How to use Facebook Groups for business 🤝🏻

community facebook group May 18, 2020

Facebook groups are a very powerful tool for creating communities of people who like our product/service, whether they are customers or prospects. 

Just in case - do not confuse Facebook Page with Facebook Group.

A Facebook page is the social face of our entity towards the rest of the people, a broadcasting channel of news and updates. Yes, there may be post-interaction between the page followers, but it's more of a side effect or secondary goal. 

A Facebook group has as its main objective the communication and interaction of the community, such as debates and exchange of opinions. In this case, the side effect is heated discussions, but that’s a different story for another time. 

As it is a direct communication channel with our audience, there are a number of things you can do to generate more value for the community and, therefore, your business.

How to take advantage of the Facebook Group for your business?

Summarized with a word? Interaction.

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