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Full-Funnel Retargeting

full-funnel Jul 04, 2018
 

Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience: 

  • Cold Retargeting
  • Warm Retargeting
  • Hot Retargeting
  • UpSell Audience

This should always be the first step in order get positive ROAS on your Facebook Campaigns. 

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AB-Testing Prospecting

ab-testing prospecting Jul 02, 2018
 

In order to have profitable Prospecting campaigns up and running you need to have a clear AB-Testing Structure in place. 

Without testing at least 2 times per week (Monday & Thursday) a series of new Outreach Audiences, you wont find a profitable Ad Set. 

So, start with analyzing and profiling your own Buyer Persona and then apply these learning to the Facebook Algorithm. 

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