Having a lot of followers is nice, but ... for what? For those of us who use Instagram for our business, the answer is very clear - to increase sales of our product or service. Every product or service covers a niche in the market, a niche that is made up of a certain group of people with similar preferences and needs, not all people on the planet.
Absurd example: if we are dedicated to selling football balls, but most of our fans are interested in basketball, we are doing something wrong. That is why it is very important that from the beginning we create personalized content for the audience that we want to attract and maintain. Several tips on how to do it:
Look at trends and patterns when analyzing the metrics of your Instagram account
You have posted a post and it has given you good results. What made it happen? What has influenced the results? Write down your hypotheses and test them in future publications to see if you were right or not. Repeat the process for months and you will see how your intuitive level increases and you’ll know what’s best to publish next time and how.
Keep your target audience in mind when creating content for your followers
It seems obvious, but many people sin with this. The temptation to attract more public in general and not necessarily your target audience is always there. We think “well, but some of them are sure to be relevant and more subs is better than less” and there is some truth in that. If we are fully aware of this and have it under control, go ahead. Simply remember that the core and most of the audience must be relevant to our business.
Post when your followers are more active
When is it better to publish, when our followers and potential followers are using the mobile or when they are asleep? It is an absurd comparison, but the contrast comes in handy for the explanation. Better to publish in the hours when our target audience is more active. When is that? We can know with Instagram Insights.
Turn your most popular posts into ads
This is a very powerful tool since it comes with social proof, increasing trust of those who see our ad. It's practically like amazon ratings.
Thank you for reading!
Learn the exact Bid Strategies, Audiences & Ads that Patrick has applied to over 120+ Brands to generate over €10,000,000 with their Facebook & Instagram Ads.