How to use Facebook Groups for business 馃馃徎

community facebook group May 18, 2020

Facebook groups are a very powerful tool for creating communities of people who like our product/service, whether they are customers or prospects. 

Just in case - do not confuse Facebook Page with Facebook Group.

A Facebook page is the social face of our entity towards the rest of the people, a broadcasting channel of news and updates. Yes, there may be post-interaction between the page followers, but it's more of a side effect or secondary goal. 

A Facebook group has as its main objective the communication and interaction of the community, such as debates and exchange of opinions. In this case, the side effect is heated discussions, but that’s a different story for another time. 

As it is a direct communication channel with our audience, there are a number of things you can do to generate more value for the community and, therefore, your business.

How to take advantage of the Facebook Group for your business?

Summarized with a word? Interaction.

Speak to your community by responding in posts and sharing your opinion may be relevant. People will see that you care, which can increase their loyalty to your brand.

Listen to your community. Get to know your best customers and learn how you can add even more value to them. Listen to their complaints and compliments. Find out what they like the most and the least. 

Ask your community, find out what really matters to them, and what worries them. It will allow you to get critical and constructive feedback for free, which can help you improve your product or service to attract even more customers and improve retention of those already on board. It will help you get to know your audience better.

Ask them about how they think your products or services could be improved. When they respond, watch how the rest react to see if it is an exception or a common desire.

If there are impossible or very difficult wishes to satisfy, explain why. If something they are interested in can lead to a higher price of the product/service, ask them if they would be willing to pay X amount for that extra with a survey. Speaking of surveys ... 

Use surveys as a conversation tool with the community. It's rare to be able to speak to everyone individually in the community. In order not to lose yourself in that ocean, identify the most important issue and the one that may have the greatest positive impact on your business. Once this is done, channel the voice of the community allowing it to choose between several options - A vs B.

Interacting with a community is not an easy thing - it requires emotional intelligence, tact, sensitivity, a right hand, and, above all, common sense - but when it is done well, it is worth it.



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