Facebook is simplifying group privacy settings and adding admin tools for safety. Surely by now you are wondering what are the main changes. Well, Facebook is renaming its confusing public, closed, and secret group settings to the slightly more straightforward public and private settings, with the option to make private groups visible or hidden to non-members.
Closed groups, which only let current members view group content and see who else is in the group, will now be labeled as private but visible groups. Secret groups, which are hidden from search, but still require an invitation to join, will be changed to a private and hidden group.
This change is accompanied by a continuous effort to improve the security that is already at least two years in progress.
Have you already had the opportunity to create Ads in Messenger Stories? Do not? Well here I explain step by step what you have to do.
How to create Ads in Messenger Stories:
Back in March, Facebook announced that it was replacing its single ad relevance score with three new metrics: Quality ranking, Engagement rate ranking and Conversion rate ranking. With these metrics, Facebook was looking to provide more granular ad performance data and help advertisers get a better response.
I explain more in detail each one::
According to Facebook: "High relevance is correlated with high performance, but it's not always the reason for high performance". Therefore, you should use relevance diagnostics to diagnose ads with poor performance, and not to optimize those that already meet your...
Facebook now shows ‘Send in WhatsApp’ button more prominently for public posts. Here an example:
Facebook has started rolling out an update to Android, where all posts with ‘public’ privacy settings will now show the WhatsApp share button. This feature was already present in the ‘More Options’ but Facebook says given the interest of sharing information on WhatsApp, they are making it more prominent.
Facebook has introduced a new option for Stories that will allow users to add a presentation of still images Slideshow to their Story.
Discovered by social media expert Matt Navarra, the new option provides a simplified way to add a sequence of images, which will be reproduced through the frames of its history.
I know what everyone is thinking, "I know how to do that now", but selecting each image one by one, but with this new option it will be much easier and save us time.
Good news! More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Search Ad Placement was originally rolled out at the end of 2018 to retail and auto industries only in the US, but at the end of July 2019, Facebook rolled out the placement to some e-commerce advertisers.
Unlike Google Ads, you cannot target specific keywords or complete phrases with Facebook Search Ads. Instead of this, you can select the "Search" placement and leave it to the algorithms. So, your Ad will show up for search terms related to your business’s offerings.
How to use Search placement
The Search placement will actually be visible in Facebook Search results, as well as Marketplace search results.
Have you tried it yet? Do you have the...
It’s happening: now Page Admins can publish and schedule posts on Instagram and IGTV thanks to Facebook's Creator Studio app.
Facebook finally meets the demand of many Community Managers. Until now, it was necessary to go to third-party tools to program content on Instagram, but Facebook has just implemented the possibility of doing it natively, through Facebook Creator Studio.
To be able to program content on Instagram - and also on IGTV - through Facebook Creator Studio you only need to enter it, through Facebook (Note: You can't schedule Instagram Stories posts as yet) and "Connect Your Account".
How to schedule posts on Instagram from Creator Studio
According to a study published recently by Facebook we can say that people’s eyes fixated longer on video ad assets compared to static assets. What does this mean for us? That videos are currently a very important resource for capturing attention and drive brand awareness as well as conversions.
So in this post I will give you 3 tips to optimize your videos for mobile. Here we go:
1. Adapt your video for the mobile screen (vertical)
It is important that you create video ads in 9:16 format so you can take advantage of the vertical screen space. You can make use of the "Automatic cropping tool" in Ads Manager.
2. Trim your video to match consumption behavior on mobile
If you have videos that exceed 60 seconds, such as a video about product demo or how-to video, I recommend that you make a short version with the most important with a duration of 10 - 15 seconds. Also, when you shorten your video be sure your brand or business message is prominent at the beginning and / or end of...
You can create video ads that run on Facebook, Instagram, Messenger and Audience Network. In this article, you'll learn how to choose the right video format:
If you are wondering what is the correct format for your Video Ads, the correct answer is DEPENDS on the placement. Take a look:
Watch the video for a more detailed explanation:
Also, here you have a list of supported video formats:
About 4 years ago Facebook introduced its tool "Why am I seeing this ad??", but recently they made updates that you should know.
The most important thing is that now they show more detail of why an ad appears on Facebook. In the past, “Why am I seeing this ad?” Highlighted only one or two of the most relevant reasons, such as demographic information or that you have visited a website. While now show more detailed information, including interests or categories that matched a specific ad. It will also be clearer where that information came from (for example, the website you visited or the page you liked), and will highlight the controls that the user can use to easily adjust their experience.
They are also updating the Ad Preferences to show: