Join our Facebook & Instagram Ads MasterClass #9 | 11th Dec. 2018 Barcelona by clicking here!

Facebook + Augmented Reality= New Ad Format

Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:

This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.

 

Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information. 

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The Role of Facebook Ads in 2018

facebook ads Jul 07, 2018
 

As many of your have already realized: The CPMs are drastically going up and up. So will Facebook Ads still be a profitable channel in the next months and years? 

Well, first of all one has do understand what is going on: 

On the one hand there are always more and more big companies like Unilver, Henkel or Johnson&Johnson who put their huge marketing budgets into Social Media. On the other hand the average Facebook user spends less and less time on Facebook. 

This is of course a terrible combination because the CPMs is determined by supply and demand, and there is consequently less supply for impressions (people spend less time on FB) but much more demand for it (big companies put their budget into it).

If this sound familiar to you and you want to know the solution to this dilema, then check out my 3min video in this blog! 

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Analyze your Competitor's Ad Strategies, Creatives & Copies

info and ads patrick wind Jul 05, 2018
Now you can spy ALL of your competitor's ACTIVE ADS on Facebook & Instagram. BUT they can of course also spy your own ones --> Info and Ads
  
Just go their Facebook Profile and click on the "Info and Ads" part down on the left. Then you can select a specific country or even their Global Ads.
 
Big questions that arises: What about all of my Remarketing Discounts? Will they be visible to everyone now? Well... YES, but NOT if you use the "Offer"-Type which will still allow you to show specific discounts to different people in your Remarketing-Audience.
 
What should we do with this? One the one hand we need to be aware that our competitors can now see everything we do, but on the other hand we also need to apply clear methods and strategies to MONITOR WHAT YOUR COMPETITORS are doing exactly!
 
So, get inspired by their Copies, Creatives and Ad Formats and apply them ASAP to your own campaigns!
 
In my point of view, this...
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Full-Funnel Retargeting

full-funnel Jul 04, 2018
 

Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience: 

  • Cold Retargeting
  • Warm Retargeting
  • Hot Retargeting
  • UpSell Audience

This should always be the first step in order get positive ROAS on your Facebook Campaigns. 

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AB-Testing Prospecting

ab-testing prospecting Jul 02, 2018
 

In order to have profitable Prospecting campaigns up and running you need to have a clear AB-Testing Structure in place. 

Without testing at least 2 times per week (Monday & Thursday) a series of new Outreach Audiences, you wont find a profitable Ad Set. 

So, start with analyzing and profiling your own Buyer Persona and then apply these learning to the Facebook Algorithm. 

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