The 4th of the Power5 is a "Ghost"
Chances are you have never heard of the 4th tool of the Power5. We are talking about Auto Advanced Matching. It optimizes your ad campaigns by increasing the number of attributed conversions of your ads, which increases your Custom Audience size and ultimately decreases the cost per conversion.
Sounds pretty cool, right? How do we activate this thing? While in some cases you may need a developer to touch some code, in most cases it can be done with just a few clicks, literally:
- Go to Events Manager.
- Select your pixel.
- Select the Settings tab.
- Below the Automatic Advanced Matching section, click the toggle ON.
- Select Show Options.
- Toggle ON the parameters you want to share from your website.
For this to work, you need to have a form on your website that requires this information to be filled out by the user and the Facebook Pixel has to be working on those pages to be able to recollect that data.
For example, if you don't ask anywhere on your website for the date of birth of the user, it would be pointless to activate that option within the Events Manager. That's basically it! You don't need more info than that to take advantage of this tool.
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