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How Facebook Prevents Suicide

Uncategorized Aug 06, 2018

This is not new but at least worthy of being known.

Based on the assumption of experts saying... that one of the best ways to prevent suicide is for those in distress to hear from people who care about them. 

Facebook is in a unique position — through friendships on the site — to help connect a person in distress with people who can support them.

Which is the practical side of all this?

Facebook updated the tools and resources to offer to people who may be thinking of suicide, as well as the support to their concerned friends and family members:

  • Integrated suicide prevention tools to help people in real time on Facebook Live
  • Live chat support from crisis support organizations through Messenger
  • Streamlined reporting for suicide, assisted by artificial intelligence

ssi-live-reporter-support

Suicide prevention tools have been available on Facebook for more than 10 years and were developed in collaboration with mental health organizations such as Save.org

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Facebook Stories Ad Placement

In some accounts Facebook Stories for Ad Placement is already available.

Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.

What do I need to have in mind?

  1. Facebook Stories Ads are only available for mobile devices.
  2. This feature is gradually being rolled out and may not be available to you at this time.

Here is the official guide

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Learn How to Manage your Time on Instagram & Facebook: what?

Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.

This new feature will basically include:

  1. An activity dashboard
  2. A daily reminder
  3. And a new way to limit notifications

And this is exactly how will look like in both platforms:

 

How to access to let's name it... Facebook/Instagram Time Manager?

  1. Go to the settings page on either app
  2. On Instagram, tap “Your Activity,”
  3. And on Facebook, tap “Your Time on Facebook".

That's all folks :)

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Happy Birthday Instagram Stories!

Today, 2nd of August, is the 2nd Birthday of Instagram Stories.

Check the main milestones since then :)

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Facebook & Google finally share data between their "Silos"

Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).

However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves. 

This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from? 

Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World. 

Read more: https://techcrunch.com

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Facebook + Augmented Reality= New Ad Format

Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:

This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.

 

Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information. 

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Analyze your Competitor's Ad Strategies, Creatives & Copies

info and ads patrick wind Jul 05, 2018
Now you can spy ALL of your competitor's ACTIVE ADS on Facebook & Instagram. BUT they can of course also spy your own ones --> Info and Ads
  
Just go their Facebook Profile and click on the "Info and Ads" part down on the left. Then you can select a specific country or even their Global Ads.
 
Big questions that arises: What about all of my Remarketing Discounts? Will they be visible to everyone now? Well... YES, but NOT if you use the "Offer"-Type which will still allow you to show specific discounts to different people in your Remarketing-Audience.
 
What should we do with this? One the one hand we need to be aware that our competitors can now see everything we do, but on the other hand we also need to apply clear methods and strategies to MONITOR WHAT YOUR COMPETITORS are doing exactly!
 
So, get inspired by their Copies, Creatives and Ad Formats and apply them ASAP to your own campaigns!
 
In my point of view, this...
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Full-Funnel Retargeting

full-funnel Jul 04, 2018
 

Watch this 15min video in which I explain in detail how you can get your Full-Funnel Retargeting right by really tackling everyone in your potential audience: 

  • Cold Retargeting
  • Warm Retargeting
  • Hot Retargeting
  • UpSell Audience

This should always be the first step in order get positive ROAS on your Facebook Campaigns. 

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AB-Testing Prospecting

ab-testing prospecting Jul 02, 2018
 

In order to have profitable Prospecting campaigns up and running you need to have a clear AB-Testing Structure in place. 

Without testing at least 2 times per week (Monday & Thursday) a series of new Outreach Audiences, you wont find a profitable Ad Set. 

So, start with analyzing and profiling your own Buyer Persona and then apply these learning to the Facebook Algorithm. 

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