Knowing the importance that the mobile phone currently has in our lives and also the good results that we are having in the ads seen from mobile, I wanted to make a list of the main tips that you should keep in mind so that your campaign has excellent results.
3 Ways to Optimize Your Ad Creative for Mobile
1. Turn static images into video Ads and can work with sound on and off
According to a recent Facebook study, where they watched the audience's attention from mobile devices and saw that people's eyes focused more on video ads compared to static ones. This means that video ads are a great opportunity for companies to capture attention and generate brand awareness and conversions. Using the Slideshow option directly from Facebook is a very simple and quick way to create a video.
The visualization of the videos occurs in different parts of the day and in various environments, so we must take into account the option that the videos have sound and that they do not have it and...
Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it.
Edit Boosted Posts
After boosting a post from your Facebook Page, you may want to make changes to your ad. You can edit certain components of your boosted post that help you reach your intended audience, like your budget, duration, and audience.
IMPORTANT: You can't edit text, image(s) and video once your boost has...
With Off-Facebook Activity, you can see and control the data that other apps and websites share with Facebook. You can:
Now you can Clear Your Off-Facebook Activity
If you clear your off-Facebook activity, Facebook will remove your information from the data that apps and websites choose to send to them.
* Facebook is implementing this option gradually, for now it is only available to people in Ireland, South Korea and Spain.
Facebook is simplifying group privacy settings and adding admin tools for safety. Surely by now you are wondering what are the main changes. Well, Facebook is renaming its confusing public, closed, and secret group settings to the slightly more straightforward public and private settings, with the option to make private groups visible or hidden to non-members.
Closed groups, which only let current members view group content and see who else is in the group, will now be labeled as private but visible groups. Secret groups, which are hidden from search, but still require an invitation to join, will be changed to a private and hidden group.
This change is accompanied by a continuous effort to improve the security that is already at least two years in progress.
Have you already had the opportunity to create Ads in Messenger Stories? Do not? Well here I explain step by step what you have to do.
How to create Ads in Messenger Stories:
Back in March, Facebook announced that it was replacing its single ad relevance score with three new metrics: Quality ranking, Engagement rate ranking and Conversion rate ranking. With these metrics, Facebook was looking to provide more granular ad performance data and help advertisers get a better response.
I explain more in detail each one::
According to Facebook: "High relevance is correlated with high performance, but it's not always the reason for high performance". Therefore, you should use relevance diagnostics to diagnose ads with poor performance, and not to optimize those that already meet your...
Facebook now shows ‘Send in WhatsApp’ button more prominently for public posts. Here an example:
Facebook has started rolling out an update to Android, where all posts with ‘public’ privacy settings will now show the WhatsApp share button. This feature was already present in the ‘More Options’ but Facebook says given the interest of sharing information on WhatsApp, they are making it more prominent.
Facebook has introduced a new option for Stories that will allow users to add a presentation of still images Slideshow to their Story.
Discovered by social media expert Matt Navarra, the new option provides a simplified way to add a sequence of images, which will be reproduced through the frames of its history.
I know what everyone is thinking, "I know how to do that now", but selecting each image one by one, but with this new option it will be much easier and save us time.
Good news! More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Search Ad Placement was originally rolled out at the end of 2018 to retail and auto industries only in the US, but at the end of July 2019, Facebook rolled out the placement to some e-commerce advertisers.
Unlike Google Ads, you cannot target specific keywords or complete phrases with Facebook Search Ads. Instead of this, you can select the "Search" placement and leave it to the algorithms. So, your Ad will show up for search terms related to your business’s offerings.
How to use Search placement
The Search placement will actually be visible in Facebook Search results, as well as Marketplace search results.
Have you tried it yet? Do you have the...