Analyze your Competitor's Ad Strategies, Creatives & Copies

info and ads patrick wind Jul 05, 2018
Now you can spy ALL of your competitor's ACTIVE ADS on Facebook & Instagram. BUT they can of course also spy your own ones --> Info and Ads
  
Just go their Facebook Profile and click on the "Info and Ads" part down on the left. Then you can select a specific country or even their Global Ads.
 
Big questions that arises: What about all of my Remarketing Discounts? Will they be visible to everyone now? Well... YES, but NOT if you use the "Offer"-Type which will still allow you to show specific discounts to different people in your Remarketing-Audience.
 
What should we do with this? One the one hand we need to be aware that our competitors can now see everything we do, but on the other hand we also need to apply clear methods and strategies to MONITOR WHAT YOUR COMPETITORS are doing exactly!
 
So, get inspired by their Copies, Creatives and Ad Formats and apply them ASAP to your own campaigns!
 
In my point of view, this...
Continue Reading...

Full-Funnel Retargeting

full-funnel Jul 04, 2018
 

Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience: 

  • Cold Retargeting
  • Warm Retargeting
  • Hot Retargeting
  • UpSell Audience

This should always be the first step in order get positive ROAS on your Facebook Campaigns. 

Continue Reading...

AB-Testing Prospecting

ab-testing prospecting Jul 02, 2018
 

In order to have profitable Prospecting campaigns up and running you need to have a clear AB-Testing Structure in place. 

Without testing at least 2 times per week (Monday & Thursday) a series of new Outreach Audiences, you wont find a profitable Ad Set. 

So, start with analyzing and profiling your own Buyer Persona and then apply these learning to the Facebook Algorithm. 

Continue Reading...
1 2 3 4 5 6 7 8
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.