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Why you should forget about the German, French and UK market?

 

Are you a Spanish eCommerce who wants to finally sell internationally? But you don’t know which countries to enter?

Well then forget about your gut feelings and rather trust strong Facebook IQ data, based on over 1 billion daily active users.

Facebook just launched their NEW TOOL to analyze the Conversion, Cost & Competition Index of new Markets. This great tool - which is still in beta - shows strong evidence that these 3 popular markets should rather be avoided: Germany, France, UK!

All of them have high competition, low conversion rates and super high costs. On the contrary you should rather focus on one of these new rising markets with low competition, high conversion rates and lower costs than in Spain: Poland, Italy, India! 

You do not believe me? Well then check it out on your own the brand new Cross Border Insights Finder tool from the Facebook IG: https://crossborderinsightsfinder.com

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The Role of Facebook Ads in 2019

 

As many of your have already realized: The CPMs are drastically going up and up. So will Facebook Ads still be a profitable channel in the next months and years? 

Well, first of all one has do understand what is going on: 

On the one hand there are always more and more big companies like Unilver, Henkel or Johnson&Johnson who put their huge marketing budgets into Social Media. On the other hand the average Facebook user spends less and less time on Facebook. 

This is of course a terrible combination because the CPMs is determined by supply and demand, and there is consequently less supply for impressions (people spend less time on FB) but much more demand for it (big companies put their budget into it).

If this sound familiar to you and you want to know the solution to this dilema, then check out my 3min video in this blog! 

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Coming Soon: WhatsApp Ads!

new placements whatsapp Dec 03, 2018

Here is the WhatsApp timeline or main milestones:

  • A couple of years back, Facebook acquired WhatsApp for 22,000 million of US $!
  • Few months ago, Facebook announced they will sell a Business WhatsApp version.
  • At the beginning of August, rumors about WhatsApp Ads were already spread all over the internet.
  • This week, I must say the rumors are true. I say this according what is written in important Tech Media.

WhatsApp will start running Ads in 2019. There will be 2 main Ad Placements:

1. WhatsApp Status: according to Statista, WhatsApp status has over 450 millions users. This is huge! Instagram stories has 400 millions.

2. WhatsApp "Customer Service": a customer could contact a company just writing a WhatsApp message instead of calling.

Of course, all WhatsApp Ads will be managed using the Facebook algorithms and segmentations that so many good results brought to the company of Palo Alto.

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Facebook Audience Network: See where your ads appeared

audience network facebook Dec 02, 2018

Have you ever wondered where your brand is appearing when selecting the Audience Network, Instant Articles or In-Stream Videos?

Wouldn't you like to prevent your Ads from running next to certain types of content?

If you want, you can.

Basically you have follow the next steps:

  1. Access to the edition section of an Ad Set.
  2. Click on Chart (instead of edit / pencil icon ) and then on Placement.
  3. Just below the charts, you will find this new function.

Two things could happen after doing this 3 firsts steps:

  1. You download the excel and is empty
  2. The excel has what I was looking for

In both cases, go then to the "Edit" section of the Ad Set (pencil)

and apply or create a Block List (in case the excel was not empty)

You can also exclude categories as seen above this line.

Going back-> if your downloaded excel was empty, click on Create a block List.

You will access to the are where Block Lists are created + another chance to download the list of places where your ads could have...

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How to spy on your Competitor’s Facebook Ads

The feature I'm going to talk about in this post is not new (was released a couple of months back). However, on daily conversations with E-Commerce Owners and marketers, I noticed the vast majority of them still don't know about this easy and free trick.

Since all the Cambridge Analytica scandal was uncovered, which had its decisive or critical point on March 2018, Facebook is working on being more transparent. That's one of the main reasons why the Info and Ads section was added on Facebook Fan pages. The era of "dark posts" is close.

Going straight to the point, if you want to spy on your competitor's facebook ads, go to their fan page and on the right side column, look at the Info and Ads tab. (normally the last one)

 

By clicking here you will see the latest Ads of your competitor. The only thing you will not see (yet) is the social interactions on their Ads (likes, shares, comments...)

