5 tips when adding text to your Stories

As promised, second week, second step of the 5 steps series to create interesting and engaging Instagram stories.


5 tips when adding text to your Stories

A good design is VERY important, either to paint a picture or to create Stories. There are influencers and companies that dedicate to what looks like a totally improvised Stories hours and hours of work. We do not say that everyone should do it since not everyone has time for it, but there are small elements that once you get the hang of it cost very little to do. One of those elements is the use of the colors of the text that we use in our Stories.

  1. Don't use boring colors! Be creative! Try to match what you're showing. Are you showing an exquisite salad? Use green text or the color on the opposite side of the famous color wheel to give it contrast!
  2. Consider the background color of your video or image when giving color to your text. Do you want me to stand out? Do you want it to barely be seen? Whatever it is, the important thing is not to leave it to chance and that there is thought and objective behind the element. The easiest way to practice is to think of the main emotion you want to convey with your Stories, and to use colors and other elements that match that emotion. Just type colors and emotions in Google if you want to know which are those.
  3. When you use the top or bottom of the screen specifically to display your text on it, make it stand out. If you are using text on black borders, it is to be seen, so make sure that it attracts attention with a strong contrast to the background.
  4. Create shadow effects with your text. Yes, it sounds like something for professionals, but it is actually quite simple. You just have to create exactly the same text with two different colors and put one on top of the other in such a way that you feel deep. Of course, if you do it with 100% accuracy, the text below will not be seen at all, so you will have to sacrifice the perfectionist that dwells inside you for this time.
  5. Play with the background color to match the text. The text can be simple: white or black. What we do is create a very striking background color that is in conjunction with the text. This works especially well when text is the main medium we use to tell something.


So far, the tips for this week. Stay tuned for step 3!

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