Facebook recently announced new ways to easily edit existing video with three new video editing tools: automatic cropping, video trimming and image and text overlays.
These tools are already available in Ads Manager and can help you to reduce the resources to create new video content for your campaigns.
How to manually crop a video in Ads Manager:
How to Trim the Duration of a Video Ad:
Instagram’s new "Join chat sticker" lets you ask your followers to join a new group chat.
The feature was recently announced on Instagram’s official Twitter account: “Introducing the new chat sticker in Stories. Now, there’s an easy way to start conversations with a group of friends right from your story.”
Here's how it works:
People viewing Stories can request to join group direct message conversations tied to those Stories, and all requests must be approved by the Story creators.
WhatsApp test shares your Status to Facebook and other apps. The test started on June 26, from now on users in WhatsApp’s beta program will start to see a new sharing option beneath their status, which can be used to post a status directly to their Facebook story or send it to another app like Google Photos, Gmail, or Instagram.
WhatsApp Status is the service’s Instagram Stories-style feature that lets you post images, text, and videos on your profile that disappear after 24 hours.
According to The Verge, "WhatsApp won't require users to directly link their Facebook account to the chat app in order to port their Status to their Story".
Today I want to share with you my Top 10 Secrets for great Instagram Stories:
1. Animate Action Cues for Swipe-up (Arrows for example)
2. Design with the right Margins for Username & CTA
3. Always use animations like videos, GIFs or overlays
4. If more than 15sec —> Carousel for more complex stories
5. Mimic Organic Behavior —> stickers, drawing, homemade
6. Always add text layers (70% without sound)
7. Include Branding in beginning & end (99% of not-clickers)
8. Multiple scenes work better to keep user entertained
9. Revers TV-commercial Hero-Stream: Start with highlight
10. Try "behind-the-scenes" like unpacking
What the full video here:
Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. In this carousel format you can swipe left to right between ads and this carousel is named "people also considered."
SemRush, an all-in-one Marketing Toolkit, spotted the test on Friday and shared an image showcasing it on Twitter.
Have you seen this ad format before? What do you think?
Facebook announced an ambitious plan to launch a cryptocurrency named Libra, a new digital currency similar to bitcoin (a way of sending money across borders without incurring significant fees) for global use, one that could generate more e-commerce on its services and boost ads on its platforms.
Libra, is being developed by Facebook, but the company intends to share control with a consortium of organizations, including venture capital firms, credit card companies, and other tech giants.
Libra could also open online commerce to huge numbers of people around the world who currently don't have bank accounts or credit cards. Read the press release
The digital currency is scheduled to launch sometime in the next six to 12 months. Here’s a sneak peek at what the experience of using Calibra will be like:
Did you know that you can use the Facebook Leads Ads form so that users can make their appointment directly? Adding this type of question to your form improves the user experience and also allows you to generate higher quality leads.
Adding a date / time preference question on your potential customers form can increase the quality of your leads. This question allows people to enter a date / time preference for when they want to participate with you.
This information not only increases the flexibility you have to act with these contacts, but also provides a better experience for the client. By knowing the date / time preference of a potential customer, you can follow up on the requested time window or send a potential customer to the correct person on your team.
You can do the set up directly from Ads Manager, creating a lead ad. When you get to the Custom Question (Optional) section, click + Add Custom Question.
Create a question that prompts people to send you...
Instagram revealed a new branded content option. Brands can now promote organic branded content posts from creators as ads within the photo- and video-sharing platform’s feed.
"68% of people say they come to Instagram to interact with creators. With branded content ads, businesses have an opportunity to tell their brand stories through creators' voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they'll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns. When these ads appear in feed and stories, people will see “Paid partnership with” along with the brand name on each post—which is very important for ads transparency" - published Instagram.
Once brands gain access to the new option, they must complete...
Facebook is - finally- launching a new feature: Avatars, a playful way for users to represent themselves in Messenger chats and News Feed comments. This feature lets you customize a virtual lookalike of yourself for use as stickers in chat and comments.
You can personalize your Avatar’s face, hair, and clothes. Here you can see an example:
Avatars is currently only available to users in Australia, but all Facebook users will be able to create them sometime at the end of 2019 or early 2020. We would love to be able to create our avatar now!
Facebook is making ThruPlay the default option for all video placements in Facebook, Instagram and Facebook Audience Network (including in-stream, Stories and News Feed).
The ThruPlay video option, launched in September, optimizes ad delivery to target users who are likely to watch the entire video or at least 15 seconds of longer videos. The 10-second delivery optimization option focused on users likely to watch ten seconds or more of a video.
Facebook wrote, “Making ThruPlay the default optimization for video views campaigns will help simplify our video ad buying options and better align our offerings with what advertisers value. Starting in May, we will begin a phased migration from 10-second video views to ThruPlay optimization. And starting July 31, we will pause existing campaigns that use 10-second video views optimization, so be sure to adjust any campaigns you're running using 10-second video views optimization to now use ThruPlay optimization”.
So take note and...