Is Influencer Marketing included in your Marketing Plan?
Are you thinking in hiring Instagram Influencers? Hereby 5 things you need to have in mind before paying:
1. Analyze their audience:
First of all, check their followers, analyze if are more male/female, who of them Like/Comment their posts and if their engagers match with your brand
Analyze other brands collaborating with the Instagram Influencer.
Ask them to share with you their data of average engagement, active followers... If not, don't pay them. If they don't share this information with you that's a clear red flag.
2. Offer no win no fee deals
One common practice is to create a Discount Code together with the Influencer. From each sale coming from the redeemed coupon, you will share a % of the profits with the Influencer. So if you don't win, they don't win.
3. Contest collaboration (giveaway)
One of the best practices or at least gives high engagement results is to create a Giveaway. The influencer will post a giveaway mentioning your brand and if their followers complete few actions (such as following your brand and mentioning on comments a friend) they will enter in a giveaway of your products. This kind and of action will make increase your followers and even drive some sales.
4. Special campaigns: Sales, Black Friday...
Use Influencers to promote your brand during those days where people is more "purchase oriented".
5. Own Campaigns:
Use the same strategy mentioned before but also for your own sale campaigns. Let's imagine is your "company's anniversary" and your making a flash sale with a special discount. Empower your campaigns by hiring an Instagram Influencer.