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Facebook's Libra: a digital currency for the social network

facebook Jun 18, 2019

Facebook announced an ambitious plan to launch a cryptocurrency named Libra, a new digital currency similar to bitcoin (a way of sending money across borders without incurring significant fees) for global use, one that could generate more e-commerce on its services and boost ads on its platforms.

Libra, is being developed by Facebook, but the company intends to share control with a consortium of organizations, including venture capital firms, credit card companies, and other tech giants.

Libra could also open online commerce to huge numbers of people around the world who currently don't have bank accounts or credit cards. Read the press release

The digital currency is scheduled to launch sometime in the next six to 12 months. Here’s a sneak peek at what the experience of using Calibra will be like:

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Facebook is launching Avatars

facebook messenger Jun 04, 2019

Facebook is - finally- launching a new feature: Avatars, a playful way for users to represent themselves in Messenger chats and News Feed comments. This feature lets you customize a virtual lookalike of yourself for use as stickers in chat and comments.

You can personalize your Avatar’s face, hair, and clothes. Here you can see an example:

Avatars is currently only available to users in Australia, but all Facebook users will be able to create them sometime at the end of 2019 or early 2020. We would love to be able to create our avatar now! 

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How to spy on your Competitor’s Facebook Ads

The feature I'm going to talk about in this post is not new (was released a couple of months back). However, on daily conversations with E-Commerce Owners and marketers, I noticed the vast majority of them still don't know about this easy and free trick.

Since all the Cambridge Analytica scandal was uncovered, which had its decisive or critical point on March 2018, Facebook is working on being more transparent. That's one of the main reasons why the Info and Ads section was added on Facebook Fan pages. The era of "dark posts" is close.

Going straight to the point, if you want to spy on your competitor's Facebook Ads, go to their fan page and on the right side column, look at Page Transparency (normally the last one) -> See more.

By clicking "Ads From This Page" you will see the latest Ads of your competitor. 

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Discover the new “Ticketing on Facebook”, powered by Eventbrite

facebook May 22, 2019

Eventbrite and Facebook announced the launch of a new “Ticketing on Facebook” product that brings ticketing functionality to Facebook Events. Facebook users can now sell tickets to events “without ever leaving the app” with this functionality. The idea is that people will be able to buy tickets without being chucked out to a third-party site.

The new feature allows anyone with a Facebook page to “Create Tickets” when setting up an event, easily adding paid or free tickets to their event. Tickets will also be shown on the Facebook Event Page quite prominently, and users can buy tickets directly on Facebook, or register for free events as well.

700 million people use Facebook Events each month and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events”, said Pat Poels,...

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Clear history: the change in privacy that will impact Facebook ads

facebook facebook ads May 20, 2019

As it was announced more than a year ago, Facebook will launch in the months to come a new privacy feature called Clear History. This was a direct response to the repercussions generated after the Cambridge Analytica where the European authorities demanded a more intense focus on users data privacy.

The Clear History feature is designed to deliver more transparency for users, showing them a list of the apps and websites they have visited that employ Facebook business tools like the Facebook Pixel, SDK and API.

Impact on advertising

It is not clear yet when it will be released and how easy it will be for users to implement Clear History; so there are a lot of questions yet. Far from being an obstacle in the digital marketing world, this could be seen as an opportunity to design strategies more creative and innovative.

The feature itself will allow a stricter separation between the internet browsing and Facebook profiles for the users that choose so. In a blog post, the company...

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The 5 biggest announcements for marketers from Facebook’s F8

facebook May 16, 2019

During the Facebook F8 developer conference in San Jose, California, Facebook announced several updates to Instagram, Facebook, Messenger and Whatsapp. So in this article, I’ll run through five of Facebook’s major announcements for marketers:

1. Instagram Stories Create Mode and less prominent likes

Instagram has new camera features. The camera in Instagram Stories is getting an overhaul, making it easier to find and use some features. Create Mode will let you create an image for Stories that isn’t a photo or video. Now, it’ll be easy to just post a solid color background with text or GIFs over it. 

                     

Instagram will test hiding the like count from photos and view count from videos in an effort to get users to pay attention to the content itself and not their associated engagement metrics. The account owner will still be able to access their own metrics and see the total likes or...

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Facebook Audience Network: See where your ads appeared

audience network facebook Jan 31, 2019

Have you ever wondered where your brand is appearing when selecting the Audience Network, Instant Articles or In-Stream Videos?

Wouldn't you like to prevent your Ads from running next to certain types of content?

If you want, you can.

Basically you have follow the next steps:

  1. Access to the edition section of an Ad Set.
  2. Click on Chart (instead of edit / pencil icon ) and then on Placement.
  3. Just below the charts, you will find this new function.

Two things could happen after doing this 3 firsts steps:

  1. You download the excel and is empty
  2. The excel has what I was looking for

In both cases, go then to the "Edit" section of the Ad Set (pencil)

and apply or create a Block List (in case the excel was not empty)

You can also exclude categories as seen above this line.

Going back-> if your downloaded excel was empty, click on Create a block List.

You will access to the are where Block Lists are created + another chance to download the list of places where your ads could have...

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Ads in Facebook Marketplaces

Facebook Marketplace is now available for Ads!

However, as all new features, this new Ad placement is being rolled out gradually and may not be available to you yet. Be patient :)

What is Facebook Marketplace?

In words of Facebook, it is a place to discover and purchase products in local communities and from businesses. So you could browse for second hand or new products.

Based on the context of product searches, previous behavior and all the power of the algorithms, Facebook Marketplace Ads are shown.

These are the 3 advantages of Adverting in Facebook Marketplace:

  1. Reach your customers where they actively shop
  2. Easily scale ads with automatic placements
  3. Get more efficient outcomes

Would you like to know more about ads on Marketplace? Then click here.

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Facebook: Helping People Connect with Local Businesses

facebook Aug 06, 2018

Facebook is always trying to be close to people and be an important tool in Facebook & Instagram user lives.

Over 1.6 billion people around the world are connected to a small business on Facebook. People and businesses alike have told us they want even easier ways to connect.

That's why Facebook recently highlighted where are now focusing. Hereby a summary:

  1. Updating Pages
  2. Making Recommendations from your community more helpful
  3. Continuing to build Events
  4. Expanding our jobs tool to help more people find work
  5. Taking steps to make finding a local spot quicker

And here a video for a better explanation: video

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The prediction of Durex about Instagram Addiction

facebook instagram Aug 06, 2018

Durex & Facebook? Deal? Competitors?

A recent research concluded Social Networks are affecting negatively personal relationships. Moreover, few weeks ago Facebook announced the launch of a Time-Management tool for Instagram & Facebook addicts, we talked about it in this post: https://www.adsaccelerator.com/blog/facebook-instagram-time-manager

Well... Durex also predicted that few years ago and created a campaign: Turn Off to Turn ON.

Nowadays is again word of mouth because of it's very successful prediction. Watch the video: https://www.youtube.com/watch?v=O925jNVmpOQ

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