How to schedule posts on Instagram with Facebook Creator Studio

creator studio instagram Aug 06, 2019

It’s happening: now Page Admins can publish and schedule posts on Instagram and IGTV thanks to Facebook's Creator Studio app.

Facebook finally meets the demand of many Community Managers. Until now, it was necessary to go to third-party tools to program content on Instagram, but Facebook has just implemented the possibility of doing it natively, through Facebook Creator Studio.

To be able to program content on Instagram - and also on IGTV - through Facebook Creator Studio you only need to enter it, through Facebook (Note: You can't schedule Instagram Stories posts as yet) and "Connect Your Account".


How to schedule posts on Instagram from Creator Studio

  • For this, it is necessary to link the Instagram account -it must be a company profile- with Facebook Creator Studio. If it is not linked, doing so is as simple as accessing the credentials of the social network of photographs and allowing Facebook to access.
  • This will give all administrators of the Facebook Company Page...
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3 Tips to optimize your videos for mobile

facebook Aug 01, 2019

According to a study published recently by Facebook we can say that people’s eyes fixated longer on video ad assets compared to static assets. What does this mean for us? That videos are currently a very important resource for capturing attention and drive brand awareness as well as conversions.

So in this post I will give you 3 tips to optimize your videos for mobile. Here we go:

1. Adapt your video for the mobile screen (vertical)
It is important that you create video ads in 9:16 format so you can take advantage of the vertical screen space. You can make use of the "Automatic cropping tool" in Ads Manager.

2. Trim your video to match consumption behavior on mobile

If you have videos that exceed 60 seconds, such as a video about product demo or how-to video, I recommend that you make a short version with the most important with a duration of 10 - 15 seconds. Also, when you shorten your video be sure your brand or business message is prominent at the beginning and / or end of...

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How to choose the right video format + VIDEO

facebook Jul 29, 2019

You can create video ads that run on Facebook, Instagram, Messenger and Audience Network. In this article, you'll learn how to choose the right video format:

 If you are wondering what is the correct format for your Video Ads, the correct answer is DEPENDS on the placement. Take a look:

 Watch the video for a more detailed explanation:

Also, here you have a list of supported video formats:

  • MP4 (recommended)
  • MOV (recommended)
  • GIF (recommended)
  • 3G2
  • 3GP
  • 3GPP
  • ASF
  • AVI
  • DAT
  • DIVX
  • DV
  • F4V
  • FLV
  • M2TS
  • M4V
  • MKV
  • MOD
  • MPE
  • MPEG
  • MPEG4
  • MPG)
  • MTS
  • NSV
  • OGM
  • OGV
  • QT
  • TOD
  • TS
  • VOB
  • WMV
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Discover: "Why am I seeing this ad?"

facebook Jul 25, 2019

About 4 years ago Facebook introduced its tool "Why am I seeing this ad??", but recently they made updates that you should know.

The most important thing is that now they show more detail of why an ad appears on Facebook. In the past, “Why am I seeing this ad?” Highlighted only one or two of the most relevant reasons, such as demographic information or that you have visited a website. While now show more detailed information, including interests or categories that matched a specific ad. It will also be clearer where that information came from (for example, the website you visited or the page you liked), and will highlight the controls that the user can use to easily adjust their experience.


They are also updating the Ad Preferences to show:

  1. Advertisers who uploaded a list with their information and published it. This section includes advertisers that uploaded a list with your information and used that list to run at least one ad in the past seven days.
  2. Companies that...
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Facebook Mobile Newsfeed: new format!

facebook Jul 23, 2019

Important change in Facebook Mobile Newsfeed!!!  

Aspect Ratios for Photos and Video

Instead of 2:3 from 19.08.2019 we will only be able to use maximum 4:5 aspect ratio on mobile News Feed.

Fewer Lines of Text

Less text will be shown in mobile news feed posts, dropping from 7 lines down to 3 lines of primary text. If the post contains more than 3 lines of text, the user will have to click on the option "See more ..."

So guys: Make us of this window of opportunity that we still have for around 1 month and display HUGE VERTICAL Ad Creatives with 7 lines of text on Mobile Newsfeed! 

