Merger between Messenger and Instagram DM
Have you ever stopped to think how nice it would be if Instagram's chat system looked more like Messenger's or if you didn't have to leave Messenger to chat with Instagram profiles and vice versa?
Well, Facebook has taken a giant step forward in this regard. Soon, not only will Instagram's chat system have the same functionalities as Messenger, but those systems will also be interconnected with each other.
What does this mean? That, if we are on Messenger, we will be able to have a chat with someone who is writing to us from their Instagram, and vice versa.
The update, although imminent, has not yet landed in Europe. When it does, at least for the first few months, the change will not be automatically applied when updating the App. To do this, within Instagram, we must go to "Settings" and select "Update Messaging" when that option appears.
As business owners and entrepreneurs interested in selling online, this is great news since such convenient tools encourage users to spend more time on Facebook and Instagram, where we want to show them our advertising.
Now, what happens when our potential customers are outside the Facebook and Instagram ecosystem and spend time watching stuff on YouTube, searching for things on Google, checking LinkedIn, reading blogs and news pages of all kinds, and using TikTok or Snapchat?
What happens is that we have to take advantage of the fact that these platforms also allow us to advertise on them.
With that approach in mind, we have created our new Omnicanal Marketing program, where we teach you how to master the most important and profitable online advertising platforms today, such as those mentioned in the previous paragraph.
Digital omnipresence is not only an important element of differentiation and competitive advantage over the competition but also allows you to be sure that you are investing in the place that is generating the best cost per purchase or cost per lead. For more information about our Omnichannel Marketing program, click here.
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