Good news! More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Search Ad Placement was originally rolled out at the end of 2018 to retail and auto industries only in the US, but at the end of July 2019, Facebook rolled out the placement to some e-commerce advertisers.
Unlike Google Ads, you cannot target specific keywords or complete phrases with Facebook Search Ads. Instead of this, you can select the "Search" placement and leave it to the algorithms. So, your Ad will show up for search terms related to your business’s offerings.
How to use Search placement
The Search placement will actually be visible in Facebook Search results, as well as Marketplace search results.
Have you tried it yet? Do you have the...
According to a study published recently by Facebook we can say that people’s eyes fixated longer on video ad assets compared to static assets. What does this mean for us? That videos are currently a very important resource for capturing attention and drive brand awareness as well as conversions.
So in this post I will give you 3 tips to optimize your videos for mobile. Here we go:
1. Adapt your video for the mobile screen (vertical)
It is important that you create video ads in 9:16 format so you can take advantage of the vertical screen space. You can make use of the "Automatic cropping tool" in Ads Manager.
2. Trim your video to match consumption behavior on mobile
If you have videos that exceed 60 seconds, such as a video about product demo or how-to video, I recommend that you make a short version with the most important with a duration of 10 - 15 seconds. Also, when you shorten your video be sure your brand or business message is prominent at the beginning and / or end of...
You can create video ads that run on Facebook, Instagram, Messenger and Audience Network. In this article, you'll learn how to choose the right video format:
If you are wondering what is the correct format for your Video Ads, the correct answer is DEPENDS on the placement. Take a look:
Watch the video for a more detailed explanation:
Also, here you have a list of supported video formats:
About 4 years ago Facebook introduced its tool "Why am I seeing this ad??", but recently they made updates that you should know.
The most important thing is that now they show more detail of why an ad appears on Facebook. In the past, “Why am I seeing this ad?” Highlighted only one or two of the most relevant reasons, such as demographic information or that you have visited a website. While now show more detailed information, including interests or categories that matched a specific ad. It will also be clearer where that information came from (for example, the website you visited or the page you liked), and will highlight the controls that the user can use to easily adjust their experience.
They are also updating the Ad Preferences to show:
Important change in Facebook Mobile Newsfeed!!!
Aspect Ratios for Photos and Video
Instead of 2:3 from 19.08.2019 we will only be able to use maximum 4:5 aspect ratio on mobile News Feed.
Fewer Lines of Text
Less text will be shown in mobile news feed posts, dropping from 7 lines down to 3 lines of primary text. If the post contains more than 3 lines of text, the user will have to click on the option "See more ..."
So guys: Make us of this window of opportunity that we still have for around 1 month and display HUGE VERTICAL Ad Creatives with 7 lines of text on Mobile Newsfeed!
Let's talk about the last layer in our funnel: after a person has finally made a purchase we want to increase the loyalty and offer options such as: Upsell & Cross-Sell. This is how we do it.
Upsell: is used to encourage a customer to move from considering one item within a product category to another that would have higher profitability. For example: I am in an Apple Store and I want to buy an iPhone 6 and they offer me the iPhone 10 and they convinced me to make the purchase.
Cross-sell: When someone purchases an item from one product set of items, you can cross-sell related items from another product set. For example: I am in an Apple Store and they convinced me to purchase a related product to my iPhone, like AirPods.
Upsell or Cross-sell campaigns with FB Dynamic Ads
When you Upsell or Cross-sell products with Dynamic Ads, Facebook automatically selects relevant items from the product set you choose to show in ads. For example, if...
Facebook has announced that it is introducing more ways for the Creators to earn money on its site, starting by giving them the ability to choose better placement for ads in their videos. Facebook says that creators will now have the choice to include non-interruptive advertising formats, such as pre-roll or image-based ads.
Facebook is testing Stars a new feature that was originally designed for the gaming community to let creators make money directly from their hardcore fans. Viewers can purchase packs of 100 Stars for $1.40, and streamers will get 1 cent per Star sent.
Facebook is also analyzing how much the creators of their followers earn through their direct payments. The company’s “Fan subscriptions” program lets viewers pay creators each month for exclusive content and other rewards. This is an option very similar to the start-up Patreon, which lets an individual collect payments from fans.
Facebook recently announced new ways to easily edit existing video with three new video editing tools: automatic cropping, video trimming and image and text overlays.
These tools are already available in Ads Manager and can help you to reduce the resources to create new video content for your campaigns.
How to manually crop a video in Ads Manager:
How to Trim the Duration of a Video Ad:
Facebook announced an ambitious plan to launch a cryptocurrency named Libra, a new digital currency similar to bitcoin (a way of sending money across borders without incurring significant fees) for global use, one that could generate more e-commerce on its services and boost ads on its platforms.
Libra, is being developed by Facebook, but the company intends to share control with a consortium of organizations, including venture capital firms, credit card companies, and other tech giants.
Libra could also open online commerce to huge numbers of people around the world who currently don't have bank accounts or credit cards. Read the press release
The digital currency is scheduled to launch sometime in the next six to 12 months. Here’s a sneak peek at what the experience of using Calibra will be like:
Facebook is - finally- launching a new feature: Avatars, a playful way for users to represent themselves in Messenger chats and News Feed comments. This feature lets you customize a virtual lookalike of yourself for use as stickers in chat and comments.
You can personalize your Avatar’s face, hair, and clothes. Here you can see an example:
Avatars is currently only available to users in Australia, but all Facebook users will be able to create them sometime at the end of 2019 or early 2020. We would love to be able to create our avatar now!