This article is, at the moment, for any company that sells physical products as we are talking about setting up an online store on Facebook and Instagram. Companies with digital products and services cannot yet benefit from these tools, but will in the near future.
In May of last year, we talked for the first time about the possibility of selling directly from Facebook and Instagram, and although the function of making payments from these platforms is not yet available (only in the USA), we can redirect interested users to a chat or directly to the product page on our website.
The setup is very quick and simple. So much so, that Facebook has created a 9-minute "course" where they teach you how to create the shop, customize it, and upload products. Click here to access the content. Considering the time investment required for this process and that we have nothing to lose, but quite the opposite, we recommend doing it.
Who will be able to get the most out of their shops...