Today's article is a reminder of something you should do as soon as possible in case you're already doing Facebook and Instagram ads. If that's not you yet, it's something you'll have to do when you get on board.
Imminently and triggered by the new privacy regulations coming with Apple's iOS14, Facebook will reduce the number of conversion events we are using to 8.
If we are using less than 8 events on our website, this update should not worry us. In any case, it is still highly recommended to verify the domain as this will save us from possible blocks by Facebook.
If we are using more than 8 events on our website, Facebook will decide on its own the ones it considers most important and will leave the rest on the bench. If any event that we are optimizing for in our campaigns is on the bench, those campaigns will be stopped.
The domain verification will allow us to manually choose the 8 most important events for us, anticipating the changes, Facebook's criteria, and avoiding being caught by surprise.
The first thing we will have to do is go to Business Settings > Brand Safety > Domains > Add.
For Brand Safety to appear, we must have Admin permissions. Once we have added our domain, this is what we will see:
The system will offer us 3 ways to verify our domain: DNS Verification, HTML File Upload, and Meta-tag Verification. Depending on what we choose, it will be a matter of following the given instructions.
Probably the easiest verification option is the third one, Meta-tag Verification. The operation will depend on the CMS we are using (Shopify, WordPress, Woocommerce, Prestashop, etc) and can be something as simple as a couple of clicks and copy&paste.
Once this is done, we will be ready to manually select the 8 most important conversion events for our domain. The steps to follow will be shown in future articles.
Learn the exact Bid Strategies, Audiences & Ads that Patrick has applied to over 120+ Brands to generate over €10,000,000 with their Facebook & Instagram Ads.