What's CRO and why it matters 馃搱馃殌

cro landing page website Apr 11, 2020

CRO is the acronym for Conversion Rate Optimization. What is it for? To increase your conversion ratio. Where? Of course, on your website or landing page.

It is curious that almost all of us have a website or landing page for our business, but not all of us have heard of CRO or know what it’s really for. Basically, there’s the art of making good Facebook Ads campaigns so that our ads convert, and there is the art of making good web pages and landing pages so that more of the people who come to the website convert. Obviously, more conversion equals more sales.

The good thing about all this is that it is not necessary for us to be CRO artists. By learning and implementing the different techniques and principles that compose it, we can already achieve important conversion improvements.

Just like with Facebook Ads, there are several steps that are very easy to follow and implement, while there are others that require more time and A/B testing. We are going to give you some...

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Prueba Instagram Shopping 馃摫

instagram shopping Apr 11, 2020

¿Tienes eCommerce de productos físicos y aún no estás en Instagram Shopping? Si ya “estás dentro” o al menos mandado tu aplicación para que te den acceso a esta función, perfecto. ¿Si aún no lo has hecho, a qué estás esperando? El proceso de aplicación no es nada del otro mundo y, como mínimo, vale la pena intentarlo.

¿Cuál es el atractivo de Instagram Shopping? La respuesta es muy sencilla: la distancia entre que el cliente es impactado por tu anuncio hasta que puede realizar la compra es muy, muy corta. Mientras más corta esta distancia, mejor para las ventas. Esto es casi como ley de vida, y no solo afecta a IG shopping si no a cualquier proceso de compra, ya sea online u offline – mientras menos se tenga que desplazar el cliente para hacer una compra y más conveniente le sea poder pagar, más ventas habrán.

Algunos pensarán...

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Try out Instagram Shopping 馃摫

instagram shopping Apr 11, 2020

Do you have an eCommerce for physical products, and you are not yet on Instagram Shopping? If you are already "inside" or at least you’ve sent your application to be able to use it, perfect. If you haven't already, what are you waiting for? The application process is no big deal and at least worth a try.

What is the appeal of Instagram Shopping? The answer is very simple: the distance between the customer being impacted by your ad until they can make the purchase is very, very short. The shorter this distance is the more sales you’ll have. This is like a universal law, and it not only affects IG shopping but also any purchase process whether online or offline - the less the customer has to move to make a purchase and the more convenient it is for them to make a purchase, the better.

Some will think “why bother? It’s just a few seconds and clicks to get to my page and complete the purchase” and we will agree – it’s only a few seconds and one...

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C煤rate en salud contra imprevistos 鉀戯笍

business manager Apr 05, 2020

Tienes pensado crearte una cuenta de Business Manager? ¿Ya tienes una cuenta de Business Manager operativa? Tener un seguro o plan B siempre es bueno ya que cuando los imprevistos pasen (y pasan) nos pueden evitar muchos dolores de cabeza y aminorar posibles daños. Por eso, sea como sea tu caso, si no has hecho aun lo que te vamos a recomendar en este artículo, no lo aplaces y hazlo cuanto antes.

Poder aprovechar Facebook Ads es una oportunidad única tanto para empresas existentes como para las de nueva creación. Sus ventajas nos pueden dar muchas alegrías, pero no hay que olvidar se trata de una plataforma que nos deja trabajar en base a sus reglas y esas reglas las aplican a todo el mundo por igual. ¿De qué hablamos? De la política anuncios de Facebook, y más concretamente sobre lo que permiten y lo que no permiten que hagamos con nuestros anuncios.

Si bien hay personas que ven la política de...

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Always have a Plan B 鉀戯笍

business manager Apr 05, 2020

Are you planning to create a Business Manager or you have already one that's fully operational? Having an insurance or plan B is always good since when unforeseen events happen (and they do happen) you can avoid many headaches and lessen possible damages. So, whatever is your case, if you have not yet done what we are going to recommend in this article, do it as soon as you can (it’s for free).

Being able to use Facebook Ads is a technological blessing. Its advantages can give us many joys, but we must not forget that it is a platform that lets us work based on its rules and those rules affect everyone equally. What are we talking about? About Facebook's ad policy and the repercussions of not following them.

Although there are people who see the Facebook ad policy as a problem, we believe that it is a benefit since its goals are to maintain the health of their platform with quality ads. If we want to be advertising for a long time and taking advantage of Facebook...

