Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).
However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves.
This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from?
Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World.
Read more: https://techcrunch.com
Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:
This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.
Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information.
Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience:
This should always be the first step in order get positive ROAS on your Facebook Campaigns.
In order to have profitable Prospecting campaigns up and running you need to have a clear AB-Testing Structure in place.
Without testing at least 2 times per week (Monday & Thursday) a series of new Outreach Audiences, you wont find a profitable Ad Set.
So, start with analyzing and profiling your own Buyer Persona and then apply these learning to the Facebook Algorithm.