Bye bye dear IGTV button, we won't miss you 👋🏻

igtv instagram Feb 28, 2020

Have you noticed that the IGTV button has been missing for some time now? Do you know why it has disappeared? Do you know if it will come back? Do you miss it? Next, we will answer some of these questions.

If you are a person in a hurry, we will make it easy for you since we do not want anyone to read more than strictly necessary against their will (intrigue is a very powerful thing) - Instagram has said goodbye to the IGTV button because users barely used it and no, it doesn't seem like it’s coming back. End of the mystery. You're free. For those who want a little more elaboration on the subject, you can continue reading.

Of course, the goodbye of the IGTV button does not mean the goodbye of the IGVT itself. What was happening is that those who visited it, did it through the links of the main Feed, through the Explore Feed and directly through the profile of the content creators. Moreover, IGVT has (still) a dedicated App but the chances that you are one of the approximately...

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Instagram Paid Partnership 💁🏻‍♂🤝💰

Using influencers to promote your product can be a very powerful promotional tool, but it is not a magic pill but an additional advertising channel to add to your 'Omnichannel' arsenal with Facebook, YouTube, Google, both organic and paid. Just like in all these channels, you must know very, very well what to do, how to do it, with whom and when. Apart from how good we are in this regard, there is another very important factor - transparency, something that is guaranteed with the Paid Partnership tag.

When you see a post on Instagram that has Paid Partnership on it, it means that the product the product is being purposefully promoted with commercial interests. Simply said - they are selling you something of the of X brand because that brand and the influencer have reached an agreement to make collaborations of this type. They may be rewarded money for it, getting free products or services, special discounts ... in short, they get something in return.

Before this type of content...

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La comunicación con clientes ‘’es Rey’’ 🦁

Responder a los clientes en sus comentarios y reacciones de nuestras publicaciones en Instagram está infravalorado. No hace falta que lo hagamos en prosa y queriendo llevar al todos hacía una conversión cada vez. Muestras de atención importan e impactan. Cosas que puedes hacer absolutamente gratis y que pueden influir en tus ventas a medio/largo plazo: 

Dale un like, responde con emoticonos, reacciona al comentario. Es rápido, indoloro y te puede traer alegrías más adelante. Invierte energía en tu audiencia. Se darán cuenta.

Muestra personalidad e intenta mantener un tono constante. Que tu negocio sea eso, un negocio, no quiere decir que tenga que ser como un robot soso y seco.

 

Si bien mostrar cierto tono y personalidad es bueno, cuidado con mostrar demasiada personalidad y llevarlo todo al extremo. 

Menciona a tus usuarios en tus comentarios y respuestas. No solo les harás sentir que importan...

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Communication with Customers is King 🦁

Responding to customer's comments and reactions of our posts on Instagram is underrated. We don't have to do it in prose or convert anything that moves straight away, but doing these little things will make a difference sooner or later. Attention signs matter and impact. Things you can do absolutely for free and that can influence your sales in the medium / long term: 

Give it a like, respond with emoticons, react to the comment. It is fast, painless and can bring you joy later. Invest energy in your audience. They will realize.

Show personality and try to maintain a certain tone. That your business is that, a business, does not mean that it has to be like a dull and dry robot.

While showing a certain tone and personality is good, be careful to not show too much personality and take it all to the extreme. Balance is a good thing.

 

Mention engagers in your comments and responses. Not only will you make them feel that they matter because you pay attention to them, but...

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La constancia importa e impacta sobre nuestras ventas 💰=❗

¿Te has dado cuenta de lo agradable y placentero que es visualizar las cuentas Instagram más populares? ¿Puedes decir lo mismo de todas las cuentas? Probablemente no. ¿Por qué crees que pasa algo así? Hay varias razones. Probablemente las más importantes entre ellas son el diseño, la consistencia del diseño, la consistencia temática del contenido y, sobre todo, la calidad del contenido.

El diseño importa y, por eso, tiene gran impacto sobre los resultados de nuestra cuenta de Instagram. Se trata, básicamente, de nuestra cara delante de otras personas. Si estamos creando posts al azar y como nos apetece en ese determinado momento, eso quiere decir que no seguimos una estructura y un diseño general más allá del diseño del propio post, que también es super importante.

