Instagram Curiosity: What happened on November 2011?
Instagram was celebrating over 1 year of life and the co-founders Kevin Systrom and Mike Krieger were recently honored with spots on Fortune’s 40 under 40 and Business Insider’s 25 under 25 lists, respectively.
At that time, the social network had over 12 million of active users. Nowadays, over 800 million :)
Facebook: Helping People Connect with Local Businesses
Facebook is always trying to be close to people and be an important tool in Facebook & Instagram user lives.
Over 1.6 billion people around the world are connected to a small business on Facebook. People and businesses alike have told us they want even easier ways to connect.
That's why Facebook recently highlighted where are now focusing. Hereby a summary:
- Updating Pages
- Making Recommendations from your community more helpful
- Continuing to build Events
- Expanding our jobs tool to help more people find work
- Taking steps to make finding a local spot quicker
And here a video for a better explanation: video
The prediction of Durex about Instagram Addiction
Durex & Facebook? Deal? Competitors?
A recent research concluded Social Networks are affecting negatively personal relationships. Moreover, few weeks ago Facebook announced the launch of a Time-Management tool for Instagram & Facebook addicts, we talked about it in this post: https://www.adsaccelerator.com/blog/facebook-instagram-time-manager
Well... Durex also predicted that few years ago and created a campaign: Turn Off to Turn ON.
Nowadays is again word of mouth because of it's very successful prediction. Watch the video: https://www.youtube.com/watch?v=O925jNVmpOQ
Facebook Campaign Budget Optimization
By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done.
How does the Campaign Budget Optimization work?
When setting up a Campaign, select the "Optimize budget across ad sets" option.
With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results.
Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!
As always, test it and analyze it :)
How Facebook Prevents Suicide
This is not new but at least worthy of being known.
Based on the assumption of experts saying... that one of the best ways to prevent suicide is for those in distress to hear from people who care about them.
Facebook is in a unique position — through friendships on the site — to help connect a person in distress with people who can support them.
Which is the practical side of all this?
Facebook updated the tools and resources to offer to people who may be thinking of suicide, as well as the support to their concerned friends and family members:
- Integrated suicide prevention tools to help people in real time on Facebook Live
- Live chat support from crisis support organizations through Messenger
- Streamlined reporting for suicide, assisted by artificial intelligence
Suicide prevention tools have been available on Facebook for more than 10 years and were developed in collaboration with mental health organizations such as Save.org
Facebook Stories Ad Placement
In some accounts Facebook Stories for Ad Placement is already available.
Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.
What do I need to have in mind?
- Facebook Stories Ads are only available for mobile devices.
- This feature is gradually being rolled out and may not be available to you at this time.
Here is the official guide
Learn How to Manage your Time on Instagram & Facebook: what?
Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.
This new feature will basically include:
- An activity dashboard
- A daily reminder
- And a new way to limit notifications
And this is exactly how will look like in both platforms:
How to access to let's name it... Facebook/Instagram Time Manager?
- Go to the settings page on either app
- On Instagram, tap “Your Activity,”
- And on Facebook, tap “Your Time on Facebook".
That's all folks :)
Happy Birthday Instagram Stories!
Today, 2nd of August, is the 2nd Birthday of Instagram Stories.
Check the main milestones since then :)
Facebook & Google finally share data between their "Silos"
Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).
However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves.
This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from?
Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World.
Read more: https://techcrunch.com
Facebook + Augmented Reality= New Ad Format
Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:
This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.
Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information.
