Facebook announced that to improve their ad metrics, they are replacing several metrics with new ones that can provide more actionable information. In this post I explain in details what they will be so that you can take it into account.
They will make several updates on the video metrics and main ads. They will remove the metrics related to the 10-second video views and rename other video metrics. They will also consolidate lead metrics.
Facebook will be removing the Leads (Form) metric, which currently exists outside of the Leads metric, in favor of an On-Facebook Leads channel breakdown within the Leads metric. The Leads metric will be omni-channel and include both on and off-Facebook leads.
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