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How to use FB Ads for Upsell & Cross-sell + Set up

facebook Jul 18, 2019

Let's talk about the last layer in our funnel: after a person has finally made a purchase we want to increase the loyalty and offer options such as: Upsell & Cross-Sell. This is how we do it. 

Upsell: is used to encourage a customer to move from considering one item within a product category to another that would have higher profitability. For example: I am in an Apple Store and I want to buy an iPhone 6 and they offer me the iPhone 10 and they convinced me to make the purchase.

Cross-sell: When someone purchases an item from one product set of items, you can cross-sell related items from another product set. For example: I am in an Apple Store and they convinced me to purchase a related product to my iPhone, like AirPods.  

Upsell or Cross-sell campaigns with FB Dynamic Ads

When you Upsell or Cross-sell products with Dynamic Ads, Facebook automatically selects relevant items from the product set you choose to show in ads. For example, if...

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Facebook is trying to entice Creators with new options to make money

facebook Jul 11, 2019

Facebook has announced that it is introducing more ways for the Creators to earn money on its site, starting by giving them the ability to choose better placement for ads in their videos. Facebook says that creators will now have the choice to include non-interruptive advertising formats, such as pre-roll or image-based ads. 

Facebook Stars

Facebook is testing Stars a new feature that was originally designed for the gaming community to let creators make money directly from their hardcore fans. Viewers can purchase packs of 100 Stars for $1.40, and streamers will get 1 cent per Star sent. 

Facebook is also analyzing how much the creators of their followers earn through their direct payments. The company’s “Fan subscriptions” program lets viewers pay creators each month for exclusive content and other rewards. This is an option very similar to the start-up Patreon, which lets an individual collect payments from fans.

Brand Collab...

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Instagram introduces anti-bullying feature

Uncategorized Jul 09, 2019

Instagram had already declared war on bullying: “We are in a pivotal moment,” says Head of Instagram Adam Mosseri: “We want to lead the industry in this fight.” The new initiative of Instagram comes from the hand of AI artificial intelligence: flagged comments and the ability for users to restrict accounts from publicly commenting on their posts.

Instagram now asks bullies: "Are you sure you want to post it?":

The company it’s rolling out a new feature that’ll leverage AI to flag potentially offensive comments and ask the commenter if they really want to follow through with posting. They’ll be given the opportunity to undo their comment, and Instagram says that during tests, it encouraged “some” people to reflect and undo what they wrote. 

If the user taps “learn more”, a notice informs: “We are asking people to rethink comments that seem similar to others that have been reported.”

...

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Create compelling video content with Ads Manager editing tools

facebook facebook ads video Jul 04, 2019

Facebook recently announced new ways to easily edit existing video with three new video editing tools: automatic cropping, video trimming and image and text overlays.

These tools are already available in Ads Manager and can help you to reduce the resources to create new video content for your campaigns. 

How to manually crop a video in Ads Manager: 

  • Upload your new Video or select a video from your library.
  • Click Customize Video to open the Edit Video window and then select the Crop tab on the left of the window.
  • Choose a desired aspect ratio. For example: 1:1, 16:9, 9:16, 4:5, or 2:3.
  • Move the cropper to show the parts in your video you want to highlight. This step is optional. You can click Preview to hide the cropping grid.
  • Click Apply Changes. That´s it! Your video is now cropped!

How to Trim the Duration of a Video Ad:

  • Upload your new Video or select a video from your library.
  • Click Customize Video to open the Edit Video window.
  • From the timeline...
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Instagram Added a Group Chat Sticker in Stories

instagram stories Jul 02, 2019

Instagram’s new "Join chat sticker" lets you ask your followers to join a new group chat. 

The feature was recently announced on Instagram’s official Twitter account: “Introducing the new chat sticker in Stories. Now, there’s an easy way to start conversations with a group of friends right from your story.”

Here's how it works:

  • Go to your Stories
  • Click on the Sticker button on the top right corner, where you will now find a Chat sticker button.
  • Then just name the chat, post to your Story, and let the chat requests pour in.

People viewing Stories can request to join group direct message conversations tied to those Stories, and all requests must be approved by the Story creators.

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