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Aprovecha las nuevas funciones de las Stories de Facebook

Casi llega la navidad y con ella, una interesante cantidad de oportunidades comerciales a las que te recomendamos sacarle el mayor provecho que puedas. Por esta razón, es hora de que de actives tus campañas de vacaciones para que puedas lograrlo.

Para nadie es un secreto que la temporada de diciembre es una época muy comercial, algo que se debe a la gran demanda que existe durante este último periodo del año con una gran cantidad de consumidores.

Por esta razón, Facebook ha tomado la iniciativa de lanzar al mercado dos características novedosas en sus ’stories’ con la intención de ayudar a las empresas a poder incrementar sus ventas durante esta temporada vacacional ¿Quieres saber cuáles son?

¿Cuáles son las novedades que Facebook trae para el beneficio de tu empresa?

Facebook no se queda atrás, siempre tratan de renovar y esta vez, lo quieren hacer en el mercado comercial durante...

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Take advantage of the new features of Facebook Stories

Christmas is almost here and with it, an interesting amount of business opportunities to which we recommend you get the most out of it. For this reason, it is time for you to activate your holiday campaigns so you can achieve that.

It is no secret to anyone that the December season is a very commercial time due to the great demand that exists during this last period of the year with many, many consumers.

For this reason, Facebook has taken the initiative of launching two novel features in its ’stories’ with the intention of helping companies to increase their sales during this holiday season. Want to know what they are?

What are the novelties that Facebook brings for the benefit of your company?

Facebook is always on the vanguard. They always try to renew and this time, they want to do it in the commercial market during the next holidays. To this end they have designed a new set of customizable templates, aimed especially for use in the ‘stories’ of their...

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How to boost your post from your Facebook Page

facebook Sep 05, 2019

Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it.

  • Select Boost Post. You can find it in the bottom-right corner of your post. Note: If you are unable to select Boost Post, boosting may be unavailable for this post.
  • Fill in the details for your ad:
    • Audience: Choose a recommended audience or create a new audience based on specific traits.
    • Total Budget: You can select a recommended budget or provide a custom budget. 
    • Duration: Choose one of the suggested time frames or provide a specific end date.
    • Payment Method: Select your payment method. 

Edit Boosted Posts

After boosting a post from your Facebook Page, you may want to make changes to your ad. You can edit certain components of your boosted post that help you reach your intended audience, like your budget, duration, and audience.

IMPORTANT: You can't edit text, image(s) and video once your boost has...

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3 Best Practices for Page Posts 🔥

facebook Sep 05, 2019
  1. Use high-quality creatives: Each post you have should include some type of creative, like images, GIFs or videos. Make sure these creative assets are high quality. Also take in count that in general, simple posts with clean creative are best at capturing an audience's attention.
  2. Make posts actionable: Share articles or blogs from your website, provide links to your newsletter sign-up form, ask your fans to answer a question or provide their opinions in the comment section of your post. While not every post you create needs to drive action, actionable posts may help you increase engagement.
  3. Pin significant posts: If you have major news or an announcement, pin it to the top of your Page. Anyone that visits will see it first. Here an example:

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Discover the new security settings for Facebook groups

facebook Aug 22, 2019

Facebook is simplifying group privacy settings and adding admin tools for safety. Surely by now you are wondering what are the main changes. Well, Facebook is renaming its confusing public, closed, and secret group settings to the slightly more straightforward public and private settings, with the option to make private groups visible or hidden to non-members.

Closed groups, which only let current members view group content and see who else is in the group, will now be labeled as private but visible groups. Secret groups, which are hidden from search, but still require an invitation to join, will be changed to a private and hidden group.

This change is accompanied by a continuous effort to improve the security that is already at least two years in progress.

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How To Use Ad Relevance Diagnostics

ad relevance facebook Aug 14, 2019

Back in March, Facebook announced that it was replacing its single ad relevance score with three new metrics: Quality ranking, Engagement rate ranking and Conversion rate ranking. With these metrics, Facebook was looking to provide more granular ad performance data and help advertisers get a better response.

I explain more in detail each one::

  • Quality ranking: How your ad's perceived quality compares with ads competing for the same audience.
  • Engagement rate ranking: How your ad's expected engagement rate compares with ads competing for the same audience.
  • Conversion rate ranking: How your ad's expected conversion rate compares with ads that have the same optimization goal, and compete for the same audience.

According to Facebook: "High relevance is correlated with high performance, but it's not always the reason for high performance". Therefore, you should use relevance diagnostics to diagnose ads with poor performance, and not to optimize those that already meet your...

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New Slideshow Option to Facebook Stories

facebook stories Aug 11, 2019

Facebook has introduced a new option for Stories that will allow users to add a presentation of still images Slideshow to their Story.

Discovered by social media expert Matt Navarra, the new option provides a simplified way to add a sequence of images, which will be reproduced through the frames of its history.

I know what everyone is thinking, "I know how to do that now", but selecting each image one by one, but with this new option it will be much easier and save us time.

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How to use Search placement

facebook Aug 08, 2019

Good news! More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Search Ad Placement was originally rolled out at the end of 2018 to retail and auto industries only in the US, but at the end of July 2019, Facebook rolled out the placement to some e-commerce advertisers.

Unlike Google Ads, you cannot target specific keywords or complete phrases with Facebook Search Ads. Instead of this, you can select the "Search" placement and leave it to the algorithms. So, your Ad will show up for search terms related to your business’s offerings.

How to use Search placement

  • Select the "Facebook Feed Placement" and then select the option of "Search". You need to know that "Search" is an additional placement option when creating newsfeed campaigns.

The Search placement will actually be visible in Facebook Search results, as well as Marketplace search results.

Have you tried it yet? Do you have the...

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3 Tips to optimize your videos for mobile

facebook Aug 01, 2019

According to a study published recently by Facebook we can say that people’s eyes fixated longer on video ad assets compared to static assets. What does this mean for us? That videos are currently a very important resource for capturing attention and drive brand awareness as well as conversions.

So in this post I will give you 3 tips to optimize your videos for mobile. Here we go:

1. Adapt your video for the mobile screen (vertical)
It is important that you create video ads in 9:16 format so you can take advantage of the vertical screen space. You can make use of the "Automatic cropping tool" in Ads Manager.

2. Trim your video to match consumption behavior on mobile

If you have videos that exceed 60 seconds, such as a video about product demo or how-to video, I recommend that you make a short version with the most important with a duration of 10 - 15 seconds. Also, when you shorten your video be sure your brand or business message is prominent at the beginning and / or end of...

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How to choose the right video format + VIDEO

facebook Jul 29, 2019

You can create video ads that run on Facebook, Instagram, Messenger and Audience Network. In this article, you'll learn how to choose the right video format:

 If you are wondering what is the correct format for your Video Ads, the correct answer is DEPENDS on the placement. Take a look:

 Watch the video for a more detailed explanation:

Also, here you have a list of supported video formats:

  • MP4 (recommended)
  • MOV (recommended)
  • GIF (recommended)
  • 3G2
  • 3GP
  • 3GPP
  • ASF
  • AVI
  • DAT
  • DIVX
  • DV
  • F4V
  • FLV
  • M2TS
  • M4V
  • MKV
  • MOD
  • MPE
  • MPEG
  • MPEG4
  • MPG)
  • MTS
  • NSV
  • OGM
  • OGV
  • QT
  • TOD
  • TS
  • VOB
  • WMV
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