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C茅ntrate en tu audiencia, no en tu negocio 馃拋

audiencia ventas Apr 05, 2020

¿Os habéis topado alguna vez con un vendedor que en lugar de conversar contigo para entender tus necesidades y si realmente tienes algunos problemas que necesitan solución, lo que hace es activar Modo Presentación y hablar durante minutos de quién es él, quien es su empresa, como de serios son, como de maravillosos son sus productos o servicios, y un largo etc.? En el peor de los casos no te dejan ni interrumpirlos, no vaya a ser que se les olviden las líneas que tienen memorizadas. ¿Cómo os sentís en esos momentos? ¿Os apetece seguir escuchando a esta persona o preferís salir corriendo? Apostamos que es lo segundo.

Esta reacción es completamente normal. ¿Qué es lo que nos ha demostrado un vendedor que se ha comportado de esta manera? Que le damos absolutamente igual y lo que quiere es que consumamos su producto o servicio y punto, lo necesitemos o no. Ponernos a la defensiva...

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Focus on your audience, not on yourself 馃拋

audiece sales Apr 05, 2020

Have you ever come across a salesperson who instead of talking to you to understand your needs and if you really have some problems that need a solution, what he/she does is activate a Presentation Mode and talks for minutes about how great their company is, how wonderful are their products or services, and so on? In the worst case, they won't let you or interrupt them, lest they forget the lines they have memorized. How do you feel in those moments? Do you want to continue listening to this person or do you prefer to run away? We bet it's the latter.

This reaction is completely normal. What has a salesperson who has behaved in this way shown us? That he doesn’t care about our needs and just wants to close the sale, so we make a purchase, whether we need it or not. Getting defensive in situations like this is a natural reaction since we interpret the seller as a danger that wants to convince us to buy something we don't need. What do we do with dangers? We avoid them.

...

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Publicidad en tiempos de crisis 馃毃

coronavirus publicidad Mar 26, 2020

Para todos los que ya estéis haciendo FB Ads y estéis notando caídas en vuestras ventas o aumento en vuestros CPAs, hemos de entender que FB Ads no es algo aislado del resto del mundo y que, como parte de la economía global, cualquier hecho de entidad suficiente, relacionado o no con nuestra industria, puede afectar al rendimiento de cualquier negocio.

Los que gestionamos cuentas de FB e IG Ads, propias o de clientes, estamos en el mercado de la atención y cuando hay algo que la "secuestra" con tanta fuerza como el coronavirus, todos los sectores se resienten, vendamos lo que vendamos. El que se esté librando, que lo agradezca y lo disfrute.

Dependiendo del tipo de servicio o producto que ofrezcamos, hay negocios que están notando una subida de ventas (infoproductos) y otro que, por el contrario, están pasando momentos difíciles (retail, viajes, alojamientos).

Hagamos lo que hagamos, es importante no esperar que los...

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Paid Advertising during a Crisis 馃毃

advertising crisis Mar 26, 2020

For all of you who are already doing FB Ads and you are noticing drops in your sales or increase in your CPAs, we have to understand that Facebook Ads is not something isolated from the rest of the world, so as part of the global economy, situations like Coronavirus can and will affect the performance of any business.

Those of us who manage FB and IG Ads accounts, our own or those of clients, is in the attention market and when there is something that "kidnaps" that attention as strongly as the Coronavirus, all sectors suffer, whatever we sell. The ones who have even more business right now, appreciate it and enjoy it.

Depending on the type of service or product that we offer, there are businesses that are noticing a rise in sales (info-products) and another that, on the contrary, are going through difficult times (retail, tourism).

Whatever we do, it is important not to expect our KPIs to be the same as they were a couple of months ago because nobody has enough budget to fight the...

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4 Tips para Instagram B2B 馃捈

En el artículo de la semana pasada decíamos de lo poco que es considerado y usado el Instagram para negocios B2B. La cosa es que, aunque seamos B2B, la posibilidad de que nuestro cliente objetivo esté en Instagram es tan grade que no sacar provecho de la plataforma no es aconsejable – sobre todo hoy en día, cuando tenemos que estar en búsqueda constante de ventajas competitivas. En este artículo te damos 4 ideas que puedes implementar tanto si eres B2B como B2C:

1. Posiciona tu marca o negocio como experta en el sector: comparte información relacionada con tu industria que creas que puede ser relevante para tu audiencia. Esto ayudará autoridad y credibilidad, que a su vez influirá en un aumento de ventas.

2. Reúne información experta en tus posts: si no puedes generar información internamente para el punto anterior, encuéntrala online, prepárala para tu audiencia de tal modo que...

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