The Future of E-Commerce is actually C-Commerce (Conversational Commerce)
You already know the what’s the next step in E-Commerce. Maybe you didn’t know it by how marketers call it but it’s very, very probable that you’ve already been in touch with it. Where? When? On your mobile, when you were having a chat conversation with a company about the product or service you were interested in. Yes, that’s C-Commerce in a nutshell.
Now more than ever convenience is king. We want it effortlessly; we want it fast and we want it now… or a bit later. Basically, when it’s the right time for us. Businesses that can’t adapt to this trend are, well, losing business.
People don’t want the hassle that comes with calling and being sold via phone. Customers are more informed than ever and what they want is an answer to their questions, straight to the point. Mobile texting offers that on a plate. Between 35% and 64% of shoppers have messaged a business during the last holiday season, and the tendency is on the rise.
What are the most common reasons why customers use messages to contact companies?
- To ask questions related to the product or service. For example, pricing.
- More convenient to shop.
- More convenient to get a response and write back as you can do it whenever its better for you. Just imagine doing the same on the phone or face to face.
- More comfortable to negotiate prices in a chat than face to face.
Now, more than ever, customers are in control and being able to give customers what they want is, like always, good for business. That’s why we strongly recommend having channels like WhatsApp, Facebook Messenger, Facebook and Instagram on the ready to engage with them.
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