As many of your have already realized: The CPMs are drastically going up and up. So will Facebook Ads still be a profitable channel in the next months and years?
Well, first of all one has do understand what is going on:
On the one hand there are always more and more big companies like Unilver, Henkel or Johnson&Johnson who put their huge marketing budgets into Social Media. On the other hand the average Facebook user spends less and less time on Facebook.
This is of course a terrible combination because the CPMs is determined by supply and demand, and there is consequently less supply for impressions (people spend less time on FB) but much more demand for it (big companies put their budget into it).
If this sound familiar to you and you want to know the solution to this dilema, then check out my 3min video in this blog!
The feature I'm going to talk about in this post is not new (was released a couple of months back). However, on daily conversations with E-Commerce Owners and marketers, I noticed the vast majority of them still don't know about this easy and free trick.
Since all the Cambridge Analytica scandal was uncovered, which had its decisive or critical point on March 2018, Facebook is working on being more transparent. That's one of the main reasons why the Info and Ads section was added on Facebook Fan pages. The era of "dark posts" is close.
Going straight to the point, if you want to spy on your competitor's facebook ads, go to their fan page and on the right side column, look at the Info and Ads tab. (normally the last one)
By clicking here you will see the latest Ads of your competitor. The only thing you will not see (yet) is the social interactions on their Ads (likes, shares, comments...)