Hacer saltos drásticos de un estilo a otro y hacerlo demasiado no le va a sentar bien a...

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Constancy matters and impacts our sales 💰 = ❗

Have you ever noticed how pleasant it is to visualize most of the popular Instagram accounts? Can you say the same of all accounts? Probably not. Why do you think something like this happens? There are many reasons. Probably the most important among them are the design, the consistency of the design, the thematic consistency of the content and, above all, the quality of the content.

Design matters and, therefore, has a great impact on the results of our Instagram account. It's, basically, like our face in front of other people. If we are creating posts randomly, that means we do not follow a structure and a general design beyond the design of the post itself, which is also super important.

Making drastic leaps from one style to another and doing it too often will not suit our audience. You may not even understand why, but you will feel that something is wrong. Imagine that you know someone who dresses very formal and the next day, surprise – he/she is going gothic style. Once...

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New and updated tools for businesses ⛏🛠🔧

With the growing number of businesses using Instagram, the need for Instagram tools that facilitate and optimize the daily management of our account also grows. Instagram presents the following news to make the job easier:

Growth insights: you can see the posts and the Stories that are generating more followers. In addition, you can see the evolution and changes day by day or week by week.

Stories about you: you will be able to visualize all the Stories mentioned in the last 24 hours on the same site. Very practical when tracking.

Age restriction: you can restrict the minimum age of people who can see your profile and content. You can make the global restriction or according to countries since each country may have different laws regarding the minimum age according to the type of content you generate.

Sample flexible profile information: you can regulate whether or not to show contact information and addresses of your business, in addition to the business category, with a few...

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Herramientas nuevas y actualizaciones para negocios ⛏🛠🔧

Con el creciente numero de negocios usando Instagram, también crece la necesidad de herramientas para Instagram que faciliten y optimicen la gestión diaria de nuestra cuenta. Instagram presenta las siguientes novedades para hacernos el trabajo más sencillo: 

Insights sobre crecimiento: podrás ver los post y las Stories que te están generando más seguidores. Además, podrás ver la evolución y cambios día a día o semana a semana.

Stories sobre ti: podrás visualizar en un mismo sitio todas las Stories que te hayan mencionado en las ultimas 24 horas. Muy práctico a la hora de hacer un seguimiento.

Restricción por edades: podrás restringir la edad mínima de las personas que pueden ver tus perfil y contenido. Puedes hacer la restricción global o según países ya que cada país puede tener diferentes leyes respecto a la edad mínima...

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Personaliza tu Instagram para tu audiencia con Instagram Insights 📐

¿Tener muchísimos seguidores está muy bien, pero… para qué? Para los que usamos Instagram como negocio, la respuesta es muy clara – para aumentar las ventas de nuestro producto o servicio. Todo producto o servicio cubre un nicho en el mercado, un nicho que está compuesto por un grupo de personas determinado con sus gustos y necesidades particulares, no todas las personas del planeta.

Ejemplo absurdo: si nos dedicamos a vender pelotas de futbol, pero la mayoría de nuestros seguidores están interesados en baloncesto, algo no estamos haciendo bien. Es por eso por lo que es importantísimo que desde el inicio creemos contenido personalizado para la audiencia que queremos atraer y mantener. Varios consejos sobre cómo hacerlo:

Observa tendencias y patrones a la hora de analizar las métricas de tu cuenta de Instagram

Has colgado una publicación y te ha dado buenos resultados. ¿Por qué...

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Customize your Instagram for your audience with Instagram Insights 📐

content custom instagram Jan 14, 2020

Having a lot of followers is nice, but ... for what? For those of us who use Instagram for our business, the answer is very clear - to increase sales of our product or service. Every product or service covers a niche in the market, a niche that is made up of a certain group of people with similar preferences and needs, not all people on the planet.

Absurd example: if we are dedicated to selling football balls, but most of our fans are interested in basketball, we are doing something wrong. That is why it is very important that from the beginning we create personalized content for the audience that we want to attract and maintain. Several tips on how to do it:

Look at trends and patterns when analyzing the metrics of your Instagram account

You have posted a post and it has given you good results. What made it happen? What has influenced the results? Write down your hypotheses and test them in future publications to see if you were right or not. Repeat the process for months and you...

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