The time has come. The dreaded and infamous iOS14 update starts rolling out during this week....
... and you know what this update, the last available day of an offer and the day before the exam have in common? That they are usually left to the last minute 😅.
Whether you want to make sure you have everything under control, or if this iOS14 thing is all Greek to you, we recommend you take a look at our free checklist by clicking here.
If you're going to get your hands dirty, take advantage and set up the Conversion API for your page and ad account while you're at it to avoid it being another one of those things that gets left until the end - in this case, until the demise of the Pixel.
That said, what exactly is going to happen this week? The truth is that even Facebook itself doesn't know.
What is likely to happen? That the readings we get from our ad manager's dashboard are out of date and no data appears.
What do we do? Do we stop, close the beach bar and wait for the storm to pass? It doesn't have to.
There is an infallible indicator to know if our campaigns are working and giving results regardless of whether we are seeing the funnel metrics correctly: sales made/leads captured.
If we're hitting the piñata, who cares if our eyes are closed, and we don't see anything, right? Same thing here.
It's not the perfect solution, but you have to know how to adapt to any circumstance in the best possible way with what you have at hand.
We'll keep you posted, so cheers and see you soon!
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