Is Influencer Marketing included in your Marketing Plan?
Are you thinking in hiring Instagram Influencers? Hereby 5 things you need to have in mind before paying:
1. Analyze their audience:
First of all, check their followers, analyze if are more male/female, who of them Like/Comment their posts and if their engagers match with your brand
Analyze other brands collaborating with the Instagram Influencer.
Ask them to share with you their data of average engagement, active followers... If not, don't pay them. If they don't share this information with you that's a clear red flag.
2. Offer no win no fee deals
One common practice is to create a Discount Code together with the Influencer. From each sale coming from the redeemed coupon, you will share a % of the profits with the Influencer. So if you don't win, they don't win.
3. Contest collaboration (giveaway)
One of the best practices or at least gives high engagement results is to create a Giveaway. The influencer will post a...
As we recently shared in this Blog, Instagram reached over a billion of users in June 2018. (source->statista.com)
In addition, is also said that almost 100 million of photos are daily shared on Instagram.
For all these and other well known reasons, marketers should have Instagram in their plans. If you are creating a startup or just creating for the first time the Instagram profile for a business, you need to have in mind at least these 5 tips:
1.Create a great, killer, awesome Instagram profile
This is even more important for small companies and Startups. Include the elements that describes better what you are offering. Think about this area as your Elevator Speech.
When posting pictures/videos, think about how they will look like on your board. Try to have as much cohesion as possible when posting.
2. Use Instagram Stories
Nowadays Facebook is highlighting that Instagram Stories is the placement where users spend more time. When thinking on Instagram Stories... think...