes work better to keep user entertained

9. Revers TV-commercial Hero-Stream: Start with highlight

10. Try "behind-the-scenes" like unpacking

What the full video here:

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HOT: Latest Instagram Features

July has just ended and hereby the Top Instagram Features of the past month.

1. IGTV Creators Handbook

You can download it here. It is a dropbox file. The guide is composed by 50 pages of best practices and useful tips on how to grow your audience on Instagram.

2. Instagram Topic Channels

Instagram says over 200 million people visit Explore every day to discover new ideas and find inspiration.

They even share a Pro tip: These Topic Channels will show you hashtags related to the channel you’re viewing. Use these hashtags to elevate your own posts and get more reach, because if they’re popular enough for Instagram to list, there’s a good chance people are using and searching for them.Those people are likely your target audience.

3. Video Chat in Direct Messaging

Let this picture explain for itself

Now, you can video chat in Instagram Direct, either with just one person or a group.

4. Music in Instagram Stories

Add a soundtrack...

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Happy Birthday Instagram Stories!

Today, 2nd of August, is the 2nd Birthday of Instagram Stories.

Check the main milestones since then :)

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