Do you offer services such as consulting, coaching, or digital products such as online programs, e-books, and the like? Whatever you sell, do you include or plan to include a Webinar as one of the steps in your funnel? If so, then this content is for you.
We have been talking for a long time about the Full Funnel Strategy and its importance to have our advertising campaigns optimized to the maximum. What is the essence of this strategy? To show the most relevant ads possible to people according to where they are inside our sales funnel.
Why is this so important? Because it simulates, as much as possible, a coherent human interaction, which can lead to a natural attraction process, instead of generating rejection for trying to force a sale too soon.
In other words, what good is it if somebody tries to sell us a 1000 euro product with a 500 euro discount if we don't even know if it's something we need?
The more expensive our product or service, the longer our funnel should be, and the...
Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience:
This should always be the first step in order get positive ROAS on your Facebook Campaigns.