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How to use Search placement

facebook Aug 08, 2019

Good news! More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Search Ad Placement was originally rolled out at the end of 2018 to retail and auto industries only in the US, but at the end of July 2019, Facebook rolled out the placement to some e-commerce advertisers.

Unlike Google Ads, you cannot target specific keywords or complete phrases with Facebook Search Ads. Instead of this, you can select the "Search" placement and leave it to the algorithms. So, your Ad will show up for search terms related to your business’s offerings.

How to use Search placement

  • Select the "Facebook Feed Placement" and then select the option of "Search". You need to know that "Search" is an additional placement option when creating newsfeed campaigns.

The Search placement will actually be visible in Facebook Search results, as well as Marketplace search results.

Have you tried it yet? Do you have the option available to do so? 

 

 

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