Facebook is simplifying group privacy settings and adding admin tools for safety. Surely by now you are wondering what are the main changes. Well, Facebook is renaming its confusing public, closed, and secret group settings to the slightly more straightforward public and private settings, with the option to make private groups visible or hidden to non-members.
Closed groups, which only let current members view group content and see who else is in the group, will now be labeled as private but visible groups. Secret groups, which are hidden from search, but still require an invitation to join, will be changed to a private and hidden group.
This change is accompanied by a continuous effort to improve the security that is already at least two years in progress.
Back in March, Facebook announced that it was replacing its single ad relevance score with three new metrics: Quality ranking, Engagement rate ranking and Conversion rate ranking. With these metrics, Facebook was looking to provide more granular ad performance data and help advertisers get a better response.
I explain more in detail each one::
According to Facebook: "High relevance is correlated with high performance, but it's not always the reason for high performance". Therefore, you should use relevance diagnostics to diagnose ads with poor performance, and not to optimize those that already meet your...
Facebook has introduced a new option for Stories that will allow users to add a presentation of still images Slideshow to their Story.
Discovered by social media expert Matt Navarra, the new option provides a simplified way to add a sequence of images, which will be reproduced through the frames of its history.
I know what everyone is thinking, "I know how to do that now", but selecting each image one by one, but with this new option it will be much easier and save us time.
Good news! More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Search Ad Placement was originally rolled out at the end of 2018 to retail and auto industries only in the US, but at the end of July 2019, Facebook rolled out the placement to some e-commerce advertisers.
Unlike Google Ads, you cannot target specific keywords or complete phrases with Facebook Search Ads. Instead of this, you can select the "Search" placement and leave it to the algorithms. So, your Ad will show up for search terms related to your business’s offerings.
How to use Search placement
The Search placement will actually be visible in Facebook Search results, as well as Marketplace search results.
Have you tried it yet? Do you have the...
According to a study published recently by Facebook we can say that people’s eyes fixated longer on video ad assets compared to static assets. What does this mean for us? That videos are currently a very important resource for capturing attention and drive brand awareness as well as conversions.
So in this post I will give you 3 tips to optimize your videos for mobile. Here we go:
1. Adapt your video for the mobile screen (vertical)
It is important that you create video ads in 9:16 format so you can take advantage of the vertical screen space. You can make use of the "Automatic cropping tool" in Ads Manager.
2. Trim your video to match consumption behavior on mobile
If you have videos that exceed 60 seconds, such as a video about product demo or how-to video, I recommend that you make a short version with the most important with a duration of 10 - 15 seconds. Also, when you shorten your video be sure your brand or business message is prominent at the beginning and / or end of...
You can create video ads that run on Facebook, Instagram, Messenger and Audience Network. In this article, you'll learn how to choose the right video format:
If you are wondering what is the correct format for your Video Ads, the correct answer is DEPENDS on the placement. Take a look:
Watch the video for a more detailed explanation:
Also, here you have a list of supported video formats:
About 4 years ago Facebook introduced its tool "Why am I seeing this ad??", but recently they made updates that you should know.
The most important thing is that now they show more detail of why an ad appears on Facebook. In the past, “Why am I seeing this ad?” Highlighted only one or two of the most relevant reasons, such as demographic information or that you have visited a website. While now show more detailed information, including interests or categories that matched a specific ad. It will also be clearer where that information came from (for example, the website you visited or the page you liked), and will highlight the controls that the user can use to easily adjust their experience.
They are also updating the Ad Preferences to show:
Important change in Facebook Mobile Newsfeed!!!
Aspect Ratios for Photos and Video
Instead of 2:3 from 19.08.2019 we will only be able to use maximum 4:5 aspect ratio on mobile News Feed.
Fewer Lines of Text
Less text will be shown in mobile news feed posts, dropping from 7 lines down to 3 lines of primary text. If the post contains more than 3 lines of text, the user will have to click on the option "See more ..."
So guys: Make us of this window of opportunity that we still have for around 1 month and display HUGE VERTICAL Ad Creatives with 7 lines of text on Mobile Newsfeed!
Let's talk about the last layer in our funnel: after a person has finally made a purchase we want to increase the loyalty and offer options such as: Upsell & Cross-Sell. This is how we do it.
Upsell: is used to encourage a customer to move from considering one item within a product category to another that would have higher profitability. For example: I am in an Apple Store and I want to buy an iPhone 6 and they offer me the iPhone 10 and they convinced me to make the purchase.
Cross-sell: When someone purchases an item from one product set of items, you can cross-sell related items from another product set. For example: I am in an Apple Store and they convinced me to purchase a related product to my iPhone, like AirPods.
Upsell or Cross-sell campaigns with FB Dynamic Ads
When you Upsell or Cross-sell products with Dynamic Ads, Facebook automatically selects relevant items from the product set you choose to show in ads. For example, if...