Use high-quality creatives: Each post you have should include some type of creative, like images, GIFs or videos. Make sure these creative assets are high quality. Also take in count that in general, simple posts with clean creative are best at capturing an audience's attention.
Make posts actionable: Share articles or blogs from your website, provide links to your newsletter sign-up form, ask your fans to answer a question or provide their opinions in the comment section of your post. While not every post you create needs to drive action, actionable posts may help you increase engagement.
Pin significant posts: If you have major news or an announcement, pin it to the top of your Page. Anyone that visits will see it first. Here an example:
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