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Facebook: Temporizador para publicaciones programadas

Facebook trata de facilitar el trabajo a las personas que administren páginas. Uno de los muchos beneficios que ofrecen son los indicadores que permiten ver como de bien y con qué frecuencia su audiencia recibe sus publicaciones de una manera que le permite ampliar su alcance.

No importa si está trabajando en su página por diversión, administrando un negocio o promocionándose como artista; si desea aprovechar al máximo su página, necesitará toda la ayuda que pueda obtener.

 

Según Matt Navarra, Facebook está probando una nueva característica que permitirá a muchos administradores de páginas obtener mayor control sobre ellas. Se recomienda que use esta función cada vez que desee publicar algo. 

A muchos administradores de redes sociales y administradores de páginas les gusta programar sus publicaciones. Es muy práctico ya que cuando creas una...

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Facebook: Timing for Scheduled Posts

Facebook tries to make it easier for people to manage the pages they administrate. One of the many benefits that Facebook includes are indicators that allow you to see how well and how often your audience is receiving your posts in a way that allows you to expand your reach.

No matter if you're working on your page for fun, running a business, or promoting yourself as an artist - if you want to get the most out of your page, you're going to need all the help you can get from.

According to Matt Navarra, Facebook is testing a new feature that will allow many page administrators to achieve much more control. It is recommended that you use this feature every time you want to post a photo or video.

Many social network managers and page administrators like to schedule their posts. It’s very practical because when you create a post, maybe you do not want to post it immediately, but schedule it for later so that you can make the most out of it or just write posts in batch in one go...

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Facebook presenta ‘’Threads’’

facebook instagram threads Oct 24, 2019

Se trata de una aplicación de mensajería independiente para Instagram que ayuda a los usuarios a mantenerse conectados con sus seres más queridos: amigos cercanos y familiares.

Los desarrolladores detectaron la necesidad de que los usuarios se mantuvieran más conectados durante el día con su círculo de amigos y familiares para que pudieran comunicarse con ellos con más facilidad y compartir momentos y sentimientos más íntimos a través de fotos y videos. Por eso decidieron desarrollar Threads, una nueva forma de comunicarse con amigos y familiares en un espacio dedicado y más privado.

"Threads es una aplicación independiente diseñada teniendo en cuenta privacidad, velocidad y tu conexión". Los usuarios pueden compartir diferentes tipos de contenido: fotos, videos, mensajes, historias y mucho más con su lista de amigos cercanos y familiares en Instagram. También pueden...

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Aprovecha las nuevas funciones de las Stories de Facebook

Casi llega la navidad y con ella, una interesante cantidad de oportunidades comerciales a las que te recomendamos sacarle el mayor provecho que puedas. Por esta razón, es hora de que de actives tus campañas de vacaciones para que puedas lograrlo.

Para nadie es un secreto que la temporada de diciembre es una época muy comercial, algo que se debe a la gran demanda que existe durante este último periodo del año con una gran cantidad de consumidores.

Por esta razón, Facebook ha tomado la iniciativa de lanzar al mercado dos características novedosas en sus ’stories’ con la intención de ayudar a las empresas a poder incrementar sus ventas durante esta temporada vacacional ¿Quieres saber cuáles son?

¿Cuáles son las novedades que Facebook trae para el beneficio de tu empresa?

Facebook no se queda atrás, siempre tratan de renovar y esta vez, lo quieren hacer en el mercado comercial durante...

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Take advantage of the new features of Facebook Stories

Christmas is almost here and with it, an interesting amount of business opportunities to which we recommend you get the most out of it. For this reason, it is time for you to activate your holiday campaigns so you can achieve that.

It is no secret to anyone that the December season is a very commercial time due to the great demand that exists during this last period of the year with many, many consumers.

For this reason, Facebook has taken the initiative of launching two novel features in its ’stories’ with the intention of helping companies to increase their sales during this holiday season. Want to know what they are?

What are the novelties that Facebook brings for the benefit of your company?

Facebook is always on the vanguard. They always try to renew and this time, they want to do it in the commercial market during the next holidays. To this end they have designed a new set of customizable templates, aimed especially for use in the ‘stories’ of their...

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How to boost your post from your Facebook Page

facebook Sep 05, 2019

Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it.

  • Select Boost Post. You can find it in the bottom-right corner of your post. Note: If you are unable to select Boost Post, boosting may be unavailable for this post.
  • Fill in the details for your ad:
    • Audience: Choose a recommended audience or create a new audience based on specific traits.
    • Total Budget: You can select a recommended budget or provide a custom budget. 
    • Duration: Choose one of the suggested time frames or provide a specific end date.
    • Payment Method: Select your payment method. 

Edit Boosted Posts

After boosting a post from your Facebook Page, you may want to make changes to your ad. You can edit certain components of your boosted post that help you reach your intended audience, like your budget, duration, and audience.

IMPORTANT: You can't edit text, image(s) and video once your boost has...

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3 Best Practices for Page Posts 🔥

facebook Sep 05, 2019
  1. Use high-quality creatives: Each post you have should include some type of creative, like images, GIFs or videos. Make sure these creative assets are high quality. Also take in count that in general, simple posts with clean creative are best at capturing an audience's attention.
  2. Make posts actionable: Share articles or blogs from your website, provide links to your newsletter sign-up form, ask your fans to answer a question or provide their opinions in the comment section of your post. While not every post you create needs to drive action, actionable posts may help you increase engagement.
  3. Pin significant posts: If you have major news or an announcement, pin it to the top of your Page. Anyone that visits will see it first. Here an example:

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Discover the new security settings for Facebook groups

facebook Aug 22, 2019

Facebook is simplifying group privacy settings and adding admin tools for safety. Surely by now you are wondering what are the main changes. Well, Facebook is renaming its confusing public, closed, and secret group settings to the slightly more straightforward public and private settings, with the option to make private groups visible or hidden to non-members.

Closed groups, which only let current members view group content and see who else is in the group, will now be labeled as private but visible groups. Secret groups, which are hidden from search, but still require an invitation to join, will be changed to a private and hidden group.

This change is accompanied by a continuous effort to improve the security that is already at least two years in progress.

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How To Use Ad Relevance Diagnostics

ad relevance facebook Aug 14, 2019

Back in March, Facebook announced that it was replacing its single ad relevance score with three new metrics: Quality ranking, Engagement rate ranking and Conversion rate ranking. With these metrics, Facebook was looking to provide more granular ad performance data and help advertisers get a better response.

I explain more in detail each one::

  • Quality ranking: How your ad's perceived quality compares with ads competing for the same audience.
  • Engagement rate ranking: How your ad's expected engagement rate compares with ads competing for the same audience.
  • Conversion rate ranking: How your ad's expected conversion rate compares with ads that have the same optimization goal, and compete for the same audience.

According to Facebook: "High relevance is correlated with high performance, but it's not always the reason for high performance". Therefore, you should use relevance diagnostics to diagnose ads with poor performance, and not to optimize those that already meet your...

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New Slideshow Option to Facebook Stories

facebook stories Aug 11, 2019

Facebook has introduced a new option for Stories that will allow users to add a presentation of still images Slideshow to their Story.

Discovered by social media expert Matt Navarra, the new option provides a simplified way to add a sequence of images, which will be reproduced through the frames of its history.

I know what everyone is thinking, "I know how to do that now", but selecting each image one by one, but with this new option it will be much easier and save us time.

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