Collection Ads available on IG Feed and Stories

collection ads Dec 08, 2020

If you have an eCommerce, you probably already know how powerful Collection Ads are, both when leaving the reel product choice to the algorithm or playing with the lower slots in a deliberate way so they match the overall main image or video design.

Also, you were probably wondering how it was possible that this feature was not available on Instagram Ads. Well, not any longer! Go, take a look, and try them out today if possible.

As we think Collection ads need no introduction, we will just point out the 2 main differences in comparison to when they are used on Facebook Feed.

  1. On Facebook Feed you have 1 main cover + 4 products beneath it. On Instagram Feed it’s 1 cover + 3 products and on Instagram Stories it’s 1 cover + 2 products.
  2. While Facebook Feed uses both Headline and Primary text, Instagram Feed uses only Primary text and Instagram Stories uses only Headline text.

Remembering this stuff at the beginning can feel like a chore, so just check how the ads look like...

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The last of the Power 5 is...

The last of the Power5 is... the sum of all the previous 4 tools. There is no new tool, just the Facebook Marketing team thinking that Power5 sounds better than Power4 (maybe the box office failure of The Fantastic 4 had something to do with it).

How did they call this one? Simplified account structure, which, to be fair, is exactly what happens when you put into use all these together:

  • Campaign Budget Optimization 
  • Automatic Placements
  • Dynamic Ads
  • Dynamic Creatives 
  • Dynamic Formats
  • Auto Advanced Matching

We have been talking about them in the last few days so feel free to check the previous 4 emails we have sent you.

The synergy they create when used together, while not being a tool per se, is a really powerful thing that makes using Facebook much less time-consuming, effective, and more accessible to business owners. Be sure to try them out!

 

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y el último del Power5 es...

El último de los Power5 es... la suma de las 4 herramientas anteriores. En serio. No hay una quinta herramienta, sólo el equipo de Marketing de Facebook pensando que Power5 suena mejor que Power4 (tal vez el fracaso en taquilla de Los 4 Fantásticos tuvo algo que ver).

¿Cómo llamaron al quinto? Estructura de Cuenta Simplificada, que, para ser justos, es exactamente lo que sucede cuando se ponen en práctica todas estas herramientas:

  • Optimización del presupuesto de campaña
  • Ubicaciones automáticas
  • Anuncios dinámicos
  • Creatividades dinámicas
  • Formatos dinámicos
  • Coincidencias Avanzadas Automáticas

Hemos estado hablando de ellos en los últimos días y la información está a tu disposición en los cuatro emails anteriores que te hemos enviado.

La sinergia que crean cuando se usan juntos, aunque no es una herramienta en sí, es algo realmente...

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El 4º integrante del Power5 es un "Fantasma"

Es probable que nunca hayas visto u oído hablar de la cuarta herramienta del Power5. Se trata de Coincidencias Avanzadas Automáticas. Se encarga de optimizar tus campañas publicitarias aumentando el número de conversiones atribuidas de tus anuncios, lo que aumenta el tamaño de tu audiencia personalizada que, en última instancia, disminuye el coste por conversión.

Suena bastante bien, ¿verdad? ¿Cómo activamos esta cosa? Mientras que en algunos casos puedes llegar a necesitar que un desarrollador toque código, casi seguro que en tu caso lo puedes implementar con sólo unos pocos clics, literalmente:

  1. Ves al administrador de eventos.
  2. Selecciona el píxel.
  3. Selecciona la pestaña Configuración.
  4. Debajo de la sección Coincidencias avanzadas automáticas, haz clic en ACTIVADO.
  5. Selecciona Mostrar opciones.
  6. Selecciona ACTIVADO...
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The 4th of the Power5 is a "Ghost"

auto advanced matching Nov 25, 2020

Chances are you have never heard of the 4th tool of the Power5. We are talking about Auto Advanced Matching. It optimizes your ad campaigns by increasing the number of attributed conversions of your ads, which increases your Custom Audience size and ultimately decreases the cost per conversion. 

Sounds pretty cool, right? How do we activate this thing? While in some cases you may need a developer to touch some code, in most cases it can be done with just a few clicks, literally:

  1. Go to Events Manager.
  2. Select your pixel.
  3. Select the Settings tab.
  4. Below the Automatic Advanced Matching section, click the toggle ON.
  5. Select Show Options.
  6. Toggle ON the parameters you want to share from your website.

For this to work, you need to have a form on your website that requires this information to be filled out by the user and the Facebook Pixel has to be working on those pages to be able to recollect that data.

