During the Facebook F8 developer conference in San Jose, California, Facebook announced several updates to Instagram, Facebook, Messenger and Whatsapp. So in this article, I’ll run through five of Facebook’s major announcements for marketers:
1. Instagram Stories Create Mode and less prominent likes
Instagram has new camera features. The camera in Instagram Stories is getting an overhaul, making it easier to find and use some features. Create Mode will let you create an image for Stories that isn’t a photo or video. Now, it’ll be easy to just post a solid color background with text or GIFs over it.
Instagram will test hiding the like count from photos and view count from videos in an effort to get users to pay attention to the content itself and not their associated engagement metrics. The account owner will still be able to access their own metrics and see the total likes or...
Well then forget about your gut feelings and rather trust strong Facebook IQ data, based on over 1 billion daily active users.
Facebook just launched their NEW TOOL to analyze the Conversion, Cost & Competition Index of new Markets. This great tool - which is still in beta - shows strong evidence that these 3 popular markets should rather be avoided: Germany, France, UK!
All of them have high competition, low conversion rates and super high costs. On the contrary you should rather focus on one of these new rising markets with low competition, high conversion rates and lower costs than in Spain: Poland, Italy, India!
You do not believe me? Well then check it out on your own the brand new Cross Border Insights Finder tool from the Facebook IG: https://crossborderinsightsfinder.com
Have you ever wondered where your brand is appearing when selecting the Audience Network, Instant Articles or In-Stream Videos?
Wouldn't you like to prevent your Ads from running next to certain types of content?
If you want, you can.
Basically you have follow the next steps:
Two things could happen after doing this 3 firsts steps:
In both cases, go then to the "Edit" section of the Ad Set (pencil)
and apply or create a Block List (in case the excel was not empty)
You can also exclude categories as seen above this line.
Going back-> if your downloaded excel was empty, click on Create a block List.
You will access to the are where Block Lists are created + another chance to download the list of places where your ads could have...
As many of your have already realized: The CPMs are drastically going up and up. So will Facebook Ads still be a profitable channel in the next months and years?
Well, first of all one has do understand what is going on:
On the one hand there are always more and more big companies like Unilver, Henkel or Johnson&Johnson who put their huge marketing budgets into Social Media. On the other hand the average Facebook user spends less and less time on Facebook.
This is of course a terrible combination because the CPMs is determined by supply and demand, and there is consequently less supply for impressions (people spend less time on FB) but much more demand for it (big companies put their budget into it).
If this sound familiar to you and you want to know the solution to this dilema, then check out my 3min video in this blog!
Here is the WhatsApp timeline or main milestones:
WhatsApp will start running Ads in 2019. There will be 2 main Ad Placements:
1. WhatsApp Status: according to Statista, WhatsApp status has over 450 millions users. This is huge! Instagram stories has 400 millions.
2. WhatsApp "Customer Service": a customer could contact a company just writing a WhatsApp message instead of calling.
Of course, all WhatsApp Ads will be managed using the Facebook algorithms and segmentations that so many good results brought to the company of Palo Alto.
As we recently shared in this Blog, Instagram reached over a billion of users in June 2018. (source->statista.com)
In addition, is also said that almost 100 million of photos are daily shared on Instagram.
For all these and other well known reasons, marketers should have Instagram in their plans. If you are creating a startup or just creating for the first time the Instagram profile for a business, you need to have in mind at least these 5 tips:
1.Create a great, killer, awesome Instagram profile
This is even more important for small companies and Startups. Include the elements that describes better what you are offering. Think about this area as your Elevator Speech.
When posting pictures/videos, think about how they will look like on your board. Try to have as much cohesion as possible when posting.
2. Use Instagram Stories
Nowadays Facebook is highlighting that Instagram Stories is the placement where users spend more time. When thinking on Instagram Stories... think...
Facebook Marketplace is now available for Ads!
However, as all new features, this new Ad placement is being rolled out gradually and may not be available to you yet. Be patient :)
What is Facebook Marketplace?
In words of Facebook, it is a place to discover and purchase products in local communities and from businesses. So you could browse for second hand or new products.
Based on the context of product searches, previous behavior and all the power of the algorithms, Facebook Marketplace Ads are shown.
These are the 3 advantages of Adverting in Facebook Marketplace:
Would you like to know more about ads on Marketplace? Then click here.
July has just ended and hereby the Top Instagram Features of the past month.
You can download it here. It is a dropbox file. The guide is composed by 50 pages of best practices and useful tips on how to grow your audience on Instagram.
Instagram says over 200 million people visit Explore every day to discover new ideas and find inspiration.
They even share a Pro tip: These Topic Channels will show you hashtags related to the channel you’re viewing. Use these hashtags to elevate your own posts and get more reach, because if they’re popular enough for Instagram to list, there’s a good chance people are using and searching for them.Those people are likely your target audience.
Let this picture explain for itself
Now, you can video chat in Instagram Direct, either with just one person or a group.
Add a soundtrack...
Have you ever wandered which is the Best Time to post on Instagram? Well, this question has an easy answer.
There are many studies conducted for several companies saying that is better to post at lunch hours, commuting hours, at night... Better to post on Mondays rather than Fridays... However the trust is... Trust your own data.
If you access into your Instagram Stats, you will have access to a chart showing clearly when your users are connected and which are the best hours to post in order to have a better organic reach.
You can also find this information, related to ads, inside Facebook Ads Manager.
Moreover, analyze your overall business data. Access to your Google Analytics account and Analyze per hour/day which is the best time for reaching new audience or even driving more sales.
If you don't know how to create these Customized Reports, you have a simple one in the "Home tab" of Google Analytics. Will tell you which are the best hours/days of the week based on user traffic....
Is Influencer Marketing included in your Marketing Plan?
Are you thinking in hiring Instagram Influencers? Hereby 5 things you need to have in mind before paying:
1. Analyze their audience:
First of all, check their followers, analyze if are more male/female, who of them Like/Comment their posts and if their engagers match with your brand
Analyze other brands collaborating with the Instagram Influencer.
Ask them to share with you their data of average engagement, active followers... If not, don't pay them. If they don't share this information with you that's a clear red flag.
2. Offer no win no fee deals
One common practice is to create a Discount Code together with the Influencer. From each sale coming from the redeemed coupon, you will share a % of the profits with the Influencer. So if you don't win, they don't win.
3. Contest collaboration (giveaway)
One of the best practices or at least gives high engagement results is to create a Giveaway. The influencer will post a...