Facebook is very interested in that any company or freelance that offers products or services advertising them on their platforms.
Every owner of a business that survives or thrives in a competitive market knows how important it is for their target audience to know about their product or service. If people don’t know you and you do not position yourself in the right place so that they get to know you, you are not going to sell anything unless your product/service is so good or game-changing that it needs no publicity.
If most businesses would benefit from using Facebook Ads locally or nationally level because of how efficient and effective it can be compared to traditional methods, why not everyone is jumping on board?
If we had to choose the perfect words for it, it would undoubtedly be “lack of knowledge”, either of the existence of Facebook Ads and its usefulness or the use of the tool itself.
What usually happens to "the brave" who do make the jump and create a Business Manager and enter the Ad Manager for the first time? Some panic and flee, while others persist in the face of the unknown and the apparent complexity.
At Facebook, they know this perfectly, and they strive continuously to lower this entry barrier. What have been the fruits of these efforts so far?
The latest to join this "Starter Toolkit" that makes life easier for new users has been:
Learn the exact Bid Strategies, Audiences & Ads that Patrick has applied to over 120+ Brands to generate over €10,000,000 with their Facebook & Instagram Ads.