Según la prestigiosa Social Media Examiner, las plataformas más populares entre los profesionales de Marketing para hacer negocios B2B según el porcentaje de profesionales que usa cada plataforma son:
No es de extrañar que cuando se habla de B2B, Instagram no sea lo primero, segundo ni tercero que venga en mente. A pesar de tener más de un billón de usuarios activos al mes, está mucho más asociado con B2C y se queda muy por detrás del top 3 para B2B. Eso no quiere decir que tengamos que ignorar su uso para B2B por completo. En el Newsletter de la semana que viene hablaremos de como potenciar su uso de cara a empresas.
A lo que íbamos - en AdsAccelerator sospechamos que para muchos de vosotros va a ser una sorpresa que para B2B Facebook esté por delante de LinkedIn. Lo decimos porque hablamos con muchas empresas B2B y una de las respuestas más populares...
According to the prestigious Social Media Examiner, the most popular platforms among Marketing professionals to do B2B business organized by use percentage are:
Facebook – 91%
LinkedIn - 80%
Twitter - 67%
It's no wonder that when it comes to B2B, Instagram isn't the first, second, or third thing that comes to mind. Despite having more than a billion active users a month, it is much more associated with B2C and lags far behind the top 3 for B2B. That doesn't mean we have to ignore its use for B2B entirely. In next week's Newsletter, we will talk about how to enhance its use for B2B.
Back to business - at AdsAccelerator we suspect that for many of you may be surprised by the fact that for B2B, Facebook is ahead of LinkedIn. We say this because we talk to many B2B companies and one of the most popular responses is “we are a B2B company, so we only use LinkedIn”. This experience has made us realize the great knowledge gap in the market, so we would like to take...
That Facebook has been thinking about using WhatsApp to set up new windows for ads for a while now, is not a secret. For those who have not yet heard the news, Facebook bought WhatsApp in 2014 for 22 billion dollars. Although considerable time has passed, the Facebook logo has begun to appear when WhatsApp started recently and if some of you wondered why now you know. Those who already knew about this transaction were probably asking the same question that we ask ourselves in AdsAccelerator: seeing the number of placements that have been mounted on Instagram, Messenger App and Facebook itself, as WhatsApp has not yet been addressed?
Apparently, there was very little left for it, so little that there was a team that was already creating prototypes. What happened? Facebook has decided to back down and not only has disassembled the team that was working on the implementation of ads on WhatsApp - they have eliminated the work that this team had done so far.
As a curious detail -...
In some accounts Facebook Stories for Ad Placement is already available.
Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.
What do I need to have in mind?
Here is the official guide