Facebook has implemented a new function that allows us to create Instagram ads with product tags displayed.
While we have been able to tag products in our Instagram organic posts for four years now, what we can do from now on is tag products directly in the ads we create through the Ad Manager and display on Instagram as a placement. This feature will be available for the image, video, and carousel format.
The shortcut used so far by companies to take advantage of product tagging was to create an organic post on Instagram, tag the products, and do post promotion directly from the app.
Being able to do all this in one place as the Ad Manager will give us the convenience and flexibility to create more advanced advertising campaigns that seek to convert into sales, something that cannot be achieved by promoting publications.
Why might you be interested in tagging products in your Instagram ads? We'll stick with these two main reasons:
People are consuming information faster and faster. If we are not able to adapt to that fast pace to which they are getting used to and demanding, we will have problems.
A study from Akamai 3 years ago found that 100 milliseconds of extra web load time was enough to drive down sales or subscriptions by 7% and that if the page took longer than 3 seconds to load, half of the users entering with their mobile phone would go elsewhere. 3 seconds!
It seems little, but when we are "in the Flow" surfing the internet, it feels different. This is an interruption of our Flow, and the price to pay for such sacrilege is ignoring the culprit.
Allowing users to surf as fast as they want to without diminishing their experience is very, very important and we are not just talking about the loading time of web pages - it is something that affects the entire browsing experience, from start to finish.
What does this mean? That the content itself is also part of the experience, whether it's...
Some time back, we wrote Five Instagram Marketing Tips for New Business. There we talked about:
We are now giving 5 more tips :)
1. Play with different types of content
Content is King. Try to create stories with your organic posts. Analyze more engaging content and insist on that. For analyzing you could use own Instagram Stats or external platforms. Combine video, pictures, carousels...
2. Organic vs. Ads
It is very important to keep Ad content away form organic. Even more, if you're on a Sales campaign, post it on organic but delete it when the promotion has ended.
Keep your brand as far as possible from discounts. Discounts are for special occasions or campaigns + potential costumers in a very low stage of the funnel (retargeting campaigns). If not users will get used to buy always with discount and that could carry several problems.
3. Influencer Marketing