Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:
This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.
Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information.
As many of your have already realized: The CPMs are drastically going up and up. So will Facebook Ads still be a profitable channel in the next months and years?
Well, first of all one has do understand what is going on:
On the one hand there are always more and more big companies like Unilver, Henkel or Johnson&Johnson who put their huge marketing budgets into Social Media. On the other hand the average Facebook user spends less and less time on Facebook.
This is of course a terrible combination because the CPMs is determined by supply and demand, and there is consequently less supply for impressions (people spend less time on FB) but much more demand for it (big companies put their budget into it).
If this sound familiar to you and you want to know the solution to this dilema, then check out my 3min video in this blog!
Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience:
This should always be the first step in order get positive ROAS on your Facebook Campaigns.
In order to have profitable Prospecting campaigns up and running you need to have a clear AB-Testing Structure in place.
Without testing at least 2 times per week (Monday & Thursday) a series of new Outreach Audiences, you wont find a profitable Ad Set.
So, start with analyzing and profiling your own Buyer Persona and then apply these learning to the Facebook Algorithm.