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How To Use Ad Relevance Diagnostics

ad relevance facebook Aug 14, 2019

Back in March, Facebook announced that it was replacing its single ad relevance score with three new metrics: Quality ranking, Engagement rate ranking and Conversion rate ranking. With these metrics, Facebook was looking to provide more granular ad performance data and help advertisers get a better response.

I explain more in detail each one::

  • Quality ranking: How your ad's perceived quality compares with ads competing for the same audience.
  • Engagement rate ranking: How your ad's expected engagement rate compares with ads competing for the same audience.
  • Conversion rate ranking: How your ad's expected conversion rate compares with ads that have the same optimization goal, and compete for the same audience.

According to Facebook: "High relevance is correlated with high performance, but it's not always the reason for high performance". Therefore, you should use relevance diagnostics to diagnose ads with poor performance, and not to optimize those that already meet your...

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New Slideshow Option to Facebook Stories

facebook stories Aug 11, 2019

Facebook has introduced a new option for Stories that will allow users to add a presentation of still images Slideshow to their Story.

Discovered by social media expert Matt Navarra, the new option provides a simplified way to add a sequence of images, which will be reproduced through the frames of its history.

I know what everyone is thinking, "I know how to do that now", but selecting each image one by one, but with this new option it will be much easier and save us time.

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How to use Search placement

facebook Aug 08, 2019

Good news! More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Search Ad Placement was originally rolled out at the end of 2018 to retail and auto industries only in the US, but at the end of July 2019, Facebook rolled out the placement to some e-commerce advertisers.

Unlike Google Ads, you cannot target specific keywords or complete phrases with Facebook Search Ads. Instead of this, you can select the "Search" placement and leave it to the algorithms. So, your Ad will show up for search terms related to your business’s offerings.

How to use Search placement

  • Select the "Facebook Feed Placement" and then select the option of "Search". You need to know that "Search" is an additional placement option when creating newsfeed campaigns.

The Search placement will actually be visible in Facebook Search results, as well as Marketplace search results.

Have you tried it yet? Do you have the...

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3 Tips to optimize your videos for mobile

facebook Aug 01, 2019

According to a study published recently by Facebook we can say that people’s eyes fixated longer on video ad assets compared to static assets. What does this mean for us? That videos are currently a very important resource for capturing attention and drive brand awareness as well as conversions.

So in this post I will give you 3 tips to optimize your videos for mobile. Here we go:

1. Adapt your video for the mobile screen (vertical)
It is important that you create video ads in 9:16 format so you can take advantage of the vertical screen space. You can make use of the "Automatic cropping tool" in Ads Manager.

2. Trim your video to match consumption behavior on mobile

If you have videos that exceed 60 seconds, such as a video about product demo or how-to video, I recommend that you make a short version with the most important with a duration of 10 - 15 seconds. Also, when you shorten your video be sure your brand or business message is prominent at the beginning and / or end of...

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How to choose the right video format + VIDEO

facebook Jul 29, 2019

You can create video ads that run on Facebook, Instagram, Messenger and Audience Network. In this article, you'll learn how to choose the right video format:

 If you are wondering what is the correct format for your Video Ads, the correct answer is DEPENDS on the placement. Take a look:

 Watch the video for a more detailed explanation:

Also, here you have a list of supported video formats:

  • MP4 (recommended)
  • MOV (recommended)
  • GIF (recommended)
  • 3G2
  • 3GP
  • 3GPP
  • ASF
  • AVI
  • DAT
  • DIVX
  • DV
  • F4V
  • FLV
  • M2TS
  • M4V
  • MKV
  • MOD
  • MPE
  • MPEG
  • MPEG4
  • MPG)
  • MTS
  • NSV
  • OGM
  • OGV
  • QT
  • TOD
  • TS
  • VOB
  • WMV
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Discover: "Why am I seeing this ad?"

facebook Jul 25, 2019

About 4 years ago Facebook introduced its tool "Why am I seeing this ad??", but recently they made updates that you should know.