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5 Instagram Marketing Tips for New Business

instagram tips Nov 12, 2018

As we recently shared in this Blog, Instagram reached over a billion of users in June 2018. (source->statista.com)

In addition, is also said that almost 100 million of photos are daily shared on Instagram.

For all these and other well known reasons, marketers should have Instagram in their plans. If you are creating a startup or just creating for the first time the Instagram profile for a business, you need to have in mind at least these 5 tips:

1.Create a great, killer, awesome Instagram profile

This is even more important for small companies and Startups. Include the elements that describes better what you are offering. Think about this area as your Elevator Speech.

When posting pictures/videos, think about how they will look like on your board. Try to have as much cohesion as possible when posting.

2. Use Instagram Stories

Nowadays Facebook is highlighting that Instagram Stories is the placement where users spend more time. When thinking on Instagram Stories... think...

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Ads in Facebook Marketplaces

Facebook Marketplace is now available for Ads!

However, as all new features, this new Ad placement is being rolled out gradually and may not be available to you yet. Be patient :)

What is Facebook Marketplace?

In words of Facebook, it is a place to discover and purchase products in local communities and from businesses. So you could browse for second hand or new products.

Based on the context of product searches, previous behavior and all the power of the algorithms, Facebook Marketplace Ads are shown.

These are the 3 advantages of Adverting in Facebook Marketplace:

  1. Reach your customers where they actively shop
  2. Easily scale ads with automatic placements
  3. Get more efficient outcomes

Would you like to know more about ads on Marketplace? Then click here.

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HOT: Latest Instagram Features

July has just ended and hereby the Top Instagram Features of the past month.

1. IGTV Creators Handbook

You can download it here. It is a dropbox file. The guide is composed by 50 pages of best practices and useful tips on how to grow your audience on Instagram.

2. Instagram Topic Channels

Instagram says over 200 million people visit Explore every day to discover new ideas and find inspiration.

They even share a Pro tip: These Topic Channels will show you hashtags related to the channel you’re viewing. Use these hashtags to elevate your own posts and get more reach, because if they’re popular enough for Instagram to list, there’s a good chance people are using and searching for them.Those people are likely your target audience.

3. Video Chat in Direct Messaging

Let this picture explain for itself

Now, you can video chat in Instagram Direct, either with just one person or a group.

4. Music in Instagram Stories

Add a soundtrack...

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Which is the Best Time to post on Instagram?

Have you ever wandered which is the Best Time to post on Instagram? Well, this question has an easy answer.

Image result for instagram

There are many studies conducted for several companies saying that is better to post at lunch hours, commuting hours, at night... Better to post on Mondays rather than Fridays... However the trust is... Trust your own data.

If you access into your Instagram Stats, you will have access to a chart showing clearly when your users are connected and which are the best hours to post in order to have a better organic reach.

You can also find this information, related to ads, inside Facebook Ads Manager.

Moreover, analyze your overall business data. Access to your Google Analytics account and Analyze per hour/day which is the best time for reaching new audience or even driving more sales.

If you don't know how to create these Customized Reports, you have a simple one in the "Home tab" of Google Analytics. Will tell you which are the best hours/days of the week based on user traffic....

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How to deal with Instagram Influencers: 5 tips

Is Influencer Marketing included in your Marketing Plan?

Are you thinking in hiring Instagram Influencers? Hereby 5 things you need to have in mind before paying:

1. Analyze their audience:

First of all, check their followers, analyze if are more male/female, who of them Like/Comment their posts and if their engagers match with your brand

Analyze other brands collaborating with the Instagram Influencer.

Ask them to share with you their data of average engagement, active followers... If not, don't pay them. If they don't share this information with you that's a clear red flag.

2. Offer no win no fee deals

One common practice is to create a Discount Code together with the Influencer. From each sale coming from the redeemed coupon, you will share a % of the profits with the Influencer. So if you don't win, they don't win.

3. Contest collaboration (giveaway)

One of the best practices or at least gives high engagement results is to create a Giveaway. The influencer will post a...

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