Just in case - do not confuse Facebook Page with Facebook Group.
A Facebook page is the social face of our entity towards the rest of the people, a broadcasting channel of news and updates. Yes, there may be post-interaction between the page followers, but it's more of a side effect or secondary goal.
A Facebook group has as its main objective the communication and interaction of the community, such as debates and exchange of opinions. In this case, the side effect is heated discussions, but that’s a different story for another time.
As it is a direct communication channel with our audience, there are a number of things you can do to generate more value for the community and, therefore, your business.
How to take advantage of the Facebook Group for your business?
Summarized with a word? Interaction.
Speak to your...