The most important thing is that now they show more detail of why an ad appears on Facebook. In the past, “Why am I seeing this ad?” Highlighted only one or two of the most relevant reasons, such as demographic information or that you have visited a website. While now show more detailed information, including interests or categories that matched a specific ad. It will also be clearer where that information came from (for example, the website you visited or the page you liked), and will highlight the controls that the user can use to easily adjust their experience.


They are also updating the Ad Preferences to show:

  1. Advertisers who uploaded a list with their information and published it. This section includes advertisers that uploaded a list with your information and used that list to run at least one ad in the past seven days.
  2. Companies that...
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Facebook Mobile Newsfeed: new format!

facebook Jul 23, 2019

Important change in Facebook Mobile Newsfeed!!!  

Aspect Ratios for Photos and Video

Instead of 2:3 from 19.08.2019 we will only be able to use maximum 4:5 aspect ratio on mobile News Feed.

Fewer Lines of Text

Less text will be shown in mobile news feed posts, dropping from 7 lines down to 3 lines of primary text. If the post contains more than 3 lines of text, the user will have to click on the option "See more ..."

So guys: Make us of this window of opportunity that we still have for around 1 month and display HUGE VERTICAL Ad Creatives with 7 lines of text on Mobile Newsfeed! 

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How to use FB Ads for Upsell & Cross-sell + Set up

facebook Jul 18, 2019

Let's talk about the last layer in our funnel: after a person has finally made a purchase we want to increase the loyalty and offer options such as: Upsell & Cross-Sell. This is how we do it. 

Upsell: is used to encourage a customer to move from considering one item within a product category to another that would have higher profitability. For example: I am in an Apple Store and I want to buy an iPhone 6 and they offer me the iPhone 10 and they convinced me to make the purchase.

Cross-sell: When someone purchases an item from one product set of items, you can cross-sell related items from another product set. For example: I am in an Apple Store and they convinced me to purchase a related product to my iPhone, like AirPods.  

Upsell or Cross-sell campaigns with FB Dynamic Ads

When you Upsell or Cross-sell products with Dynamic Ads, Facebook automatically selects relevant items from the product set you choose to show in ads. For example, if...

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Facebook is trying to entice Creators with new options to make money

facebook Jul 11, 2019

Facebook has announced that it is introducing more ways for the Creators to earn money on its site, starting by giving them the ability to choose better placement for ads in their videos. Facebook says that creators will now have the choice to include non-interruptive advertising formats, such as pre-roll or image-based ads. 

Facebook Stars

Facebook is testing Stars a new feature that was originally designed for the gaming community to let creators make money directly from their hardcore fans. Viewers can purchase packs of 100 Stars for $1.40, and streamers will get 1 cent per Star sent. 

Facebook is also analyzing how much the creators of their followers earn through their direct payments. The company’s “Fan subscriptions” program lets viewers pay creators each month for exclusive content and other rewards. This is an option very similar to the start-up Patreon, which lets an individual collect payments from fans.

Brand Collab...

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Create compelling video content with Ads Manager editing tools

facebook facebook ads video Jul 04, 2019

Facebook recently announced new ways to easily edit existing video with three new video editing tools: automatic cropping, video trimming and image and text overlays.

These tools are already available in Ads Manager and can help you to reduce the resources to create new video content for your campaigns. 

How to manually crop a video in Ads Manager: 

  • Upload your new Video or select a video from your library.
  • Click Customize Video to open the Edit Video window and then select the Crop tab on the left of the window.
  • Choose a desired aspect ratio. For example: 1:1, 16:9, 9:16, 4:5, or 2:3.
  • Move the cropper to show the parts in your video you want to highlight. This step is optional. You can click Preview to hide the cropping grid.
  • Click Apply Changes. That´s it! Your video is now cropped!

How to Trim the Duration of a Video Ad:

  • Upload your new Video or select a video from your library.
  • Click Customize Video to open the Edit Video window.
  • From the timeline...
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