Knowing the importance that the mobile phone currently has in our lives and also the good results that we are having in the ads seen from mobile, I wanted to make a list of the main tips that you should keep in mind so that your campaign has excellent results.
3 Ways to Optimize Your Ad Creative for Mobile
1. Turn static images into video Ads and can work with sound on and off
According to a recent Facebook study, where they watched the audience's attention from mobile devices and saw that people's eyes focused more on video ads compared to static ones. This means that video ads are a great opportunity for companies to capture attention and generate brand awareness and conversions. Using the Slideshow option directly from Facebook is a very simple and quick way to create a video.
The visualization of the videos occurs in different parts of the day and in various environments, so we must take into account the option that the videos have sound and that they do not have it and they still make sense. For example, a person in the office is likely to see the ad without sound, while being on the couch in your home will like to hear it.
That's why we recommend using subtitles (in case you need it) to help deliver the right message when people are watching with the sound turned off.
2. Crop your video to fit the mobile screen
People flip through content quickly on mobile, so it’s important for your video ads to match this fast consumption behavior. If you have videos that are longer in duration, like a 60-second product demo or how-to video, you can repurpose these by using the video trimming tool to select the most important 10-15 seconds.
3. Trim your video to match consumption behavior on mobile
People flip through content quickly on mobile, so it’s important for your video ads to match this fast consumption behavior.
For example, if you have longer videos, such as a 60-second product demonstration or an instructional video, you can reuse them using the video clipping tool directly from Facebook to select the most important 10-15 seconds and create a "new" video.
Learn the exact Bid Strategies, Audiences & Ads that Patrick has applied to over 120+ Brands to generate over €10,000,000 with their Facebook & Instagram Ads.