For example, if you don't...

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Anuncios Dinámicos, ¿rey? del Power5

El tercer integrante del Power5, son los Anuncios Dinámicos. Para eCommerce, se trata probablemente de la herramienta más importante de todas tanto por eficiencia como por efectividad.

Eficiencia - por el tiempo que ahorra no tener que montar un anuncio para cada producto disponible. Como tuvieras cientos, ibas apañado.

Efectividad - porque mostrarle al usuario, de todos los productos disponibles de la tienda, específicamente el producto en el que mostró interés es una herramienta muy potente. 

Facebook lo ha llevado más lejos y no solo te permite usar esto como herramienta de Retargeting sino para también para prospecting, dejando en manos del algoritmo la elección de producto que muestra al usuario cuando este ve nuestro anuncio por primera vez.

¿No tienes eCommerce y esto de Anuncios Dinámicos ni te va ni te viene? En ese caso tienes a mano otra herramienta...

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Dynamic Ads King? of Power5

The third member of Power5 is Dynamic Ads. For eCommerce, this is probably the most important tool of all for both efficiency and effectiveness.

 

Efficiency - because of the time it saves not having to set up an ad for every available product. If you had hundreds of them, you'd be done for.

Effectiveness - because showing the user, of all the products available in the store, specifically the product in which he showed interest is very powerful.

Facebook has taken it a step further and not only allows you to use this as a Retargeting tool but also for prospecting, leaving it up to the algorithm to choose the product it shows the user when they first see our ad. It works, but it is not as powerful as when used on retargeting.

You don't have eCommerce and this Dynamic Ads thing doesn't work for you? In that case, you have another tool at hand that is more than worthy of being in the Power5, but that Facebook has left out of the list for some reason - Dynamic Creatives and Formats...

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El 2º de los Power5 de Facebook

Ubicaciones Automáticas. Ya está dicho, no más intrigas. Sabemos que sabes lo que es y sabemos que lo usas (si haces publicidad en Facebook), probablemente, con un formato de anuncios 1:1 o 4:5. ¡y es que es super conveniente! Especialmente si no quieres pasar mucho tiempo preparando la campaña perfecta, ya que la perfección tiene un precio muy alto - requiere mucho más tiempo.

Además, el uso de formatos de anuncios 1:1 o 4:5 con Ubicaciones Automáticas no decidirá la vida y la muerte de tus campañas de publicidad o decidirá si tu producto o servicio es digno de sobrevivir y/o prosperar en un mercado competitivo. Ir a por el formato perfecto para cada ubicación es más una estrategia de escalamiento para un negocio validado.

En el último correo electrónico dimos algunos consejos sobre cómo aminorar los desperfectos de la herramienta CBO,...

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2nd member of the Power5

Automatic Placements. That's it, no more intrigue. We know you know it and we know you use it (if you run ads). Probably, with a 1:1 or 4:5 ad format. It's just so convenient! Especially if you don't want to spend too much time setting up the perfect campaign, as perfection comes at a high time cost.

Also, using 1:1 or 4:5 ad formats with Automatic Placements won't make or break your ad campaigns and decide if your product or service is worthy of surviving and/or thriving in a competitive market. Going for the perfect format for each available placement is more of a scaling strategy for a proven product/service.

In the last email we gave you few tips on how to make for the flaw of CBO campaigns, so here are few tips on how to make for the flaws of Automatic Placements. First of all, which are those flaws?

  1. Not being able to do super vertical 9:16 ads for top placements as Stories. Solution? You can have a different ad set with just Stories as placements. 
  2. Similar to CBO,...
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Facebook's Power5

cbo power5 Nov 22, 2020

Sometimes we half-joke that artificial intelligence (a real one) will leave us without a job.

While no one knows how long we can continue using this joke, in Facebook Ads, there are already a number of tools that make life much easier at the level of managing our advertising campaigns and making online advertising much more accessible to anyone interested.

Some of these tools are more recent than others, but it has not been until a few days ago that Facebook has decided to do little marketing and has named them as follows:

We have decided to take advantage of the fact that there are just 5 days left until Black Friday, dedicating each of these days to commenting on one of the tools referred to in Power5, starting with Campaign Budget Optimization, better known as CBO.

If you still don't know what CBO does, we explain it with an example. You have 10,000 euros and you want to have it deposited in the bank that offers you the highest interest. Bank "A" gives you 1%, bank "B" gives you...

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